s-band satellite digital multimedia broadcasting services ... · s-band satellite digital...

Confidential & ProprietaryConfidential & Proprietary

SS--Band Satellite Digital Multimedia Broadcasting Services Band Satellite Digital Multimedia Broadcasting Services forfor

Mobile & Personal Users in JapanMobile & Personal Users in Japan

June 5, 2008June 5, 2008

Dr. Yoshitake YAMAGUCHIDr. Yoshitake [email protected]@mbco.co.jp

Mobile Broadcasting Corp.Mobile Broadcasting Corp.http://www.mbco.co.jphttp://www.mbco.co.jp

ESA Ground Segment Technology Workshop June 5, 6 @ESA/ESTEC

- Satellite Mobile Solution -


Launch of ＭＢＳＡＴMarch 13th, 2004 (0:41AM@Florida)


Mobile Broadcasting CorporationMobile Broadcasting Corporation

EstablishedEstablished : May 29,1998: May 29,1998PaidPaid--up Capitalup Capital : 36,867.95 million Yen (as of June 2008): 36,867.95 million Yen (as of June 2008)Shares issuedShares issued :737,359 shares:737,359 sharesShareholdersShareholders : 90 companies: 90 companies

Toshiba Corp., SK Telecom, Sharp Corp., Toyota Motor Co., YokogaToshiba Corp., SK Telecom, Sharp Corp., Toyota Motor Co., Yokogawa Electric Co., Matsushita wa Electric Co., Matsushita Electric Co., NTT Data Corp., Electric Co., NTT Data Corp., UsenUsen Corp., Nippon Television Network Corp., Mitsui Sumitomo Corp., Nippon Television Network Corp., Mitsui Sumitomo Insurance Co., Ltd., Fujitsu Corp.,Insurance Co., Ltd., Fujitsu Corp.,NipponkoaNipponkoa Insurance Co., Insurance Co., DentsuDentsu INC., Sun Microsystems, INC., Sun Microsystems, TokioTokio Marine & Nichido Fire Insurance Co.,Marine & Nichido Fire Insurance Co., Ltd., Takara Ltd., Takara Corporation , Corporation , HakuhodoHakuhodo INC., Loral Space Communications, Space Communication Corp., WOINC., Loral Space Communications, Space Communication Corp., WOWOW INC., Daiwa WOW INC., Daiwa Securities SMBC Principal Investments Co. Ltd., Alpine ElectroniSecurities SMBC Principal Investments Co. Ltd., Alpine Electronics INC., Kyocera Corp.,cs INC., Kyocera Corp., AsatsuAsatsu--DKDK Inc., Alps Electric Inc., Alps Electric Co., Ltd., Sanki Engineering Co., TDK Corp., Nihon Co., Ltd., Sanki Engineering Co., TDK Corp., Nihon KeizaiKeizai ShinbunShinbun Inc., Inc., MasproMaspro DenkhoDenkho Corp., KDDI Corp., NTT Data Corp., KDDI Corp., NTT Data Customer Service Co., Tokyo FM Broadcasting Customer Service Co., Tokyo FM Broadcasting Co.,KadokawaCo.,Kadokawa Holdings Inc., Sumitomo Corp., UFJ Bank Limited, Holdings Inc., Sumitomo Corp., UFJ Bank Limited, Denso Corp., AND Private Fund Investment Limited Partnership, Denso Corp., AND Private Fund Investment Limited Partnership, KagaKaga Electronics Electronics Co.,LtdCo.,Ltd., Canon Inc., Daimei ., Canon Inc., Daimei Telecom Engineering Co., DX Antenna Telecom Engineering Co., DX Antenna Co.,LtdCo.,Ltd., Nippon ., Nippon DenwaDenwa ShisetsuShisetsu Co.,LtdCo.,Ltd., Panasonic Mobile Communications ., Panasonic Mobile Communications Co.,Co., Ltd., Sumitomo Mitsui Banking Corp., Mitsui Corp., Ltd., Sumitomo Mitsui Banking Corp., Mitsui Corp., ––SMBC Capital No.3 Venture Capital Investment Limited PartnershipSMBC Capital No.3 Venture Capital Investment Limited Partnership, Toppan Printing , Toppan Printing Co.,LtdCo.,Ltd., ., AioiAioi Insurance Insurance Co.,LtdCo.,Ltd., ., Harada Industry Co.,Harada Industry Co., Ltd., Mizuho Corporate Bank Ltd., EL Private Investment PartnersLtd., Mizuho Corporate Bank Ltd., EL Private Investment Partnership, Casio Computer hip, Casio Computer Co.,LtdCo.,Ltd., ., Kyocera Communication Systems Kyocera Communication Systems Co.,LtdCo.,Ltd., Clarion Co., SANGIKYO CORP., Dai Nippon Printing ., Clarion Co., SANGIKYO CORP., Dai Nippon Printing Co.,LtdCo.,Ltd., Daihatsu ., Daihatsu Motor Co.,Motor Co., Ltd., Ltd., TokyuTokyu Agency Inc., Agency Inc., DaiamondDaiamond Capital Capital Co.,LtdCo.,Ltd., Pioneer Corp., Hitachi, Ltd., Taiyo Yuden ., Pioneer Corp., Hitachi, Ltd., Taiyo Yuden Co.,LtdCo.,Ltd., ., Kenwood Corp., Kenwood Corp., ––AishinAishin AW Co.,AW Co., Ltd., IMAGICA Corp., Ltd., IMAGICA Corp., CommutureCommuture Corp., Corp., TohokushinsyaTohokushinsya Film Corp., Nippon Densetsu Kogyo Film Corp., Nippon Densetsu Kogyo Co.LtdCo.Ltd., ., Video Video ReserchReserch Ltd., Fujitsu Ten Limited, Sanyo Electric Ltd., Fujitsu Ten Limited, Sanyo Electric Co.,LtdCo.,Ltd., Mitsubishi Electric Corp., Mizuho Capital ., Mitsubishi Electric Corp., Mizuho Capital Co.,LtdCo.,Ltd., ., ––Mizuho Capita No.1 Venture Capital Investment Limited PartnershiMizuho Capita No.1 Venture Capital Investment Limited Partnership, Nikkei Radio Broadcasting Corp., Yellow Hat, p, Nikkei Radio Broadcasting Corp., Yellow Hat, Express Express CoCo.,.,LtdLtd., SMBC Capital ., SMBC Capital CoCo.,.,LtdLtd., JF ., JF MiyazakiGyorenMiyazakiGyoren YushikaiYushikai, , HashibaHashiba Grand Corp., The Mainichi Newspapers Grand Corp., The Mainichi Newspapers Corp., Tokyo Broadcasting System, INC., Nippon Broadcasting SystCorp., Tokyo Broadcasting System, INC., Nippon Broadcasting System, Inc., Nippon Cultural Broadcasting Inc., RF em, Inc., Nippon Cultural Broadcasting Inc., RF Radio Nippon Co., Ltd., Asahi Broadcasting Corp., Osaka BroadcasRadio Nippon Co., Ltd., Asahi Broadcasting Corp., Osaka Broadcasting Corp., Chubuting Corp., Chubu--Nippon Broadcasting Nippon Broadcasting CoCo.,.,LtdLtd., ., Tokai Radio Broadcasting Tokai Radio Broadcasting CoCo.,.,LtdLtd., Mainichi Broadcasting Systems Inc.., Mainichi Broadcasting Systems Inc.

1


Japan-ROK Joint Projects (Efficient Use of Frequencies, Joint Ownership of Satellites)

Signing Ceremony by MBCO and SKT on Joint Ownership of Satellites

A broadcasting system developed by MBCO (System E) was adopted iA broadcasting system developed by MBCO (System E) was adopted in ROK.n ROK.

SKT took the initiative in establishment of TU Media to start thSKT took the initiative in establishment of TU Media to start the Se S--DMB service in ROK.DMB service in ROK.

26

Co-existence and Co-sharing the same S-band frequency by use of polarization isolation measure.

RHCP LHCP


License for Broadcast Satellite StationLicense for Broadcast Satellite Station

We received the license from Internal We received the license from Internal Affairs Minister Katayama (then) on July Affairs Minister Katayama (then) on July 25, 2003.25, 2003.

Related ministerial ordinance proposal was Related ministerial ordinance proposal was submitted to the Radio Regulatory Council submitted to the Radio Regulatory Council in October 2002. Report from the council in in October 2002. Report from the council in December.December.Preliminary license for broadcast satellite Preliminary license for broadcast satellite station was issued on July 25, 2003.station was issued on July 25, 2003.

•• Adopt a combined hardware and software Adopt a combined hardware and software system.system.

•• Provide mainly audio data, and also text, Provide mainly audio data, and also text, graphics and short motion pictures.graphics and short motion pictures.

•• Use 25MHz that can be divided as Use 25MHz that can be divided as appropriate according to the number of appropriate according to the number of channels.channels.

•• Designate gapDesignate gap--fillers as fillers as ““satellite satellite broadcasting support stations.broadcasting support stations.””License for broadcast satellite station was License for broadcast satellite station was issued on May 20, 2004. issued on May 20, 2004.

9


SS--DMB services for Individual Mobile UsersDMB services for Individual Mobile UsersMBCO started nationwide SMBCO started nationwide S--DMB services for individual mobile users first in the DMB services for individual mobile users first in the world. We aim to create a market for completely new broadcastingworld. We aim to create a market for completely new broadcasting services services through direct distribution of realthrough direct distribution of real--time multitime multi--channel broadcasting services to channel broadcasting services to mobile terminals of users who are moving by cars, trains, airplamobile terminals of users who are moving by cars, trains, airplanes or ships.nes or ships.

At homeAt home

During drivingDuring driving

Music & AudioMusic & AudioDataData

while while commutingcommuting

VideoVideo

MBSAT

2


Overview of Mobile Broadcasting SystemOverview of Mobile Broadcasting System

Broadcasting Center sends airwaves in the KuBroadcasting Center sends airwaves in the Ku--band to MBSAT. After conversion band to MBSAT. After conversion into the Sinto the S--band and amplification, MBSAT uses its large antenna to sends thband and amplification, MBSAT uses its large antenna to sends the e airwaves to all over Japan including the surrounding sea areas. airwaves to all over Japan including the surrounding sea areas. To cover poor To cover poor reception areas located behind tall buildings, etc, we are settireception areas located behind tall buildings, etc, we are setting up gapng up gap--fillers.fillers.

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Launch of Mobile Broadcasting SatelliteLaunch of Mobile Broadcasting Satellite■■March 13, 2004March 13, 2004At 2:41 p.m. Japan time, our Mobile Broadcasting At 2:41 p.m. Japan time, our Mobile Broadcasting Satellite (MBSAT) was launched from Cape Canaveral Satellite (MBSAT) was launched from Cape Canaveral Air Force Station in Florida, the United States. Air Force Station in Florida, the United States. The satellite separated successfully from its launch The satellite separated successfully from its launch vehicle at 3:09 p.m. Then, it properly extended its north vehicle at 3:09 p.m. Then, it properly extended its north and south solar paddles (May 15) and its 12and south solar paddles (May 15) and its 12--meter meter antenna (May 29), and started routine operation in antenna (May 29), and started routine operation in geostationary orbit.geostationary orbit.

■■October 20, 2004October 20, 2004SS--DMB Commercial broadcasting has started.DMB Commercial broadcasting has started.

■■March 24, 2008March 24, 2008Early Warning Earthquake Information Service has Early Warning Earthquake Information Service has started as B to B service.started as B to B service.

Launch vehicleLaunch vehicle (Atlas III A)

3


Mobile Broadcasting SatelliteMobile Broadcasting Satellite（ＭＢＳＡＴ）（ＭＢＳＡＴ）

Orbital PositionOrbital Position : 144deg. East: 144deg. EastLaunch massLaunch mass : Approx. 4.1 tons: Approx. 4.1 tonsSolar array capacity: Approx. 7400W (EOL)Solar array capacity: Approx. 7400W (EOL)Orbital lifeOrbital life : More than 12 years: More than 12 yearsEIRPEIRP : More than 67dBW (S band) : More than 67dBW (S band)

: More than 54dBW(Ku band): More than 54dBW(Ku band)

12m

31m

3.1m

2.4m

S band antenna

Ku bandantenna

4


Covered 95% of Major RoadsCovered 95% of Major Roads

Our service areas have already covered about 95% of the expresswOur service areas have already covered about 95% of the expressways and ays and major national and prefectural highways (except their tunnels). major national and prefectural highways (except their tunnels). Currently, most Currently, most of the poor reception areas are tunnels. By setting up gap filleof the poor reception areas are tunnels. By setting up gap fillers, we are now rs, we are now preparing reception environments in tunnels.preparing reception environments in tunnels.

Coverage area

Poor reception area

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Wide Range GapWide Range Gap--Filler (GroundFiller (Ground--Based ReBased Re--transmitter)transmitter)

Signal processorSignal processor

We use the following types of gapWe use the following types of gap--fillers fillers as appropriate:as appropriate:Wide range (areas of 1 to 3km in radius)Wide range (areas of 1 to 3km in radius)Short range (spots of 500m in radius)Short range (spots of 500m in radius)Weak (indoors using SWeak (indoors using S--S repeaters)S repeaters)

antenna gain : Approx.15dBiantenna gain : Approx.15dBi10cm10cmφ×φ×100cm100cm11～～3 Sectors3 Sectors

SS--band transmitting antennaband transmitting antenna

100cm

7


S-DMB reception now available inside tunnels Gap fillers installed in expressway tunnels

As authorized by the Japan Highway Public Corporation (JH), MobiAs authorized by the Japan Highway Public Corporation (JH), Mobile le Broadcasting Corporation has installed retransmitting devices, oBroadcasting Corporation has installed retransmitting devices, or gap fillers r gap fillers (GFs), inside tunnels on the Tohmei Expressway in order to make (GFs), inside tunnels on the Tohmei Expressway in order to make reception of reception of SS--DMB broadcast signals possible inside these tunnels. These gap fDMB broadcast signals possible inside these tunnels. These gap fillers will illers will make it possible for drivers to enjoy MobaHO! broadcasts inside make it possible for drivers to enjoy MobaHO! broadcasts inside these tunnels, these tunnels, without interruption.without interruption.

Illustration of a gap fillerIllustration of a gap filler A gap filler transmitting antennaA gap filler transmitting antennainstalled in a tunnel installed in a tunnel

Gap filler (Receiver) Gap filler (Receiver) Gap filler (Transmitter) Gap filler (Transmitter)

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Media Center (in Akasaka)Media Center (in Akasaka)

Media Center manages all programs, and sends/receives broadcast Media Center manages all programs, and sends/receives broadcast data and data and contents to/from Broadcasting Center via network. This center hacontents to/from Broadcasting Center via network. This center has an audio studio, s an audio studio, video editing room, CD library, data production room, and audio video editing room, CD library, data production room, and audio programming room programming room in its limited space. We use the latest production/editing equipin its limited space. We use the latest production/editing equipment to efficiently ment to efficiently produce multiproduce multi--channel contents with a small staff.channel contents with a small staff.

6


Broadcasting Center (in Ohimachi)Broadcasting Center (in Ohimachi)

Broadcasting Center performs aroundBroadcasting Center performs around--thethe--clock monitoring of the service clock monitoring of the service distribution and serves as a data center (IDC) to manage importadistribution and serves as a data center (IDC) to manage important customers.nt customers.

5


Features of Mobile Broadcasting SystemFeatures of Mobile Broadcasting System

• Use of small receivers without the need for dish antennas– High-power transmission achieved by high-power repeaters

and the satellite’s 12-meter antenna• Broadcasts in the S-band (2.6GHz) that doesn’t cause rain

attenuation– Ability to provide disaster information during the passage of

a big typhoon• Ability to provide services in poor reception areas

– Setting up of gap fillers (GFs) for retransmission of airwaves from the satellite

– Hybrid system consisting of the satellite and GFs• Stable reception in complex multi-path environment or while

moving at high speed– Adoption of “System E” based on CDM as broadcasting

system• Adoption of RAKE reception and interleave technology

10


Enjoy S-DMB Anytime and Anywhere!

At sidewalk cafes Driving

ClimbingSailing

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ANA to adopt S-DMB as in-flight entertainment on domestic flights

All Nippon Airways Co, Ltd. (ANA) and MBCO have reached agreemenAll Nippon Airways Co, Ltd. (ANA) and MBCO have reached agreement on t on ANA's adoption of Mobile Broadcasting (SANA's adoption of Mobile Broadcasting (S--DMB) service as inDMB) service as in--flight flight entertainment (IFE) on its domestic flights and it is now in preentertainment (IFE) on its domestic flights and it is now in preparation.paration.

This will make the skies even more comfortable for travelers by This will make the skies even more comfortable for travelers by making it making it possible to view and listen to news and sports in real time, as possible to view and listen to news and sports in real time, as well as well as enjoying diverse, nonstop music programming 24 hours a day.enjoying diverse, nonstop music programming 24 hours a day.

ANA

InIn--flight service imageflight service imageANAANA’’ss aircraftaircraft

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Mobile Broadcasting CorporationMobile Broadcasting Corporation’’s Visions Vision

The essence of mobile communications is The essence of mobile communications is ““With Me.With Me.””In 1955, Sony developed a portable radio, which allowed people tIn 1955, Sony developed a portable radio, which allowed people to listen to the radio o listen to the radio

outdoors. Their release of Walkman in 1978 allowed people to enjoutdoors. Their release of Walkman in 1978 allowed people to enjoy listening to music while oy listening to music while moving. With the development of notebook PC moving. With the development of notebook PC ““DynaBookDynaBook”” by Toshiba in 1989, it became by Toshiba in 1989, it became possible to use a computing environment anytime and anywhere. Inpossible to use a computing environment anytime and anywhere. In the late 1990s, the advent the late 1990s, the advent of mobile phones considerably changed peopleof mobile phones considerably changed people’’s lifestyle. In this way, the advent of new s lifestyle. In this way, the advent of new portable devices has been giving birth to new global markets thaportable devices has been giving birth to new global markets that are greater than the markets t are greater than the markets for existing (stationary) devices.for existing (stationary) devices.MBCO is aiming at a market for TV broadcasting services to mobilMBCO is aiming at a market for TV broadcasting services to mobile or outdoor users. This is e or outdoor users. This is the last market that has enormous untapped potentiality. Throughthe last market that has enormous untapped potentiality. Through provision of satellite digital provision of satellite digital multimedia/multimultimedia/multi--channel broadcasting services, MBCO intends to cultivate this nechannel broadcasting services, MBCO intends to cultivate this new market.w market.

19551955 19781978 19891989 last half of 1990last half of 199020042004Portable RadioPortable Radio WalkmanWalkman DynabookDynabook CCellell--phonephone with Me with Me terminalterminal

11


User TerminalsUser Terminals

PC card tunerPC card tuner mobile phone builtmobile phone built--in in receiver receiver

Mobile receiver Mobile receiver inin--vehicle receivervehicle receiver

13


Mobile RecommendsモバＨＯ！401小林克也チャンネルレッドシューズHMV Japan-COUNTDOWNoriconoricon-Artist SpecialJ-STREETBillboard Station rockin'on

USEN BEST SELECTIONJ-POPチャートJ-POP2000J-POP90'sJ-POP80'sJ-POP70'sフォーク大全集演歌BLACK MUSIC STATIONレゲエCLUB MIXポピュラー80'sポピュラーバラードキッズTHE FEELING

FM SelectionTokyo FMJ-WAVEFM802

English英会話BBC WORLD SERVICE

World FMTRANSAMERICA Latin

NewsラジオNIKKEI第2

Jazz & ClassicTHE JAZZTHE CLASSIC

FM Station from U.S.KKJZ-Jazz & BluesFM94/9 – Alternative RockWPHI-R&B/Hip-HOPKSON - CountryWQXR-Classic

Channel Lineup (40 ch of Music & Audio Programs)Channel Lineup (40 ch of Music & Audio Programs)


Channel Lineup (8ch of Video Programs)Channel Lineup (8ch of Video Programs)

CHANNEL ONE

Mobile.nNHK etc.

NTV NEWS24

TBS ChannelEntertainment

MTV

Horse Racing

ANIMAX

Music Japan TV


課題４．移動体向けコンテンツとはLIVE CONTENTS are KEY for Broadcasting Service

NEWS

「おはよう日本」写真提供：NHK

「ニュース１０」写真提供：NHK

日経CNBC

日テレNEWS２４

SPORTS

写真提供：NHK


課題４．移動体向けコンテンツとは（その２）Enjoy while driving and/or commuting ｅｔｃ．

Attractive Animations archived are now broadcasting through S-DMB in Japan.


Channel Lineup (Data Broadcasting)Since a variety of information is received and stored automatically, you can view it anytime “while listening to music/audio programs.Since a variety of information is received and stored automatically, you can view it anytime “while listening to music/audio programs.

News Sports Business gourmet Health Augury

Forecast Hobby Gambling Gravure English Entertainment

16


Subscription Fee Plans (Example)We offer four types of packages and a premium channel to cater to specific interests. Our service packages are available from 980 yen per month.

■ Sign-up fee (at the time of sign-up only) 2,500 yen

■ Basic charge (monthly)

+400 yen

Monthly Fee

+

All Video & All Music & Audio (Except Premium)Package A 2,080 yen

All Video (Except Premium)Package B 1,380 yen

All Music & AudioPackage C 1,380 yen

Data BroadcastingPackage D 300 yen

Green Channel (horse race)Premium 1,260 yen

17


Mobile Broadcasting Service as Media for Disaster Prevention

– Mobile broadcasting services are able to: Provide information throughout the country via satellite even when ground-based infrastructures are severely damaged by a major disaster;

– Use not only voice but also video to provide information (helpful to the aurally-challenged);– Provide emergency information that can be downloaded/stored in the form of text and still images by

the use of data broadcasting functions; and– Provide NHK’s disaster reporting programs on a channel “Mobile n” around the clock at the time of a

disaster (push-type distribution of minimum information).

S band waveS band wave Broadcasting Broadcasting CenterCenter

Nation, MunicipalityNation, Municipality

MBSATMBSAT

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Early Warning System in corporation with JMAEarly Warning System in corporation with JMA

Traveling of Primary wave Traveling of Secondary wave


（１）Earthquake Alert

Test case

Preliminary Test of our Early Warning SystemPreliminary Test of our Early Warning System


Satellite Ground Segments

1. As Complemented Equipments – Mobile broadcasting services are now utilizing the Gap-fillers as

terrestrial repeater equipments.– The fundamental functions of Gap-fillers are the almost same as the

Satellite one.

2. As Base Stations for Multicasting– Provide the service throughout the country via satellite in a very

efficient manner.– Acting as satellites on Ground by owing complicated functions

such as modulation/demodulation and/or frequency conversion etc.

3. As a Hybrid System incorporated with Terrestrial Networks– Satellite Ground System is going to be incorporated with the

terrestrial networks such as mobile communications, wireless LANs and WiMax etc.

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Through provision of SThrough provision of S--DMB services, DMB services, we aim to create of new lifestylewe aim to create of new lifestyle

andandthe safe and secure society.the safe and secure society.

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Thank you

for your attention!

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