PowerPoint Presentation

Stereotypes in societyTolerance in the Multicultural Life of 21st Century EuropeSibiu, ROMANIA

The concept of stereotypeStereotype simplified picture of a social group and its members.Stereotypes are based on:External conditionsInformationHuman activities and behaviour2Stereotypes are usedTo understand completely the world around them(occupational stereotypes)To handle adequately a variety of situations(behaviour, dress style, etc.)3Social stereotypesThe term "stereotype" in social psychology - in general terms, a simplistic idea of people based on their membership to a particular social group (gender, ethnicity, age, profession, etc.)4Social stereotypesPerceptions scheme learnt from parents and communitySimplistic notions of social facilities.Accumulation of life experienceReflection of individual's perception of the world5Kinds of stereotypesMain stereotypes:Gender stereotypesEthnic stereotypesAge stereotypesProfession stereotypes6Gender stereotypes7

Ethnic stereotypes8

Age stereotypes9

Profession stereotypes10

ArtistDeputyComputer specialistLabourer

We learn from advertising:All women have headache every day.Each girl in bright fashion clothes has in her purse a 2l bottle of cloth softener.11

12

Each housewife has a dirty stove, bathroom and tiles.If children have their clothes dirty they wont be punished by angry parents but a nice women will come with washing powder.Most of people have weak and dry hair by nature that will fall out in few days if we wont use special shampoo.13

All dentists recommend toothpaste that can make them unemployed.A lot of people have swollen bellies every day.Without nappies babies cant walk or grow up at all.14

Did you call for fast credit? Did you take fast credit? Give them back now with interest!15

Magazine Kas jauns 12.2012.Nr.8616

Magazine Kas jauns 01.2013.Nr.217

18

Lets break stereotypes and strengthen tolerance!

Tolerance in the Multicultural Life of 21st Century EuropeSibiu, ROMANIA