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  • 7

    .

    Business Plan .

    . . .

    . .

    .

    . Initiatives Analysis Model

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    http://www.al-menaii.com/wp-content/uploads/2015/03/IAM.pdf

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    -------------------------------------------------------------------------

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  • 12

    . ) Entrepreneurial StrengthsFinder ( .

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    Mindset

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    :

    :Business Focus . .

    .

  • 13

    :Creative Thinker -

    .

    :Risk-Taker

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    :Knowledge-Seeker ) ( .

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  • 14

    :Independent .

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    :Determinat .

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    Motivation

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    :Confidente . . ) (

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  • 15

    .

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    Behaviour

    .Intrapersonal behaviour

    :

    :Relationship-Builder .

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    :Promoter

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  • 16

    :Delegator .

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    . ) Mentor (

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    17

  • 18

    :-

    Desirable

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    :

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    . Focus groups

    . in depth interviews .

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  • 20

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    Feasible

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  • 21

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    Possible

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  • 22

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    23

  • 24

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    Profitability

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    Market Growth .

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  • 25

    . : ) .... ( - - ) ( .

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    Supply Chain

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  • 27

    :

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  • 28

    . ) ( . . )

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    Demand Size

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    Total Addressable Market TAM - ) (

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  • 29

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    Served Available Market SAM - . ) ( .

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  • 30

    :

    Target Market - ) (

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  • 31

    . ) ( ( )

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    (. TAM

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