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TRANSCRIPT
SaaS IntegrationAddressing a top 3 priority for SaaS adoption
Rick NucciFounder and CTOBoomi
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Introduction
Introduction
About Boomi
The Evolution of Integration
Enterprise Cloud Strategy
Best Practices for SaaS ISV
Agenda
IntroductionThe SaaS Integration Priority
2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS
Top Executive Concerns Regarding SaaS Deployment and Use
2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS
When Integration Impacts You
• During your sales cycle– According to our SaaS ISV partners, 35-65% of deals
• During implementation– Custom coded integrations typically the longest phase of the
implementation
• During renewals– Silo’d SaaS deployed cited as top reason for cancellation
About BoomiMarket & Technology Leader in Cloud Integration
2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS
• Industry’s first & leading Integration Cloud
• 70+ ISV and SI partners
• 500+ Clients Globally
• Venture-Backed by FirstMark Capital
• Offices in Philadelphia and San Francisco
About Boomi
AWARD WINNING TECHNOLOGY
The Evolution of IntegrationFrom closed systems to self-service.
2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS
What exactly do we mean by “integration”?• Data Synchronization
• Keep customer information consistent across applications
• Business Process Automation• Minimize human involvement in high volume, low value tasks
• Mashup• Present unified view of data across applications on the fly
• Data Aggregation• Maintain central data store for BI/Analytics
Primary Integration Patterns
Circa 1990’sApplication Integration Spaghetti
2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS
Roots of Integration Complexity
• Closed systems + vendor priorities = API Optional
• Just write to the database!
• Application customization disconnected from API
• Wildly disparate integration standards, invocation models, programming styles
2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS
Today – SaaS Connectivity
• Closed systems = No traction
• API not optional
• There is no database!
• Multi-tenancy architecture forces customizations to manifest in API
• We at least agree on a few things– HTTPS, SOAP/WSDL, REST/WADL
2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS
Today – Big Mentality Shift
Who owns the integration problem?
• SaaS ISV – must solve during sales cycle
• Department purchasing SaaS: “I love your solution, show me how it connects to X”
Enterprise Cloud StrategyThe Cloud transition is underway!
FinancialsBI HRIS
Tomorrow: Transitioning to The Cloud
SaaS Application Custom Application
SaaS Applications PaaS Application
Public Cloud
2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS
Aligning with CIO Cloud Strategy
• Open platform – enable experts build and publish their own connectivity
• Centralized integration development & maintenance
• Centralized integration governance
• Decentralized integration runtime
The Data Imperative
• Data transcends boundaries• End-to-end visibility is top priority• Data compliance is key
• Applications are de-centralized• Ops centralization now gets spotlight• Audits and compliance key drivers• Centralized development critical for scale
IDE & Ops Centralization
• Augment vs. “Rip & Replace”• In line with SaaS strategy, in
general• Inefficiencies will become apparent,
with greater SaaS adoption
The Role of Traditional Middleware
• Identity Integration• User Experience Integration• Process Integration• Data Integration
Long Term Vision – “Virtual Suite”
Best Practices for ISVsAPI Strategy / Strategies for Scale
Phase 1 – Your API
2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS
Phase 1 – Your API
Key Success Factors
• Your API is part of your product– Owned by product management
– Integrated into SDLC processes
• Don’t charge extra for your API– “Oh, you wanted outlets for your electricity?”
• Think self-service– Free, open access to API and documentation as part of product evaluation
– Your customers will come up with smarter uses of your API than you will
Phase 2 – Productization
2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS
Phase 2 – Productization
• Patterns of re-use will emerge across customer implementations
• Implement discovery processCross re-usability and market potential
– QuickBooks, Salesforce, Great Plains > Strong Candidates
– SAP > Potential challenge due to heavy customizations
• Package up most popular integrations– What aspect of the integration will be unique from one customer to
the next? (e.g. Login credentials, custom fields, options, etc…)
• Bundle into your application
2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS
Summary
• With right strategy, you will address a top 3 concern
• More perception problem than reality problem
• Multi-tenancy = foundation for integration success
• Sell faster, deliver faster, retain more!
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2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS