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Russian Market Report (business division of IndexBox Marketing Ltd., Moscow, Russia) is a leading Russian marketing and consultancy company, a well-known provider of consumer, retail, and wholesale market research information for a wide range of industries. For years of service, it has built an image of a loyal partner, a trustworthy source of information, and a specialist in its sphere. This has been achieved by very precise problem recognition and problem definition, appropriate research design, exact choice of research methods, state-of-the-art primary and secondary data collection, quantitative and qualitative research expertise, thorough and accurate analysis, and effective implementation.

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Page 1: Russia Rails Market

Barykovsky lane 4, building 2, office 201

Moscow, 119034

Phone number: +7 495 988 96 06

e-mail: [email protected] www.indexbox.ru

Demo-Version

Russia: Rails Market

Analysis and Forecast to 2017

July 2012

Marketing Research

Page 2: Russia Rails Market

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Market Research Russia: Rails Market. July 2012 (Demo-version)

Brief Overview

The report on the Russian rails market contains:

Analysis and forecast of market dynamics;

Structure of consumption by region;

Analysis of domestic production, market shares of the main market players;

Analysis of exports and imports;

Analysis of factors, influencing the development of the market;

Analysis of raw materials’ base;

Analysis of the state of the consuming industries;

Assessment and forecast of market development;

Financial and economic profiles of the leading companies in the industry.

Methodology:

Expert interviews with top managers of the largest players on the market;

Analysis of information, received from the main market participants;

An analysis of statistical information:

o Federal Service of State Statistics (Rosstat);

o The Federal Customs Service (FTS);

o The Ministry of Economic Development;

o The Federal Tax Service;

o Industry associations.

The report will allow you to:

1. Identify key indicators of the market, build your own business forecasts, based on

market data;

2. Evaluate the growth potential and threats in the market.

Key figures presented in the report on the Russian rails market:

Volumes of production, exports and imports;

Indicators of market development;

Consumption indicators.

The report contains the consensus market forecast based on the average value of the

forecasts of market participants. As market experts are considered: manufacturers,

importers, wholesale distributors, high-volume consumers, professional associations and

unions, and trade publications. The experts, participating in the survey, are provided with

special conditions on the purchase of the reports.

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Market Research Russia: Rails Market. July 2012 (Demo-version)

Why People Choose Us

• We have been professionals in marketing research for over 9 years, and have

completed over 1000 industry studies which are updated on a regular basis.

• We collect data via expert interviews with market participants. Industry experts

verify all secondary information used in the report.

• We have an extensive database of economic information in almost every sector of

the economy. Cross-analysis of related industries enables our clients to get a

complete picture of the market of interest.

• Our own research methodology guarantees the consistently high quality of our work.

• We offer unique and individualized customer service:

o Personal account on the website with a personal manager;

o Monitoring of the status of your order online;

o Pre-sale specialist advice and answers to post-purchase questions.

• We offer special conditions for the actualization of our research reports. If interested,

find out about these conditions from our specialists now!

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Market Research Russia: Rails Market. July 2012 (Demo-version)

Research Design

The purpose of the study is to analyze the state of the Russian rails market and build a

forecast of the industry in the medium term.

Geography of the research: Russia

Methodology

1. Analysis of secondary market data:

Secondary data refers to data from the Internet (industry portals, competitors’ sites,

shopping sites, articles and reviews, reference materials), specialized publications, state and

private media companies, marketing agencies, commercial databases, “IndexBox

Marketing” own research.

2. Analysis of Materials from Market Participants (price lists, brochures, etc.):

Data collection from market participants is needed to analyze the specifics of the market

and the parties involved in it, their pricing and assortment policy. Data on market

participants is gathered during the analysis of secondary information, and also by sending

requests for price lists and other presentation materials.

3. Expert Interviews with Market Participants

The analysis of secondary information is completed by expert interviews with

representatives of market participant companies – manufacturers and trading companies.

Our approach to the estimation

The consensus market forecast is the average value of the forecasts of market participants

(experts).

Experts

As market experts are considered: manufacturers, importers, wholesale distributors, high-

volume consumers, professional associations and unions, and trade publications. Expert

opinions are collected during telephone interviews conducted by IndexBox on a regular

basis (the standard is every six months, but can be more often, based on a special request

or under conditions of high volatility in the market). IndexBox has created an extensive

database of experts within key industries. The experts, participating in the survey, are

provided with special conditions on the purchase of the reports.

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Market Research Russia: Rails Market. July 2012 (Demo-version)

Accuracy of forecasts

The accuracy of forecasts is verified by experts in the given industry, based on the historical

period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to

create the overall average forecast

Indicators

1. Consumption: Consumption is the main index estimated by our experts and features

the dynamics of consumption in real terms in the short to medium term. Experts give

an estimate of the potential volume of consumption in accordance with their

expectations and production plans (for manufacturers).

2. Internal production: It is based on the projected volume of consumption and production

capacity in any given industry, assessing, of course, and factoring in the dynamics of

domestic production.

3. Imports and Exports: Takes into account the retrospective dynamics of export-import

operations, strengths and weaknesses of the domestic production, changes in

legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of

a product, an assessment of the dynamics of imports and exports.

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Market Research Russia: Rails Market. July 2012 (Demo-version)

Table of Contents 1. Executive summary

2. Research design

3. Description of rails

4. Characteristics of the raw materials’ base

5. Technology of production of rails

6. Characteristics of the Russian rails market in 2005 - 2011. Forecast for 2012 -

2017

6.1. Volume and dynamics of the Russian rails market in 2005 - 2011. Forecast for

2012 - 2017

6.2. Structure of the rails market: production, exports, imports, consumption

7. Characteristics of the domestic production of rails in 2005 - 2011. Forecast for

2012 - 2017

7.1. Volume and dynamics of the production of rails in 2005 - April 2012

7.2. Structure of production of rails by regions of the Russian Federation

7.3. Main manufacturers of rails and their corresponding market shares

7.3.1. OJSC EVRAZ Unity North-Siberian Metallurgy Factory: Nizhnetagilskiy

Metallurgy Factory and Novokuznetskiy Metallurgy Factory

7.3.2. Group of companies “Mechel”

7.4. Investment projects in the industry

8. Characteristics of the imports of rails to the Russian market

8.1. Volume and dynamics of the imports of rails

8.2. Manufacturing countries, importing rails to the territory of the Russian Federation

8.3. Foreign companies, manufacturers of the rails, imported to the Russian

Federation

8.4. Russian companies, recipients of the imports of rails

8.5. Structure of the imports of rails by regions of the Russian Federation

9. Characteristics of the Russian exports of rails

9.1. Volume and dynamics of the Russian exports of rails

9.2. Recipient countries of the Russian exports of rails

9.3. Manufacturing companies, supplying rails for exports

9.4. Sending regions of the Russian exports of rails

10. Factors, influencing the development of the rails market

10.1. State of the railway construction

11. Characteristics of the consumption of rails

11.1. Volume and dynamics of consumption of rails in 2005 - 2011. Forecast for 2012

- 2017

11.2. Volume and structure of the consumption of rails by Federal Districts of the

Russian Federation in 2005 - 2011. Forecast for 2012 - 2017

11.3. Structure of the consumption of rails by industries in 2005 - 2011. Forecast for

2012 - 2017

11.4. Balance between production and consumption of rails in 2005 - 2011

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Market Research Russia: Rails Market. July 2012 (Demo-version)

12. Forecast for the development of the rails market in 2012 - 2017

12.1. Evaluation of the potential volume of supply of rails in 2012 - 2017

12.2. Evaluation of the development of the market after Russia’s accession to the WTO

Appendix 1. Financial and economic indicators of the industry

Appendix 2. Profiles of the leading manufacturers

• Contact data

• Registration data

• Company management

• Daughter companies

• Main shareholders

• Balance sheet of the company

• Profit and loss statement of the company

• Main financial indicators of the company

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Market Research Russia: Rails Market. July 2012 (Demo-version)

Data, presented in Tables

• Dynamics of the rails market in 2008 - 2017

• Production of rails in 2005 - April 2012, in tons

• Volume of production of rails by types in January - April 2012, in tons

• Production of rails by Federal Districts of the Russian Federation in 2005 - April

2012, in tons

• Average manufacturers’ prices of rails in the Russian Federation in January 2007 -

April 2012

• Volume of the imports of rails by manufacturing countries in 2011, in tons

• Volume of the imports of rails by manufacturing companies in 2011, in tons

• Volume of the imports of rails in the Russian Federation by importing companies in

2011, in tons

• Volume of the imports of rails by regions of the Russian Federation in 2011, in tons

• Volume of the Russian exports of rails by recipient countries in 2011, in tons

• Volume of the Russian exports of rails by manufacturing companies in 2011, in tons

• Volume of the Russian exports of rails by sending regions in 2011, in tons

• Indicators of the state of the railway construction industry in 2008 – 2011

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Market Research Russia: Rails Market. July 2012 (Demo-version)

Data, presented in Figures

• Volume of supply on the rails market in 2008 - 2017

• Production of rails in 2010 - April 2012, in tons

• Production of rails in January 2010 - April 2011, in %, to the analogical period of the

previous year

• Production of rails in 2005 - 2011, in tons

• Structure of the production of rails in 2005 - 2009 by types, in tons

• Structure of the production of rails by Federal Districts of the Russian Federation in

2011

• Structure of the production of rails by Federal Districts of the Russian Federation in

2005 - 2010

• Dynamics of the imports of rails in the Russian Federation in 2011, in tons

• Structure of the imports of rails in the Russian Federation by manufacturing

countries in 2011

• Structure of the imports of rails in the Russian Federation by manufacturing

companies in 2011

• Structure of the imports of rails in the Russian Federation by importing companies

• Structure of the imports of rails by recipient regions of the Russian Federation in

2011

• Dynamics of the Russian exports of rails in 2011, in tons

• Structure of the Russian exports of rails by recipient countries in 2011

• Structure of the Russian exports of rails by manufacturing companies in 2011

• Structure of the Russian exports of rails by sending regions in 2011

• Indicators of the state of the railway construction industry in 2008 - 2011

• Dynamics of the consumption of rails in the Russian Federation in 2009 - 2017, in

tons

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Market Research Russia: Rails Market. July 2012 (Demo-version)

Executive Summary*

The volume of supply on the Russian rails market in 2012 was almost … tons, which is …%

higher than the the same figure for 2011. It should be noted that the volume of imported

products on the rails market was …%.

The volume of production of rails in 2012 was … tons, which is …% higher than the volume

of production in 2011.

The largest share (…%) of all rails manufactured in the Russian Federation in 2012 belongs

to the … Federal District.

In 2012, the import volume of rails in Russia amounted to … tons in physical terms and to …

thousand USD in value terms.

In 2012, the volume of the Russian exports of rails was … tons, which was equal to …

thousand USD in value terms.

*The information provided from this point on in this demo version is for illustrative purposes

only, so that you can get a general overview of how our reports look like. If you need more

information, you can contact us at: [email protected].

Key figures and

conclusions

about the market

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Market Research Russia: Rails Market. July 2012 (Demo-version)

6. Characteristics of the Russian rails

market

...

6.1. Volume and dynamics of the Russian rails market in

2007 - 2012. Forecast for 2012 – 2017

The volume of supply on the Russian rails market in 2012 was almost … tons, which is …%

higher than the the same figure for 2011. It should be noted that the volume of imported

products on the rails market was …% of the total market.

Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”)

Fig. 1. Volume of supply on the rails market in 2008 - 2012 and forecast for

2013 -2017, in thousands of tons (base scenario)

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Market Research Russia: Rails Market. July 2012 (Demo-version)

6.2. Structure of the rails market in Russia: production, exports,

imports, consumption

The volume of imports of rails in 2012 was about … tons, which was …% of the total market

volume. A more detailed analysis of the imports and exports is presented below.

Table 6. Volume and dynamics of the rails market in 2008 - 2012 and forecast

until 2017, in thousands of tons

2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F

Volume of

production In units

… … … … … … … … …

In %, to the

previous year

…% …% …% …% …% …% …% …%

Volume of exports

In units … … … … … … … … …

In %, to the

previous

year

…% …% …% …% …% …% …% …%

Volume of imports

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Volume of total supply

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)

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Market Research Russia: Rails Market. July 2012 (Demo-version)

Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)

Fig. 6. Volume and dynamics of the rails market in 2008 - 2012 and forecast

until 2017, in thousands of tons

2008 2009 2010 2011 2012 2013F 2014F 2015F 2016F 2017F

Production Consumption

Exports Imports

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Market Research Russia: Rails Market. July 2012 (Demo-version)

7. Characteristics of the domestic

production of rails in Russia in 2007 -

2012

7.1 Volume and dynamics of rails production in 2007 - 2012

In 2011, the volume of production was higher than for the analogical period of the previous

year.

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 8 Rails production in 2007 - 2011, in thousands of tons

Characteristics of domestic production

- Volume and dynamics by type of

product

- Production capacities

- Structure of production

- Main producers and their market shares

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Market Research Russia: Rails Market. July 2012 (Demo-version)

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 9 Rails production in 2011 - 2012, in thousands of tons and in %, to the

previous year

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Market Research Russia: Rails Market. July 2012 (Demo-version)

7.6 The main manufacturers of rails and their corresponding

market shares

The main manufacturers of rails in Russia in 2011 were Company A, Company B, and

Company C. They produced …, …, and … tons, respectively. They were followed by Company

D (… tons, equal to …% of the total production) and Company E (… tons - …%).

Table 16. Characteristics of the largest manufacturers of pig iron in Russia in 2010

- 2011, in thousands of tons

Manufacturer Region

Production

of rails, in

tons

Market

share

… … … …

… … … …

… … … …

… … … …

… … … …

… … … …

OTHERS … …

TOTAL … …

Source: Data (Company data), Analysis (“IndexBox”)

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Market Research Russia: Rails Market. July 2012 (Demo-version)

8. Characteristics of rails prices 8.1. Dynamics of manufacturers’ prices of rails

Manufacturers’ prices of rails have been fluctuating a lot in the last 5 years – from … RUR/ton in 2007, through … RUR/ton in 2009 to …

RUR/ton in December 2012. In 2012, the prices were lower in …, when they were equal to … RUR/ton. They reached their highest value

in …, when they were … RUR/ton, which was …% more, compared to the analogical period of the previous year.

Table 20. Average manufacturers’ prices1 of rails in Russia in January 2007 – November 2012

2007 2008 2009 2010 2011 2012

In RUR/ ton

In RUR/ ton

In RUR/ ton

In RUR/ ton

In RUR/ ton

In % to analogical period of the

previous year

In % to December of the previous

year

In % to the

previous

month

In RUR/ ton

In % to analogical

period of the previous

year

In % to December of the previous

year

In % to the

previous

month

January … … … … … …% …% …% … …% …% …%

February … … … … … …% …% …% … …% …% …%

March … … … … … …% …% …% … …% …% …%

April … … … … … …% …% …% … …% …% …%

May … … … … … …% …% …% … …% …% …%

June … … … … … …% …% …% … …% …% …%

July … … … … … …% …% …% … …% …% …%

August … … … … … …% …% …% … …% …% …%

September … … … … … …% …% …% … …% …% …%

October … … … … … …% …% …% … …% …% …%

November … … … … … …% …% …% … …% …% …%

December … … … … … …% …% …% … …% …% …%

Source: Data (“Rosstat”), Analysis (“IndexBox”) 1 Manufacturers’ prices – subject to registration, as a rule, are the actual prices of produced and shipped in the current month production for the domestic market (excluding value added tax, excise duty and other taxes not included in the cost).

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Market Research Russia: Rails Market. July 2012 (Demo-version)

9. Characteristics of the imports of

rails to the Russian market 9.1. Volume and dynamics of the Russian imports of rails

The volume of Russian imports of rails in 2011 was … tons. The largest amount of rails was

imported in …, when were imported … tons.

Table 22. Dynamics of the imports of rails in the Russian Federation in

January-December 2011, in tons

Month Quantity, in thousands of tons In %, to the previous month

January …

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total …

Source: Data (“FTS”), Analysis (“IndexBox”)

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Market Research Russia: Rails Market. July 2012 (Demo-version)

Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 18. Dynamics of the imports of rails in the Russian Federation in January-

December 2011, in tons

9.2. Manufacturing countries, leading suppliers of the imported

rails on the territory of the Russian Federation

Country A was the leader in terms of imports of rails (in physical terms) in 2011, with a

share of …% of the total. The country imported … tons of rails in 2011. The second place

was taken by Country B, which in 2011 imported … tons of rails (a share of …%,

respectively). In the third place was Country C with a share of …%.

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Market Research Russia: Rails Market. July 2012 (Demo-version)

Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 20. Structure of the imports of rails in the Russian Federation by

manufacturing countries in 2011 in physical terms

Table 24. Volume of the imports of rails in the Russian Federation by

manufacturing countries in 2011, in tons

Country of origin Net weight, in tons Share, in %

Country A … …%

Country B … …%

Country C … …%

Country D … …%

Country E … …%

OTHERS … …%

TOTAL … …%

Source: Data (“FTS”), Analysis (“IndexBox”)

9.3. Foreign companies, manufacturers of the rails, imported to

the Russian Federation

Company A was the leader in terms of imports of rails (in physical terms) in 2011, with a

share of …% of the total. The company imported … tons of rails in 2011. The second place

was taken by Company B, which in 2011 imported … tons of rails (a share of …%,

respectively). In the third place was Company C with a share of …%.

25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Country A

Country B

Country C

Country D

Country E

OTHERS

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Market Research Russia: Rails Market. July 2012 (Demo-version)

Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 22. Structure of the imports of rails in the Russian Federation by

manufacturing companies in 2011 in physical terms

Table 26. Volume of the imports of rails in the Russian Federation by

manufacturing companies in 2011, in tons

Manufacturing company Net weight, in tons Share, in %

Company A … …%

Company B … …%

Company C … …%

Company D … …%

Company E … …%

OTHERS … …%

TOTAL … …%

Source: Data (“FTS”), Analysis (“IndexBox”)

25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Company A

Company B

Company C

Company D

Company E

OTHERS

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Market Research Russia: Rails Market. July 2012 (Demo-version)

10. Characteristics of the Russian

exports of rails 10.1. Volume and dynamics of the Russian exports of rails

The volume of Russian exports of rails in 2011 was … tons. The largest amount of rails was

exported in …, when were exported … tons.

Table 31. Dynamics of the exports of rails in the Russian Federation in

January-December 2011, in tons

Month Quantity, in thousands of tons In %, to the previous month

January …

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total …

Source: Data (“FTS”), Analysis (“IndexBox”)

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Market Research Russia: Rails Market. July 2012 (Demo-version)

Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 27. Dynamics of the exports of rails in the Russian Federation in January-

December 2011, in tons

10.2. Recipient countries of the Russian exports of rails

In 2011, the main recipient country of the Russian exports of rails was Country A. Its share

in physical terms was …%. It was then followed by Country B (…%) and Country C (…%).

To Country D and Country E were exported …% and …%, respectively. The combined share

of the other countries is …%.

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Market Research Russia: Rails Market. July 2012 (Demo-version)

Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 29. Structure of the Russian exports of rails by recipient countries in 2011 in

physical terms

Table 33. Volume of the Russian exports of rails by recipient countries in 2011, in

tons

Recipient country Net weight, in tons Share, in %

Country A … …%

Country B … …%

Country C … …%

Country D … …%

Country E … …%

OTHERS … …%

TOTAL … …%

Source: Data (“FTS”), Analysis (“IndexBox”)

25.0%

20.8%

16.7%

12.5%

8.3%

16.7%

Country A

Country B

Country C

Country D

Country E

OTHERS

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Market Research Russia: Rails Market. July 2012 (Demo-version)

12. Characteristics of consumption

of rails 12.1. Volume and dynamics of consumption of rails in 2008 -

2012. Forecast for 2013 - 2017

The volume of consumption of rails in 2012 was … tons, which was …% more, compared to

2011. In 2011 was noted the largest drop in the consumption of rails in recent years - a

decline of …% to … thousand tons. Another decline in recent years was observed in 2009,

when the growth rate was …%, compared to 2008. At the end of 2012, the consumption of

rails almost reached the level in 2010, but the growth is not yet possible to reach the pre-

crisis levels of 2007 - 2008.

According to forecasts, the favorable development of the consuming industries can help

consumption of rails increase in the next few years with rates of …-…% annually. Thus, by

2017, the consumption can reach … million tons. The demand for rails in the country will be

met, as before, by the Russian manufacturers, who account for over …% of the market.

Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)

Fig. 40. Dynamics of consumption of rails in the Russian Federation in 2008 –

2012 and forecast until 2017, in thousands of tons

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Market Research Russia: Rails Market. July 2012 (Demo-version)

12.2. Structure of consumption of rails by industries

Currently, the largest shares in the consumption of rails are taken by Industry A (…%) and

Industry B (…%). Industry C accounts for about … of the market, while Industry D

consumes about …% of the rails in Russia.

Source: Data (“Rosstat”, expert opinion), Analysis (“IndexBox”)

Fig. 42. Structure of consumption of rails by industries in 2012

35%

37%

10%

8%

10% Industry A Industry B

Industry C Industry D

Others

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Market Research Russia: Rails Market. July 2012 (Demo-version)

12.3. Balance between production and consumption of rails

In the forecasted balance between production and consumption are used estimates of the

consumption of rails and projections for increase in production.

Throughout the forecast horizon, 2013 – 2017, there is a positive balance, calculated as the

difference between production and consumption. The surplus on the market, as before, will

be exported, mainly to the countries of the Customs Union, where most purchases are in

made in Kazakhstan.

Table 1. Balance between production and consumption on the rails

market in Russia in 2008 - 2012 and forecast until 2017, in thousands of tons

Indicator 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

Production … … … … … … … … … …

Consumption … … … … … … … … … …

Balance

(Production-

Consumption)

… … … … … … … … … …

Source: Analysis (“IndexBox”)

Source: Analysis (“IndexBox”)

Fig. 47. Balance between production and consumption on the rails market in

Russia in 2008 - 2012 and forecast until 2017, in thousands of tons

20082009

20102011

20122013F

2014F2015F

2016F2017F

Consumption

Production

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About IndexBox "IndexBox" is a leading company in the sphere of marketing research and business

consulting. We carry out marketing research studies, prepare business plans, build business

models and consult on questions about marketing and sales.

Our clients are big Russian and foreign companies:

Marketing research

Our specialization - the study of consumer and industrial markets, segments of B2C and

B2B. Among the methods used: desk research, consumer surveys, expert surveys,

competitive analysis, sales audit, a wide range of qualitative market research products and

services. Our competitive advantage is the formation of special research techniques to the

tasks of each project. System planning and operational monitoring of the industry, created a

company that allows professionals to operate in IndexBox their work relevant and accurate

information.

Business planning

We are professionally engaged in developing business plans, feasibility studies, investment

memoranda, conduct financial analysis of enterprises and prepare analysis for transactions

M & A. Business plans developed by IndexBox, contain a complete financial model for the

further implementation of the project, all calculations are based on marketing information,

which is permanently collected and analyzed for over 7 years. Documents comply with the

standards of Russian and foreign banks, the projects have market feasibility and realistic

projections, and we provide assistance in finding an investor and financing, legal support.

Consulting

We develop strategic development for brands, products, separate business units and

industry. Generally, programs include product, pricing, marketing and communication

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strategy. Projects in the field of strategic marketing are relevant to large enterprises,

financial and investment companies that are planning to expand its interests as well as

small companies that are thinking about business development.