RUSSIAN MARKET OF RUSSIAN MARKET OF PRINTERSPRINTERS

in 2004-2011 in 2004-2011Dr. Malinskiy Stanislav,Dr. Malinskiy Stanislav,

General manager General manager

Information Agency “Business-Inform”Information Agency “Business-Inform”

Sales volume of laser printersSales volume of laser printers (incl(incl.. MFP) MFP)

1293,2

1168,4

669,2

960,9

845,9

1119,7

964,3

806,3

659

531

454398

0

200

400

600

800

1000

1200

1400

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

Sales volume, $ mln

(+13,6%)

Sales volume of laser printers (incl.MFP)Sales volume of laser printers (incl.MFP) in Russia in Russia

372

465

557,6

638,2

705,8

768,6

601,8

13 15 18 21

103

298337

206,5

236 254

58,8 69,5102

118142,2

213,9177,4

287,7265,9

219

320320,6

32,1 44,6 60,3 77,7 79,6 71,4 85,928,2 32,539 55

73,4

181139,7

104,1

195,7

172,3203,4

239

0

100

200

300

400

500

600

700

800

900

b/w, < 20

b/w, 21-44

b/w, 45+

color

Sales volume, mln

The total number of printers (inclThe total number of printers (incl.. MFP) MFP)

8,81

7,015,8

7,94

10,65

14,2415,82

8,449,18,928,18

5,96

4,312,86

6,876,666,836,064,69

3,632,94

15,3115,75 15,76

0

5

10

15

20

laser

inkjet

laser+inkjet

Units, mln

The total amount of consumed suppliesThe total amount of consumed supplies

46,54

76,59

45,2750,0848,94

45,6

35,0

26,1

18,7 30,0530,6730,329,725,51

17,8713,0710,2

75,9480,3878,64

71,11

52,87

39,17

28,9

0

10

20

30

40

50

60

70

80

90

2004

2005

2006

2007

2008

2009

2010

2011

laser

inkjet

laser+inkjet

Units, mln

The Russian market of suppliesThe Russian market of supplies for b/w laser printers for b/w laser printers

9,97

34,78

28,62

5,26,5

8,510,6 10,0 9,3 9,77

7,95

3,1 4,0 4,9 5,5 5,9 6 7,2

10,4

15,6

21,6

29,5

33,04

28,3

0

10

20

30

40

2004

2005

2006

2007

2008

2009

2010

2011

genuinecartridges

compatiblecartridges

refilling

Units, mln

The Russian market of suppliesThe Russian market of supplies for b/w laser printers < 45 A4 p/min for b/w laser printers < 45 A4 p/min

21,40%

61,50%

27,80%24,80%24,30%23,20%

20,40%18,60%21,60%

17,10%16,60% 15,40% 14% 12,10% 12% 12%15,90%

55,60%

59,80%61,70%

64,70%67,50%

69,40%

62,50%

0%

10%

20%

30%

40%

50%

60%

70%

80%

2004

2005

2006

2007

2008

2009

2010

2011

genuinecartridges

compatiblecartridges

refilling

Basic segments of printer’s market in RussiaBasic segments of printer’s market in Russia

state organizations

30%

large companies

40%

small companies

30%

2010

small companies

27%

large companies

39%

state organizations

34%

2011

Basic brands of b/w supplies Basic brands of b/w supplies in Russian market (2011) in Russian market (2011)

HP (53,01%)

Xerox (13,42%)

Samsung (10,07%)

Canon (8,16%)

Kyocera (5,74%)

Brother (3,11%)

Others (6,49%)

HP (50,324%)

Xerox (10,0%)

Samsung (14,64%)

Canon (8,92%)

Kyocera (4,11%)

Brothers (5,27%)

Others (6,74%)

State organizations Russian market in total

Basic brands of b/w supplies Basic brands of b/w supplies in Russian market (2012)in Russian market (2012)

HP (50,21%)

Xerox (14,84%)

Samsung (13,03%)

Canon (7,3%)

Kyocera (5,67%)

Brother (2,94%)

Others (6,01%)

HP (47,12%)

Xerox (10,01%)

Samsung (16,42%)

Canon (8,64%)

Kycera (4,26%)

Brother (5,03%)

Others (8,52%)

Basic brands of color supplies Basic brands of color supplies in Russian market (2011)in Russian market (2011)

Samsung (4,59%)

Others (6,5%)

Xerox (10,03%)

Epson (8,55%)

HP (70,33%)

HP (62,41%)Xerox (11,31%)

Epson (8,96%)

Samsung (7,31%)

Others (10,01%)

Basic brands of color supplies Basic brands of color supplies in Russian market (2012)in Russian market (2012)

HP (70,83%)

Xerox (17,44%)

Epson (4,31%)

Samsung (4,29%)

Others (3,13%)

HP (64,17%)

Xerox (12,86%)

Epson (7,27%)

Samsung (7,65%)

Others (8,05%)

Laser b/w cartridges-leaders Laser b/w cartridges-leaders in Russian marketin Russian market

0,74%

1,35%

1,87%

3,75%

1,89%1,85%

2,72%

2,69%

2,98%

2,37%

3,09%

2,87%

3,23%1,76%

4,05%

2,65%

5,41%

5,26%15,10%

13,14%

HP CE278A

HP CE285A

HP C4092

HP Q5949A

HP Q7115A

HP CB435A

HP Q7553A

HP CE 505A

HP CB436A

HP Q2612A

2011 2012

Laser b/w cartridges-leaders Laser b/w cartridges-leaders in Russian marketin Russian market

4,36%

0,78%

3,55%

0,99%

1,02%

1,08%

0,44%1,34%

1,55%

1,40%

0,99% 2,05%

1,83%2,22%

1,49%2,34%

3,04%

Samsung MLT-D205

Xerox 106R01374

Xerox 108R00909

Xerox 113R00737

Canon 703

Canon FX-10

Xerox 106R01159

Samsung ML-D2850B

Samsung ML-D3050B

2011 2012

Laser color cartridges-leaders Laser color cartridges-leaders in Russian marketin Russian market

HP Q6470/1/2/3

HP CC530/1/2/3

HP Q5950/1/2/3

HP CE320/1/2/3

HP CB540/1/2/3

HP Q6000/1/2/3

2012

2011

2,58% (1,44+0,38x3)

2,14%(0,76+0,46x3)6,39%(1,83+1,52x3)

9,62%(2,81+2,27x3)

6,2%(2,24+1,32x3)5,58%(3,0+0,86x3)

8,29%(2,5+1,93x3)

3,16%(0,85+0,77x3)

11,93%(3,44+2,83x3)

14,11%(4,0+3,37x3)

12,55%(3,7+2,95x3)11,93%(3,62+2,77x3)

Laser color cartridges-leaders Laser color cartridges-leaders in Russian marketin Russian market

Samsung CLT-K/C/M/Y409

Xerox106R01203/4/5/6

Xerox106R01484/1/2/3

Xerox106R01338/5/6/7

EpsonS050190/187/8/9

EpsonS050229/6/7/8

2012

20111,68%(0,78+0,3x3)

0,95%(0,5+0,15x3)

1,86%(0,69+0,39x3)0,98%(0,32+0,22x3)

2,49%(0,72+0,59x3)

1,58%(0,53+0,35x3)

2,49%(0,66+0,61x3)

3,28%(1,0+0,76x3)2,06%(0,65+0,47x3)

1,08%(0,3+0,26x3)

3,13%(1,78+0,45x3)1,47(1,26+0,07x3)

The Russian market of suppliesThe Russian market of supplies for b/w laser printers for b/w laser printers

9,97

34,78

28,62

5,26,5

8,510,6 10,0 9,3 9,77

7,95

3,1 4,0 4,9 5,5 5,9 6 7,2

10,4

15,6

21,6

29,5

33,04

28,3

0

10

20

30

40

2004

2005

2006

2007

2008

2009

2010

2011

genuinecartridges

compatiblecartridges

refilling

Units, mln

0%

10%

20%

30%

40%

2004 2005 2006 2007 2008 2009 2010 2011

Interview: Interview: ««compatible cartridges=poor print qualitycompatible cartridges=poor print quality?»?»

28%

21%

16%

13%

19%

23%

27%29,6%

Sales volume of inkjet printers Sales volume of inkjet printers ((incl. incl. ММFPFP) )

194,3

376

285,9305,2

250 274,3256,4

366,5

0

100

200

300

400

500

2004 2005 2006 2007 2008 2009 2010 2011

$, mln

The total number of inkjet printer and The total number of inkjet printer and MFP modelsMFP models in Russian marketin Russian market

47

5448

59

75

64

76

45

21

33

4955

85

45

51

77

76

5455

88

60

58

1220

47

78

97

0

20

40

60

80

100

120

1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

number of inkjet printer models

number of inkjet MFP models

The Russian market of supplies The Russian market of supplies for inkjet printersfor inkjet printers

17,07

25,51

30,05

7,83

0,21

30,6730,329,7

13,07

10,2

16,6116,2416,2316,3314,93

12,38

10,59,06

9,069,18,76

6,54

3,21,59

0,93

5,615,374,974,614,042,29

0,980

5

10

15

20

25

30

35

2004 2005 2006 2007 2008 2009 2010 2011

Total amount

Genuine cartridges

Refilling

Compatible cartriges

The Russian market of supplies The Russian market of supplies for inkjet printersfor inkjet printers

88,80%

19%

26%

55,30%53%53,60%55%

58,80%

80,30%

69,30%

17,50%16%15,50%15,80%12,80%12,20%9,10%

29,50%30%29,50%

25,60%

17,90%

7,50%2,10%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2004 2005 2006 2007 2008 2009 2010 2011

Genuine cartridges

Compatible cartridges

Refilling