SOCIAL MEDIA PRIMER

FOR COLLEGE EMPLOYEES

SOCIAL MEDIA Twitter Trent Randolph

Instagram Shelley Smith

Vine Trent Randolph

Snapchat Shelley Smith

Best Practices from the Audience

TWITTER

Tweet Timeline Bio Followers RT (Retweet) DM (Direct Message) MT (Modified Tweet) Mentions (ex. @nwscc) Lists #Hashtags

THE TWITTER LINGO…

TWITTER 101How to register on TwitterHow to create a profileHow to use Twitter basics…

Tweet Reply to a tweet Retweet Direct Message

How to communicate with students and prospective students?

HOW TO REGISTER

Sign in here if already registered using USERNAME and password

Sign up here, choosing a username by which you can be identified. Twitter will advise if name already in use.

TWITTER PROFILE When registering you will be asked to

complete a profile. It can be amended at anytime .

You should include: Picture (Avatar) Name Location Website

Bio (short description of you/your business) You can view other users profiles by clicking

on their @USERNAME

EXPLORE & HAVE FUN…

TWITTER SUMMARY & TIPS Twitter is a tool to interact with other people;

either on a personal level or for college related means.

You can follow people of interest and see their tweets in your timeline

Retrieve news in all areas that interest you. You can search twitter and all tweets on a

specific subject Post tweets to engage your audience and

spark questions; 80% of college students use Twitter.

Try to limit yourself to 3 tweets per day Check your notifications & reply ASAP

INSTAGRAM

Instagram is a fast and fun way to share your life with friends and family. Take a picture or video, choose a filter to transform its look and feel, then post to Instagram — it's that easy. You can even share to Facebook, Twitter and more.

GET STARTED

Download Instagram App

200 million monthly active users on Instagram

70% of which log in daily 65% of the world’s top brands use Instagram You can only use it as a mobile app, available

on Google Play or Apple App Store. You can connect it to your FB account. (Did you know Instagram is owned by Facebook?)

INSTAGRAM FACTS

Instagram is a highly engaged and active environment

Understand your audience and what they are looking for. What kind of pictures are trending?

Respond to comments so followers know you’re listening to them.

Active links can only be placed in bios, so refer to links in your posts. Make sure the url is active.

Tell a story with images Share actively, but not so often that you end up

in a creative rut. Be purposeful with your posts.

TIPS FOR SUCCESS

Choose hashtags that are relevant to your posts or businesses

Photo contests using particular hashtags or tagging a specific profile

Feature your students Behind the scenes glimpses of events to

generate interest Ask questions, seek feedback Feed other social networks; boost followers Encourage participation in major events

MARKETING IDEAS

Promote school pride: Temple University - “Temple Made” Campaign

Utilize trends – Transformation

Tuesday, Throwback Thursday,

Flashback Friday

Put a twist on trends such as

MCM and WCW - use acronyms

to reflect what you want. Instead

of Man Candy Monday use My

Campus Monday.

MARKETING IDEAS

Collect and share students’ photos.

Real-time coverage of events

Promote the campus with location photos. Remember to feature your students.

Share your history.

Showcase instructors at work.

MARKETING IDEAS

VINE

Vine is a new mobile app that allows you to capture life from your mobile device in short, seven-second looping videos. You can share these short videos with your Twitter followers and Facebook friends. Think of it as Instagram, except with videos instead of pictures. 40% College students use it and it is rapidly growing.

MARKETING IDEAS

Real-time coverage of College events

Promote various departments (career tech, student organizations, etc.)

Use other social media sites to push content.

Experiment and do not be afraid to use student leaders and organizations to create funny “clean” vines.

Snapchat is a photo messaging application users can take photos, record videos, add text and drawings, and send them to a controlled list of recipients. These sent photographs and videos are known as "Snaps". Users set a time limit for how long recipients can view their Snaps (as of April 2014, the range is from 1 to 10 seconds), after which they will be hidden from the recipient's device and deleted from Snapchat's servers.

SNAPCHAT

SNAPCHAT Snapchat has roughly 26 million U.S. users.

77% of college students use Snapchat daily.

58% of college students would be likely to purchase a brand's product or service if they were sent a coupon on Snapchat.

About 400 million snaps are sent out each day.

It is most popular among cell owners ages 18-29, 26% of whom use the app.

KEEP IN MIND… Know your audience.

Snapchat was designed for casual communication through photos and videos. Respect the casualness by using easy-to-understand language and by making your posts fun. There are functions in Snapchat to help make your posts more personable such as the drawing feature and filters.

The key to getting the most out of Snapchat is engaging your Snapchat fans!!!

GETTING STARTED…

Develop a static welcome message to send to the people who add you in Snapchat.

GETTING STARTED…

MARKETING IDEAS…

Follow this up with a snap containing an offer or promotional code to drive further engagement.

Feature a unique promotional code, trackable shortened URL, or hashtag, so that you can more easily track activity.

Make a schedule of sending snaps and stick to it. Avoid spamming your Snapchat fans by sending too much.

BEST PRACTICES?FOR COLLEGE EMPLOYEES