saab drivers never forget

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Post on 17-Oct-2014

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A presentation on the role of novelty in interaction design from the Nov 2008 Toronto IxDA meeting.

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SAAB Drivers Never Forget.ppt

THE ROLE OF NOVELTY!IN INTERACTION DESIGN

SAAB DRIVERS NEVER FORGET

Matthew Milan, Principal & CEO

mmilan

HOW DOES INTERACTION DESIGNSUPPORT A BRAND?

WHY SHOULD WE CARE ABOUT SAAB?

ON DECK FOR THIS EVENING

NOVELTYCHANGEBRAND

NOVEL INTERACTIONS ENFORCE BRAND AFFINITY

ZOMG, MISMATCHES ARE GOOD

JOHN OODA BOYD

THIS MATTERS BECAUSE

SOMETIMES YOU JUST HAVE TO SAY

F**K AFFORDANCE

WHAT WERE REALLY TALKING ABOUT IS INNOVATION

INNOVATION = !INTENTIONAL CHANGE THAT!

CREATES VALUE BY ACHIEVING DIFFERNTIATED POSITIONING

LETS RETURN TO SAAB

BY WAY OF APPLE

BOYDS SNOWMOBILE

BICYCLE | OUTBOARD MOTOR | TANK | SKIS

DESIGN

CHANGE AS A CORE !BRAND ATTRIBUTE

DESIGN INTERACTIONS

CUSTOMER TOUCHPOINTS