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Welcome to COMM 202!

Comm 202 Tutorial 3

No laptops/phonesName tags

(no laptops) Welcome SETUP CLASSROOM

Do start, stop and continue evaluations!!! 1

Where are we at? Networking

Agenda

Todays Agenda includes the following items

3

1. Cover letters

Next big focus in this course are cover letters 4

Why?

1. SHOWS YOUR INTENTIONS & INTERESTS SHOWS SINCERITY AND RESEARCH

2. DEMONSTRATES ABILITY TO COMMUNICATE CREATIVE AND PROFESSIONAL

3. OPPORTUNITY TO ELABORATE ON YOUR STORIES DRAWN FROM YOUR SKILLS MATRIX

Tie back your skills matrix to the cover letter (it is like an inventory back of stories to use for your cover letters) 5

RESUME is about YOU

COVER LETTER is about THEM

6

6 elements

Here are the 5 elements of a cover letter 7

openingDear ,

My name is , and I applying to .

Bad example

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Opening take-awaysExpresses keen and genuine interest and/or passion for position

Clear expression of the skills/experience matching the job description

Genuine and unique primary and secondary research indicating interest in company (Make sure the research you show is tied to your interest)

Name Drop (where applicable)

Bad example

9

You need a hook!

Should we use a doc cam instead? 10

Another example:

Your turn!

Co-op Program

2. activity

Spend 10 minutes coming up with a hook for any of the following companies (3 startups and a few large organizations) EA Sports (BTM), Whistler (Marketing), Vancouver Aquarium, HSBC (Finance)

Spend 10 minutes coming up with a hook for any of the following companies

12

Skill matching

Tell a personal story on how this worked for you! This does not have to be three stories, only display the best stories that you have.

Only use bullet points if you have a direct match

Make sure that there is FLOW13

Skills matchingSkillsFrom job descriptions & skills matrix

Experience Best relevant experiences

Education How youll leverage your BCom

Matching Qualifications Any other qualifications

If it doesnt belong, dont include it!

Skills matching examples

Bullet points

Skills matching examplesParagraph Style

Skill matching takeaways? Use STARL to your advantage Action and Link!Each line proves you have the necessary skills & aptitudes to perform on the jobAlways link to the company/position if not obviousUse skills listed in the job description

Tell a personal story on how this worked for you! 17

ClosingThank you for looking at my application. I hope that I have shown you that my interpersonal skills, my leadership skills, and my ability to perform on a team make me a perfect fit for ABC position. Thank you very much and I hope to hear from you soon.

You do not want your closing to look like this! 18

What to add in your closing? Make a good final impressionShow your passionRestate skills with a different wordingGive genuine thanksLeave a call to actionTie to previous examples/stories

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ClosingAddress the elephant in the room Bad GradesRelocation

Here is an example of addressing the elephant in the closing 20

Closing examples

Here is an example of addressing the elephant in the closing 21

BrandingConsistent throughout Cover Letter Fits with the companys values & yours Good impressionUse Job Research Assignment

Differentiate yourself 22

integration CL & Resume use SAME formatting Stand Out! CL reflects & expands on resume Be mindful of spacing

Link back to the company or profession

Make sure that your cover letter and resume have the exact same header and formatting! It is supposed to be one document 23

Cover letter formatting (Address)Date

Contact NameTheir TitleCompanyAddressCity, Province Postal Code

Re: Position Title

Dear Mr. / Ms. Their Last Name OR Hiring Manager

If unknown, this can be omitted

AVOID: To Whom it May ConcernDear Sir or Madam

Country is typically unnecessary unless applying outside of Canada

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Examples - address

Differentiate yourself 25

Cover letter formatting (Sign off) Sincerely,

Your NameBCom Candidate 20XXSauder School of Business

Attached: ResumeRegards,Best,

Written signature optional (provide more space if including)

Attached: Resume, Transcript

Use Enclosed: only if sending application by mailBCom Candidate 2016These spaces are important

Emphasize attached vs. enclosed

NO SIGNATURE NEEDED 26

Examples - closing

Differentiate yourself 27

CAN. WANT. FIT

Move to the last slide 28

3. ACTION ITEMS Cover Letter Draft due next Tutorial (bring 2 copies!) Sign up for Office Hours!Job Posting Research Assignment due Sunday (Feb 7) via Turnitin Skills Matrix due February 12th via Turnitin Tutorial next week (reminder that Family Day falls on Monday)

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This Thursday @ 12:30 - HA 492

Come meet Dan Moore, President Southwestern Advantage

Speaking on:Certainty in a Completely Uncertain Future

What can you do now to be ready for just about anything as our world changes increasingly fast?

*202 bonus marks eligible