sa ei vaja e-turunduse agentuuri. pecha kucha. best internet 2009

Innovative Internet MarketingTMInternet Marketing

RADIKAALNE


E-commerce / Direct sales

Manager

Conversion/Proposition

Development

Acquisition (E-marketing

Manager)

DirectAcquisition

PartnerAcquisition

PPC search specialist

SEO search specialist

Interactive ad specialist

Affiliate specialist

Sponsorship specialist

Online PR specialist

Development :planning

Requirementsanalyst

Informationarchitect

Usability analyst

Development &change manager

Development :implementation

Web designer

Web developer (coding or admin)

Project manager

Creative & copycreation

Contentmanagement

Onlinecopywriter

Translator

Content/metadata administrator

Retention

E-CRM Manager

PromotionsExec

E-mail marketing.Messaging

E-CRM(cust data)Executive

Sales analyst

Operations

Customerservice

Online Support agent

Telesales/Customer support

Analysis &Reporting

Commercialanalyst (MI)

Web analytics

Creative & copyspecialist

Customerservice also

within retention

Infrastructure

ServiceLevel manager

Business,country

marketing

IT orAgency

Agency,business,country

marketing

Finance/Bus.

Reporting

Business,country

marketing

Operations,ContactCentre

IT orhosting

company

Community manager


Web siteand

microsites

Online communications Offline communications

Offline communications6. Direct mail7. Exhibitions8. Merchandising9. Packaging10.Word-of-mouth

6 Viral marketing• Pass-along• Prompted• Incentivised

5 Opt-in e-mail• Cold (rented list)• Co-branded e-mail• 3rd part e-newsletter• House list e-mails

4 Interactive ads• Display adsbanners• Rich-media• Dynamic behavioural• Sponsorship

Offline communications1. Advertising2. Personal selling3. Sales promotion4. PR5. Sponsorship

1 Search marketing• Search engine

optimisation (SEO)• Pay Per Click (PPC)• Trusted feed

2 Online PR• Media alerting services• Portal representation• Blogs and RSS• Community online

3 Online Partnerships• Link-building• Affiliate marketing• Sponsorship• Co-branding

KLIENTIDE LEIDMINE

KUIDAS ASENDADA AGENTUURI TEENUSED?


Text

ÄRIPÄEVA JUHTUMIUURING

“Tõenäoliselt on ainsaks tõeliseks konkurentsieeliseks ettevõtte võime õppida kiiremini kui teised. Altex aitas meid selles, nad võimaldasid meil "kiirendada".

Most probably the only real competitive advantage of a company is the ability to learn faster than others. Altex helped in this area, they ‘accelerated’ us”.

Rain Väät


MIDA PEAKSID ÕPPIMA?


Acquisition

Ope

ratin

g pr

oce

sses

Conversion /Proposition Dvlpt

Retention& Growth

Search engine optimisation

Pay Per Click search

Partnerships / affiliates

Online ads / sponsorship

E-mail marketing

Online PR

Offline campaigns

Proposition development

Content creation

Content management

Site usability & accessibility

Design & Development

Merchandising

Customer service

Proposition development

Touch strategy definition

Customer management

Personalisation

Loyalty programmes

E-mail marketing

Outbound communicationsM

ana

gem

ent p

roce

sses

Staff development, educationand retention

Creating the vision.Assessing technological innovation.

Market analysis and competitor benchmarking

Defining the multichannel customer experience. Managing customer information

Financial analysis and modelling

Interfacing with IT

Interfacing with marketing& corporate communications

Interfacing with senior management

Managing external relationships.Vendor selection & management.

IT Project and campaign planning and management

Strategy &Planning

Annual planning and budgeting

Managing relationships

Managing improvementand change

Performance improvement including Management Information, web analytics and customer analysis

Design guidelines and operating procedures

Technical infrastructure including service level management

Supporting processes


SLIDESHARE


DELICIOUS


RAAMAT: ONLINE PR

RAAMAT: COMMONSENSE



SQUIDOO


EKSPERDID: ERIC WARD

EKSPERDID: BRUCE CLAY


GOOGLE ADWORDS EKSAM


ÜRITUSED


ME EI ELA AMEERIKAS!


VANAD KALAD


KUS ON KONKS?


Trainings

OLE TUNNUSTATUD


KEDA ALTEX ON TREENINUD?
