Russian TV Market

The Russian TV market tops 2300+ operating TV channels.

Over 80% of Russian channels are in the hands of private companies, 13% are state-owned, and 5% have combined ownership.

Powering Informed Decisions&

Russia:Everybody is watching TV!

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TNS Russia, TV Index, Russia 100+, All 4+, 01.09.2015 – 30.04.2016, 05:00:00-29:00:00, AvRch%, AvWkRch%, AvMRch%

75% of people are watching television at least once a day

93% of people watching television at least once a week

99% of people are watching television at least once a month

Powering Informed Decisions&TNS Russia, TV Index, Russia 100+, All 4+, 01.09.2015 – 30.04.2016, 05:00:00-29:00:00, AvRch%, AvWkRch%, AvMRch%

Russia:TV Channels’ audience share 13.612.7

9.8

6.4 5.74.7 4.7

3.6 3.1 2.8 2.4 2.4 2.2 1.6 1.4 1.4 1.2 1.2 1.0 0.6 0.6 0.6 0.3 0.2

CHA

NN

EL O

NE

RUSS

IA 1

NTV

TN

TCH

AN

NEL

5C

TCRE

NTV

CEN

TER

DO

MA

SHN

YTV

3RU

SSIA

24

ZVEZ

DA

CARO

USE

L D

ISN

EYFR

IDAY

MAT

CH T

VRU

SSIA

KCZ

E TV U

MIR

2X2

CTC

LO

VERU

.TV

EURO

NEW

S

Powering Informed Decisions&TNS Russia, TV Index, Russia 100+, All 4+, 01.09.2015 – 30.04.2016, 05:00:00-29:00:00, AvRch%, AvWkRch%, AvMRch%

Russia:TV program genres watched by viewers 14/15 vs 15/16

14/15

22.8%

15.4%

14.1%9.4%4.5%

4.5%3.4%

1.8%

24.1%

15/16

21.4%

15.0%

14.7%8.9%5.5%

4.6%

4.2%2.9%

23.0%

TV series

Movies

Entertainment program

News

Documentaries

Educational programs

Social, political programs

Sport programs

Other

Powering Informed Decisions&TNS Russia, TV Index, Russia 100+, All 4+, 01.09.2015 – 30.04.2016, 05:00:00-29:00:00, AvRch%, AvWkRch%, AvMRch%

Russia:Programming trends on TV 14/15 vs 15/16

28.1% 27.9% 23.8% 21.2%26.8% 24.6% 27.9% 27.7% 29.4% 30.5%

15.1% 14.8%14.2%

13.6%

17.2% 16.9%17.5% 17.5% 12.5% 12.2%

21.4% 20.8%19.3%

17.1%

24.3%23.7% 21.2% 20.5%

20.7% 20.3%

10.8% 10.0%

4.2%3.5%

7.3%6.8%

10.7% 9.9% 13.4% 12.5%

3.6% 4.0%

1.6%1.8%

2.5%2.9%

3.8% 4.3% 4.3% 4.6%3.2% 3.0%

3.5%

2.8%

3.6%3.4%

3.2% 2.9% 3.1% 3.0%5.4% 5.7%

2.1%

2.9%

3.4%4.4%

4.9% 5.2% 7.0% 7.1%

Все 4+Все 4+ 4-17 4-17 18-34 18-34 35-54 35-54 55+ 55+55+35-5418-344-17All 4+

Other

Sport programs

Social, Political

programs

Educational programs

Documentaries

News

Movies

TV Series

CHANNEL ONE RUSSIA

First television channel to broadcast in Russia

Leader among national broadcasrters

Over 250 million TV viewers around the world trust Channel One Russia as a prompt, reliable, and trustworthy source of information

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RUSSIA TELEVISION AND RADIO

Largest media corporation in the Russia

National TV Channels: Russia 1, Russia 2, Russia 24, Russia-K

Euronews, Russian-language edition

RTR-Planet, international Russian-language edition

93 Regional TV companies – 93 stations

5 Radio stations

10 Online Channels and web portals

11 Digital TV Channels

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NTV BROADCASTING COMPANY

Federal channel broadcasting in Moscow and throughout the country Pioneer in the post-Soviet independent television media

TNT BROADCASTING NETWORK

One of Russia’s top television networks One of the most popular entertainment channels of Russia Reaches over 100 million people throughout Russia

REN TV CHANNEL

One of the largest private federal TV channels in Russia

TV CENTER

State-run Russian TV Channel

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CTC NETWORK Leading position in the entertaining television sector

Original, catchy, stylish and dynamic content

CTC LOVE Youth drama and reality shows

Viewers from 11 to 34 years old

DOMASHNY NETWORK Targeting women aged 25-59

CHE TV (ex TV CHANNEL PERETZ)

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Pay-TV, an important part of Russian TV market

More than half of all the channels available in Russia are pay channels.

The main trend in pay-TV over the next few years will be a growing subscriber base in the digital segment and in IPTV

Largest Russian holding companies producing and distributing theme-based channels for cable and satellite broadcasting

12 channels: 365 Days TV, HD Life, Auto Plus, Fighter TV, India TV, Interesting TV, Comedia TV, Kitchen TV, La-minor TV, Series TV, STV and Russian Night TV

The audience coverage – over 101 million viewers

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Key Online/Video/VOD platforms

More than 40 VOD services available at the end of 2015

35% of all resources are English speaking and are dominated by information, music and educational content

Among key Russian online video platforms are:

IVI.RUivi.ru

TVIGLEtvigle.ru

TVZAVRtvzavr.ru

ZOOMBY.RUzoomby.ru

MEGOGOmegogo.net

World Content Market – MoscowChoose our autumn or spring market for your business:

13 – 15 November 2017 / 29 – 31 May 2018www.worldcontentmarket.com

The world's only market connecting international sellers and Russian & CIS buyers

Come to Moscow for three days of deal making with 1500+ executives

Book your meetings through a unique database with TV and digital media executives from Russia

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Export Associations Support Cooperation with government export associations, including PACT (UK), UK Embassy in Moscow (Russia), TVFI (France), Shanghai Media Group / SARFT (China), Taipei Multimedia Production Association (Taiwan), KOCCA (Korea), ICEX (Spain), etc…

International companies on the market

International companies on the market

Exhibitors from 20+European countries

Europe on the World Content Market - Moscow

France Pavilion with TVFI

20 French companies in TVFI Pavilion

United Kingdom Pavilion with UK Embassy and PACT

PACT Pavilion with 12 UK companies

Negotiations in UK Pavilion Presentation “UK projects for Russia and CIS”

UK Reception in the stunning Ambassador’s Residence

British content on Russian TV

What do Russian people think of British TV?

Russians enjoy British comedy and drama

Especially, they love British classics and everything based on British culture

As an example, they are huge fans of Arthur Conan Doyle and Sherlock Holmes

Which are the most popular British shows in Russia?

Scripted drama does very well in Russia.

Popular TV series: “Midsomer murders”, “Poirot”, “Comedy Playhouse”, “Poldark” and many others TV series “Sherlock “is a very big success on Channel One Russia

BBC’s documentaries are broadcasted on many TV Channels

BBC’s “Top Gear” show is a hit on TV3 Fremantle’s reality shows, games, formats are popular

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U.S.content on Russian TVAs to TNS Research report in 2015-2016, on Russian TV, more than 30% television content and the biggest number of movie premieres are coming from the U.S. Acquisition of high quality U.S content is an important strategy in business. The U.S. movies, primetime series, sitcoms, soap operas, reality shows, documentaries, animation aired on key TV Channels in Russia. Primetime series are popular in Russia. “Game of Throne” became the most popular TV series in Russia in 2015, followed by “The Librarians”, and by “Body of Proof”. The list of the most popular TV series also includes: "Dragons: Riders of Berk", "Vikings", "Agents of S.H.I.E.L.D", "The Mentalist", etc…

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Game of Throne VikingsThe Mentalist

Powering Informed Decisions&TNS Russia, TV Index, Russia 100+, All 4+, 01.09.2015 – 30.04.2016, 05:00:00-29:00:00, AvRch%, AvWkRch%, AvMRch%

Russia:Movies – production date, production country

35.9% 23.2% 5.7% 35.2%

USA RUSSIA GERMANY, USA

39.3% 31.4% 3.2% 26.0%

RUSSIA USA UK, USA

56.5% 12.9% 6.7% 23.9%

USA RUSSIA USSR Other

%6.21%3.1%6.9%5.67

СССР США ИТАЛИЯ Другие%7.8%4.68 1.4% 3.5%

USSR USA ITALY, FRANCE Other5.7%

33.2%

11.5%

26.0%

23.5%

1920 - 59

1960 - 89

1990 - 99

2000 - 09

2010 - 16

Other

Other

Powering Informed Decisions&TNS Russia, TV Index, Russia 100+, All 4+, 01.09.2015 – 30.04.2016, 05:00:00-29:00:00, AvRch%, AvWkRch%, AvMRch%

Russia:Movie premieres on TV

1

2

4

5

13

Number of premieres

U.S. companies in Moscow

Moscow in an important business center for many U.S companies. Moscow offices of following important U.S companies attend the World Content Market – Moscow:

DISCOVERY COMMUNICATIONSDISNEY SERVICESNBC UNIVERSALSONY PICTURES TELEVISION INTERNATIONAL NETWORKS VOSTOKSONY PICTURES TELEVISION RUSSIA VIACOM INTERNATIONAL MEDIA NETWORKSWARNER BROS. ENTERTAINMENTWARNER MUSIC RUSSIATURNER BROADCASTING SYSTEMTWENTIETH CENTURY FOX HOME ENTERTAINMENT

Latin American companies on the World Content Market - Moscow

TELEVISA INTERNACIONALTELEMUNDO INTERNACIONALTV GLOBOCARACOL INTERNACIONALTV AZTECA COMAREXRECORD TV NETWORKLATIN MEDIA CORPORATIONICAIC

Latino content on Russian TV Channels

Latin American movies, series, telenovelas and formats are very popular in Russia!

Viewers enjoy watching passion, music and culture in latino movies and drama series.

Tres veces Ana (2016)Pasion y poder (2015)

Sol Nascente (2016) Vino el amor (2016)

Vino el Amor

China on the World Content Market - MoscowOrganized by the State Council Information Office (SCIO) and the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT), co-organized by Shanghai WingsMedia Co., Ltd.

The China showcase named ‘Deepen the media co-operation, establish the friendship’ was held successfully during the market.

China Showcase

Alexey Volin Vice-Minister of Telecom and Mass Communications of the Russian Federation

Igor Prokopenko, Deputy General Director of the Russian Federation TV Station REN TV

Kirill Philippov, CEO of SPB TV Russia

Deals Signing CeremonySMG (Shanghai Media and Entertainment Group) & SPB TV sign the contract for the cooperation project of deepening the broadcasting on Russian IPTV platform.Ms. He Xiaolan, Deputy President of Shanghai Oriental Pearl Media Co., Ltd. and General Manager of Shanghai WingsMedia Co., Ltd., and Kirill Philippov, CEO of SPB TV.

Dmitry Borisov, General Producer of Channel One Worldwide Russia

Korea on the World Content Market – Moscow

KOCCA Conference: “Animation Showcase”

KOCCA Pavilion with 10 Korean companies

Philippines on the World Content Market – Moscow

ABS-CBN CORPORATION

GMA WORLDWIDETV5 INTERNATIONAL

India on the World Content Market – Moscow

ZEE ENTERTAINMENT ENTERPRISES STAR INDIAINDIACAST MEDIA DISTRIBUTIONBERSERK MEDIA

Asia-Pacific content on Russian TV and New MediaViewers from Russia and Russian speaking territories enjoy watching:

• Indian, Chinese, Japanese and Korean TV movies and series • Animation from Japan, Malaysia, China, India, Korea• Documentaries from Asia-Pacific region • Game shows, reality shows, formats from Asia-Pacific region

Pokémon anime (Japan) Playful Kiss, TV series (Korea)She was Pretty, TV series (Korea)

Iss Pyaar Ko Kya Naam Doon? (What do I call this love?), TV Series (India) Saraswatichandra, TV Series (India)

Monkey King, Movie (China)

2016 and 2017 - years of cultural cooperation between China and Russia

Russia's big cinemas are releasing 5 Chinese movies each year

Russian moviegoers enjoy watching movies with a distinctive Chinese flavor

Many Russians are funs of Jackie Chan, Zhang Yimou, Feng Xiaogang, Ang Lee and Wong Kar-Wai movies.

Chinese animation blockbusters are collecting record revenues

TOP Chinese movies in Russian cinemas:

“CZ12” (Chinese Zodiac), “New Police Story”, “House of Flying Daggers”,“Kung Fu Hustle”, “Flying Swords of Dragon Gate”, “Dragon Nest”, “Legend of Kung Fu Rabbit” and many others!

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China – Russia successful cooperation examples"The Warrior's Ultimate Secret", Russian – Chinese $5-million drama, a television venture between Chinese production house Beijing Zhongbei TV Art Center and Russian REN TV Channel “Viy 2. Journey to China”, Russian-Chinese movie, is currently in coproduction between Jackie Chan's JCE Movies Ltd and Alexey Petrukin’s Russian Film Group

"Katyusha", Russian third channel, launched by Channel One Russia in China

“Attraction”, Russian sci-fi film, directed by Fyodor Bondarchuk and produced by the company behind “Stalingrad”, the highest-grossing non-U.S. foreign film in China, is currently in production, has been sold to China for a wide theatrical release in 2017

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With a fast growing Chinese industry and friendly China-Russian relations, Chinese movies and television programs have promising future in Russia!

Viy 2. Journey to China