ryerson dmz storytelling presentation
TRANSCRIPT
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10 Storytelling Facts
April 15, 2013
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Stories Are Important
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“Storytelling is, by far, themost underrated skill in business”
Listen to This Guy
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You Are Bad Storytellers
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Wrong Toolset
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Think About the Core Customer
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Use This Tool
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Read This Book
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Features Stories
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You Don’t Have to be the Story
The Story
You
Use This Approach
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It’s Not About You…It’s About Them
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Brainstorming
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Use This Tool
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Stories Can Come from Everywhere
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Marcus Sheridan’s “100 Ideas” Exercise
Embrace This Approach
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Use This Tool
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Think Out of the Box
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Embrace the Three E’s
Educate
EntertainEntertain
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