SSARAH ARAH BBRIGHTMANRIGHTMANMACAU CONCERT 2010MACAU CONCERT 2010

Date: Oct 24, 2010Venue: Venetian Cotai ArenaTime: 20:00Capacity: Approx 8000

ONE OF THE MOST LOVED ONE OF THE MOST LOVED

PERFORMERS IN CHINAPERFORMERS IN CHINA

ONE OF THE MOST LOVED ONE OF THE MOST LOVED

PERFORMERS IN CHINAPERFORMERS IN CHINA

2008 BEIJING OLYMPIC GAMES

OPENING CEREMONY

WITH LIU HUAN

ABOUT SARAHSarah Brightman is an English classical crossover soprano, actress, songwriter and dancer.

Brightman debuted as a dancer in troupes such as Hot Gossip and later released a string of disco singles. She achieved greater fame as a musical theatre performer and partner of theatre composer Andrew Lloyd Webber, with whom she originated several roles including Christine Daaé in The Phantom of the Opera.

ABOUT SARAHLater, Brightman collaborated with former Enigma producer Frank Peterson. Her style, a blend of classical vocals and pop-inspired instrumentation and arrangement, earned her further success.

Brightman has received over 150 Gold and 150 Gold and Platinum awards Platinum awards in 34 countries and is the only artist to hold #1 spots on the Billboard Classical and Dance charts simultaneously. She has sold over 26 million albums worldwide26 million albums worldwide..

2004’s Harem World Tour Photos

To get a taste of the visual feast that is the hallmark of Sarah Brightman concerts, the photo gallery below features a look back at the spectacular 2004 HAREM World Tour. Spanning three continents, the HAREM tour played to an audience of 700,000 fans in arenas worldwide.

SSARAH ARAH BBRIGHTMANRIGHTMANMACAU CONCERT 2010MACAU CONCERT 2010

SPONSORSHIP RATIONALESPONSORSHIP RATIONALE

This exclusive proposition will provide a high This exclusive proposition will provide a high

profile sponsorship & marketing program profile sponsorship & marketing program

utilizing all promotional activity of the utilizing all promotional activity of the

concert . concert .

:: This affiliation with the Sarah Brightman Macau Concerts offers your brand the unique opportunity to become an integral part of bringing one of the world’s most unique performers to audiences across Macau, Hong Kong and China.

:: Sarah Brightman ’s audience is made up of sophisticated white collar adults. They are leaders of fashion and masters of passion and creativity.

:: Sarah Brightman is renowned for her powerhouse singing performances full of drama and excitement.

SSPONSORSHIP PONSORSHIP RRATIONALEATIONALE

:: Tiffanycan “own” the entertainment marketing space by sponsoring top global artist Sarah Brightman.

:: Sarah Brightman is one of the hottest stars in the world – selling out venues worldwide.

:: High quality talent paired with high quality Sponsor

:: In line with Sponsor’s image – Elegant, High End, Sophisticated :: Capture Sponsor’s target audience –SOPHISTICATED, Elegant Chinese

WWHY HY SSARAHARAH B BRIGHTMANRIGHTMAN??

This sponsorship is designed to create a

marketing platform for a Sponsor that will

target upper-middle class professionals

that share a love for unique, luxurious

innovative fashion styles and products.

Key objectives of this sponsorship include:• “A” list best of brand association

• Reinforce brand value and image status

• Attract new customers and reward existing

customers

• Build trade and new client relationships

• Deliver dynamic brand impact

• Provide acute top of mind awareness

SSPONSORSHIPPONSORSHIP G GOALSOALS

• Entitlement

• Full On-Site Exposure

• Tickets & Hospitality

• Full Marketing platform including : TV, radio, print, outdoor, PR, online, etc.

* Marketing Platform can be customized to meet Sponsor’s company/brand strategies and needs

SSPONSORSHIPPONSORSHIP B BENEFITSENEFITS

Entitlement

•TIFFANY name and logo will be integrated into the official concert title across all advertising, promotion, and publicity materials

• “Sarah Brightman’s Macau Concert 2010 Presented by Sponsor”

• Total category exclusivity – no competing sponsors in category associated or present at the venue

SSPONSORSHIPPONSORSHIP B BENEFITSENEFITS

Full On-site Exposure:

• High visibility of Sponsor signage displayed throughout the Venetian and Sands

• Sponsor ads to run on video screens both at Venetian and Sands (Indoor & Outdoor)

• Sponsor booth at the show

SSPONSORSHIPPONSORSHIP B BENEFITSENEFITS

Full On-site Exposure:

• TIFFANY product display and demo

• Sponsor name on all ticketing “Sarah Brightman’s Macau Concert 2010 Presented by Sponsor”

• Sponsor premiums (identified by Sponsor)

SSPONSORSHIPPONSORSHIP B BENEFITSENEFITS

Tickets & Hospitality:

• Complimentary tickets in the VIP seating section at the show – Will be seated at A section floor seats & B section middle location

• Opportunity to purchase additional tickets prior to public sale

• Rights to VIP hospitality area at the venue

• Meet and greet opportunity with Sarah including photos

SSPONSORSHIPPONSORSHIP B BENEFITSENEFITS

Integrated Marketing Campaign:

• The Sarah Brightman sponsorship package includes a full marketing platform (please see details in the following slides)

• Sponsor will also retain the rights to create additional Sponsor programs to drive marketing messages, key product assets and brand image (product display, pre-concert activity outside the venue, etc.)

• Sponsor can leverage your association with this world renowned artist to establish relevant brand identity & enhance relationships with Sponsor’s new and existing customers

SSPONSORSHIPPONSORSHIP B BENEFITSENEFITS

Integrated Marketing Campaign:

• The Sarah Brightman Macau Concert will be supported by an integrated marketing platform through all channels including:

• TV• Radio• Print

• Outdoor• PR

• Online• Point of sale and in-store

promotions

SSPONSORSHIPPONSORSHIP B BENEFITSENEFITS

Integrated Marketing Campaign:

Radio• Commercials with sponsor information on key radio channels such as CR2 FM 90.3 and Metro Radio 99.7,etc. and the equivalent in other cities

• News spots with sponsor information on key radio channels such as CR2 FM 90.3 and Metro Radio 99.7, etc. and the equivalent in other cities

SSPONSORSHIPPONSORSHIP B BENEFITSENEFITS

Integrated Marketing Campaign:

Print• Print ads in top newspapers in each Macau, Hong Kong and China

• Full page color ad in music, lifestyle, and trendy magazines • Articles interviewing Sarah Brightman in key magazines – Sponsor mentions

• News spots in all key newspapers • Sponsor logo on posters, tickets, backstage and VIP passes.

SSPONSORSHIPPONSORSHIP B BENEFITSENEFITS

Integrated Marketing Campaign:

Outdoor Media “Presented by Sponsor” and Logo on all :

• Video screen ads on outdoor LED in Venetian, Sands and Four Seasons

• Video screen ads on Cotai Jet ferry, Venetian shuttle bus, Sands shuttle bus and Four Seasons shuttle bus

• Billboard & LED outside the Venetian

SSPONSORSHIPPONSORSHIP B BENEFITSENEFITS

Integrated Marketing Campaign:

PRSponsor recognition in all press conferences and releases. All Sarah Brightman press and PR will mention Sponsor as presenting sponsor. Logo will appear where possible (printed materials etc.)

•Opportunity for Sponsor representative to speak at the press conferences• Written press releases – Sponsor mentions in all releases• Opportunity to sponsor Sponsor post-party • All press to millions will mention Sponsor

SSPONSORSHIPPONSORSHIP B BENEFITSENEFITS

Title Sponsor- 2.5M

Official Sponsor- 1M

Co-Sponsor- 0.5M

SPONSORSHIP RATES:

SSARAH ARAH

BBRIGHTMANRIGHTMAN

SSPONSORSHIPPONSORSHIP C CATEGORYATEGORYEntitlementEntitlement Title Sponsor Title Sponsor

冠名贊助商冠名贊助商Official Official Sponsor Sponsor

指定贊助商指定贊助商

Co-SponsorCo-Sponsor

聯合贊助商聯合贊助商

Naming on concert ticketsNaming on concert tickets

e.g. e.g. The Venetian Macao and XXX proudly present “Sarah Brightman Concert 2010”

Souvenir and its distribution with Souvenir and its distribution with naming right at cost of Organizer in naming right at cost of Organizer in the venue, if any with prior approval the venue, if any with prior approval from Feld Entertainmentfrom Feld Entertainment

Courtesy to Sponsor from Artist Courtesy to Sponsor from Artist (TBC)(TBC)

Logo exposure and credit mention in Logo exposure and credit mention in all press materialsall press materials- Publicity materials (e.g. Print ads Publicity materials (e.g. Print ads and poster… etc)and poster… etc)- outdoor advertisements (e.g. outdoor advertisements (e.g. Billboard, bus-body… etc)Billboard, bus-body… etc)

Logo exposure and credit mention at Logo exposure and credit mention at the Press Events, if anythe Press Events, if any

- e.g. Press Conferences, … etc.- e.g. Press Conferences, … etc.

Invitation to Press Events, if anyInvitation to Press Events, if any

Right to utilize official show visual of Right to utilize official show visual of POP promotion with prior approval by POP promotion with prior approval by the Organizer (e.g. posters, banners, the Organizer (e.g. posters, banners, in-store buntings… etc)in-store buntings… etc)

Ticket RedemptionTicket Redemption 6 weeks before6 weeks before 4 weeks before4 weeks before

Complimentary TicketsComplimentary Tickets 10% of 10% of Package Package Return Return

= HKD = HKD 250,000 250,000

1010% of % of Package Package Return Return

= HKD = HKD 100,000100,000

1010% of % of Package Package Return Return

= HKD 50= HKD 50,000,000

Package CostPackage Cost HKD HKD 2,500,0002,500,000 HKD HKD 1,000,0001,000,000 HKD HKD 500,000500,000

Thank You!Thank You!

We look forward to partnering with you We look forward to partnering with you for the the Sarah Brightman MACAU for the the Sarah Brightman MACAU CONCERT 2010!CONCERT 2010!

contact:

contact:• Michael MacRitchie

Group DirectorMGI Entertianment

• michael@mgientertainment.com• +853 662 88884