ryerson talk (march 20, 2012)
DESCRIPTION
Slides from a guest lecture to a Ryerson University consumer behaviors class. The talk was broadly on mobility, but also about how the world is changing dramatically.TRANSCRIPT
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So, you can do anything. Now what?
Jeff DeChambeau
March 20, 2012
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Hi, I’m Jeff Philosophy at Western 5 years with Don Tapscott Now at T4G Limited Writing Stop Wasting Money on Advertising
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Goals for tonight:
Talk about companies
Share some cool stories
Do a thought experiment
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Some companies are really stupid.
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stupid = core assumption is inconsistent with reality
Badges are awesome Cheapskates are profitable People buy albums
Nielsen ratings matter Evil is acceptable It’s still 2004
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not stupid = core assumption is consistent with reality
We trust foodies Every penny counts People like music
People like fun User experience matters Netflix makes sense
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The world and market are moving faster than ever.
Stupid ideas and companies will get knocked out quickly.
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What are some good assumptions
(about mobile)?
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Is this mobile?
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Way more data Shrinking devices
Wireless everywhere More sensors in device
More sensors everywhere Storage is incredibly cheap
Any data can be bought/sold Individual identification is easy
Government has virtually no clue
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What can be done?
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You can know your customers better than they know themselves.
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Thought experiment: What can you do?
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+ + +
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Is this all good?
What data rights are there?
Should we exploit this data?
Where’s the line?
What’s not stupid?
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