s spot industry product market strategy time horizon outlook agenda code
TRANSCRIPT
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
AgendaAgenda
CODE
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
Agenda
What is S-spot ?
Value Adding ActivitiesAs an venture-capital backed software and services company incorporated in Delaware, MD, corporate headquarters location in Emeryville, CA, with software development offices provided by Infosys, the India’s leading outsource development and consultation firm.1- R&D2- Marketing / Sales3- Customer service4- Finance5- IT6-Leadership
•Management•Board of Directors•Investors
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
Agenda
Connecting with S-spot
S-spot connects
S-spot integrates
S-spot shares
S-spot around the world
S-spot for all
S-spot my movies
S-spot my music
S-spot our
S-spot my shows
porn
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
Agenda
Industry Analysis
The Why
1. Necessity of Simplicity
2. My media anytime, anywhere, on any device
3. Need of convergence and fast solutions
4. Shaper in the Digital Media Industry
5. Offering a new market for saturated orphan devices
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
Agenda
What is S-spot doing ?
A B
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
Agenda
Growth&
Integration
Cash Income1- Traditional Advertiser
2- Network & MediaAdvertisers
Building a Customer BaseThe segment 18 - 49 year olds
with higher income
Loyalty Building
The S-spot Phases
Sharing
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
Agenda
Markets
Markets
Base Consumers•Connectivity
•Reliability•Integration
Advertisers•Visibility
•Awareness•Profits
Niche Segment Strategies Large Segment Strategies
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
Agenda
S-spot’s Market Segmentation
Segment Identification (Consumer Needs)
Demographics:
•18-49 year olds
•Predominately males
•Higher income
Lifestyle:
•High-tech driven
•Values of Integrity
•Innovation seekers
Usage Behavior:
•Integration of media files
•Anytime, anywhere, any device
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
AgendaWhy USA?
S-spot’s Market Potential by Country
% Users of World
Inte
rnet
Usa
ge
USA
200+ M
22.6%CHINA
94 M
10.6%
JAPAN
67+ M
7.6%
GERMANY
46+ M
5.2%INDIA
39+ M
4.4%
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
Agenda
S-spot’s Marketing Strategy Phase I
The 4 P’s
Product – S-spot service & code
Price (Product B) – Follow the Customer Reactive Pricing Strategy: Skim Pricing
Favorable Conditions
•Considerable Differentiation
•Quality Sensitive Customers
•Sustainable Advantages
•Few Competitors
•Few Substitutes
•Difficult Competitor Entry
Product Life Cycle
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
Agenda
Customer- Reactive Pricing
Market-Based Pricing
Cost-Based Pricing
Competitor-Reactive Pricing
Customer and Competitor Intelligence and Pricing Orientation
Extensive
Some
None
None Some Extensive
Competitor Intelligence
Cus
tom
er I
ntel
ligen
ce
S-spot’s Marketing Strategy Phase I
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
Agenda
S-spot’s Marketing Strategy Phase I
Promotion: Building Brand Loyalty
•S-spot Invites
•E-mail Marketing
•Internet Advertising
•Print Advertising in Industry specific magazines
•Cross Promotions with Strategic Partners
•Trade Shows
•Public Relations
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
Agenda
S-spot’s Marketing Strategy Phase II
Making Advertisers the Strategic Customer
Our Goal in the Future:
Deliver Awareness
Deliver Observability
Deliver Visibility
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
Agenda
S-Spot’s Segment Profitability
Net Marketing Contribution= [ Market
Demand x Market Share (Revenue Per
Customer - Variable Cost Per Customer
) ] - Marketing Expenses
42,500,00 = [ 45 M x 0.22 ( 50 - 45 ) ] - 7 M
Advertising Customer Subscription
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
AgendaInternal vs. External and In-Process vs. End-Result Performance Metrics
Measurement Perspective
Time of Measurement
In-Process Metrics End-Result Metrics
Internal
(in-company)
Reliable Software
Network Reliability
Fast Connectivity
Net Profit/Earnings
Return on Advertising
External
(in-market)
Customer Satisfaction
Relative Service Quality
Product Awareness
Strong brand image
Consumer Value
Customer Retention
Market Share
Market Growth Rate
Revenue per Customer
Relative New Product Adaptation
Differentiate from potential competition
Types of Value leading to success: Economic & Perceived Value
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
AgendaCore Base Customer
Traditional AdvertisersNetwork Advertisers
-Maintaining Competitive Advantage
-Competencies: Marketing, R&D
S-Spot’s Critical Success Factors
S-spot
Security
Simplicity
Visibility
Awareness
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
Agenda Directional Policy Matrix
Investment & Growth
Selective growth Selectivity
Selective growth Selectivity Harvest/divest
Selectivity Harvest/divest Harvest/divest
High Medium Low
H
igh
M
ediu
mLo
w
Industry attractiveness
Business Strength
Selective Growth: Vertical Integration with Network Providers and other types of Media Providers
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S spot
Industry
Product
Market
Strategy
Time Horizon
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Agenda
New Market, New Product
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
Agenda
When are we doing it
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S spot
Industry
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Market
Strategy
Time Horizon
Outlook
Agenda
•To provide our Code as part of open-source initiative •To aggressively pursue integration on the leading consumer devices•To strengthen strategic alliances with content providers•To seek out additional capital to expand operations on a world wide scale
“Subscription services and devices will fuel each other's growth making our product of universal connectivity on a neutral solution all the more practical” – CEO of S-Spot
S-spot’s future development & expansion
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S spot
Industry
Product
Market
Strategy
Time Horizon
Outlook
Agenda