russia: ice cream market

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Russia: Ice Cream

Market Analysis and Forecast to 2017

January 2013

Marketing Research

http://www.russianmarketreport.com/

from 20 IndexBox Marketing © 2012 www.indexbox.ru

Market Research Russia: Ice cream Market. January 2013 (Demo-version)

Brief Overview

The report on the Russian cognac market contains:

Analysis and forecast of market dynamics;

Structure of consumption by region;

Analysis of domestic production, market shares of the main market players;

Analysis of exports and imports;

Analysis of factors, influencing the development of the market;

Analysis of raw materials’ base;

Analysis of sales and consumer preferences;

Assessment and forecast of market development;

Financial and economic profiles of the leading companies in the industry.

Methodology:

Expert interviews with top managers of the largest players on the market;

Analysis of information, received from the main market participants;

An analysis of statistical information:

o Federal Service of State Statistics (Rosstat);

o The Federal Customs Service (FTS);

o The Ministry of Economic Development;

o The Federal Tax Service;

o Industry associations.

The report will allow you to:

1. Identify key indicators of the market, build your own business forecasts, based on

market data;

2. Evaluate the growth potential and threats in the market.

Key figures presented in the report on the Russian ice cream market:

Volumes of production, exports and imports;

Indicators of market development;

Consumption indicators.

The report contains 71 pages, 14 tables, 44 figures.



The report contains the consensus market forecast based on the average value of the

forecasts of market participants. As market experts are considered: manufacturers,

importers, wholesale distributors, high-volume consumers, professional associations and

unions, and trade publications. The experts, participating in the survey, are provided with

special conditions on the purchase of the reports.




Why People Choose Us

• We have been professionals in marketing research for over 9 years, and have

completed over 1000 industry studies which are updated on a regular basis.

• We collect data via expert interviews with market participants. Industry experts

verify all secondary information used in the report.

• We have an extensive database of economic information in almost every sector of

the economy. Cross-analysis of related industries enables our clients to get a

complete picture of the market of interest.

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Research Design

The purpose of the study is to analyze the state of the Russian ice cream market and build a

forecast of the industry in the medium term.

Geography of the research: Russia

Methodology

1. Analysis of secondary market data:

Secondary data refers to data from the Internet (industry portals, competitors’ sites,

shopping sites, articles and reviews, reference materials), specialized publications, state and

private media companies, marketing agencies, commercial databases, “IndexBox

Marketing” own research.

2. Analysis of Materials from Market Participants (price lists, brochures, etc.):

Data collection from market participants is needed to analyze the specifics of the market

and the parties involved in it, their pricing and assortment policy. Data on market

participants is gathered during the analysis of secondary information, and also by sending

requests for price lists and other presentation materials.

3. Expert Interviews with Market Participants

The analysis of secondary information is completed by expert interviews with

representatives of market participant companies – manufacturers and trading companies.

Our approach to the estimation

The consensus market forecast is the average value of the forecasts of market participants

(experts).

Experts

As market experts are considered: manufacturers, importers, wholesale distributors, high-

volume consumers, professional associations and unions, and trade publications. Expert

opinions are collected during telephone interviews conducted by IndexBox on a regular

basis (the standard is every six months, but can be more often, based on a special request

or under conditions of high volatility in the market). IndexBox has created an extensive

database of experts within key industries. The experts, participating in the survey, are

provided with special conditions on the purchase of the reports.




Accuracy of forecasts

The accuracy of forecasts is verified by experts in the given industry, based on the historical

period (3 years). In accordance with this accuracy, each expert weighs out the forecasts to

create the overall average forecast

Indicators

1. Consumption: Consumption is the main index estimated by our experts and features

the dynamics of consumption in real terms in the short to medium term. Experts give

an estimate of the potential volume of consumption in accordance with their

expectations and production plans (for manufacturers).

2. Internal production: It is based on the projected volume of consumption and production

capacity in any given industry, assessing, of course, and factoring in the dynamics of

domestic production.

3. Imports and Exports: Takes into account the retrospective dynamics of export-import

operations, strengths and weaknesses of the domestic production, changes in

legislation, the macroeconomic situation in the countries of the supplier (beneficiary) of

a product, an assessment of the dynamics of imports and exports.




Table of Contents About IndexBox

1. Executive summary

2. Research design

3. Classification of ice cream

4. Characteristics of raw materials

4.1. Milk

5. Technology of production of ice cream

6. Characteristics of the Russian ice cream market in 2007 - 2011. Forecast for

2012 - 2017

6.1. Volume and dynamics of the Russian ice cream market in 2007 - 2011. Forecast for

2012 - 2017

6.2. Structure of the ice cream market in Russia: production, exports, imports,

consumption

7. Characteristics of the domestic ice cream production in 2007 - 2011

7.1. Volume and dynamics of the ice cream production in Russia in 2007 - September

2012

7.2. Structure of the ice cream production by region

7.3. The main manufacturers of ice cream and their corresponding market shares

7.3.1. "Inmarko"

7.3.2. "Talosto"

7.3.3. "Iceberry"

7.3.4. "Russian Cold"

7.3.5. "Nestle Russia"

7.4. Investment projects in the industry

8. Characteristics of the prices of ice cream

8.1. Price dynamics of ice cream in 2007 - September 2012.

8.2. Comparison of manufacturers’ prices by Federal Districts of Russia

8.3. Dynamics of the wholesale prices of ice cream in 2005 - September 2012

8.4. Dynamics of the retail prices of ice cream in 2009 - September 2012

9. Characteristics of the imports of ice cream to the Russian market

9.1. Volume and dynamics of the imports of ice cream

9.2. Manufacturing countries, leading suppliers of ice cream on the territory of Russia

9.3. Foreign companies, manufacturers of the ice cream, imported to the Russian

Federation

9.4. Russian companies, recipients of the imports of ice cream

9.5. Structure of the imports of ice cream by recipient regions

10. Characteristics of the Russian exports of ice cream

10.1. Volume and dynamics of the exports of ice cream

10.2. Recipient countries of Russian exports of ice cream

10.3. Manufacturing companies that supply ice cream for exports

10.4. Recipient regions of Russian exports of ice cream




11. Distribution of ice cream on the Russian market

11.1. Sales structure of the market by sales channels

11.2. Sales structure by retail format

11.3. Sales structure by region

11.4. Sales structure by price segment

11.5. Value chain formation by sales channels

11.6. Analysis of ice cream sales by assortment

11.7. Analysis of ice cream sales by season (spring, summer, autumn, winter)

11.8. Analysis of programs to promote ice cream

12. Factors, influencing the development of the ice cream market in Russia

12.1. Welfare of the population

13. Characteristics of the consumption of ice cream in Russia

13.1. Dynamics and amount of ice cream consumption in 2007 - 2012. Forecast for

2012 - 2017

13.2. Volume and structure of ice cream consumption by Federal Districts in 2007 -

2012

13.3. Balance between production and consumption of ice cream in 2007 - 2012

14. Forecast for the development of the ice cream market in Russia in 2012 - 2017

14.1. Assessment of the potential supply of ice cream in 2012 – 2017

Appendix 1. Financial and economic indicators of the industry

• Revenue (net) from sales of products in 2006 - 2010, in billions of RUR

• Selling and administrative expenses in 2006 - 2010, in billions of RUR

• Cost of products in 2006 - 2010, in billions of RUR

• Gross profit on product sales in 2006 - 2010, in billions of RUR

• Investments in the sector in 2006 - 2010, in billions of RUR

• Average number of workers employed in the sector in 2006 - 2010

Appendix 2. Profiles of the leading manufacturers in the industry

The following data (or analysis of the data) is presented for each of the

companies:

• Contact details

• Registration data

• Management

• Subsidiaries

• Major shareholders

• Balance sheets

• Profit and loss accounts

• Key financial performance indicators




List of Tables

Table 1. Volume and dynamics of the ice cream market in Russia in 2007 - 2011 and

forecast until 2017, in thousands of tons

Table 2. Ice cream production in 2006 - September 2012, in tons

Table 3. Ice cream production in 2007 - September 2012, In RUR

Table 4. Ice cream production by region in 2007 - 2012, in tons

Table 5. Average prices of ice cream in Russia in January 2007 - September 2012

Table 6. Comparison of average prices of ice cream by Federal Districts in September 2011

- 2012

Table 7. Retail prices of ice cream in 2009 - September 2012

Table 8. Ice cream sales by regions in 2007 - 2011, in tons

Table 9. Segmentation of “impulse” sales of ice cream, depending on the price tag in 2011

Table 10. Segmentation of “home” sales of ice cream, depending on the price tag in 2011

Table 11. Value chain formation of ice cream

Table 12. Ice cream consumption by Federal Districts in 2007 - 2011, in thousands of tons

Table 13. Balance between supply and demand on the ice cream market in Russia in 2007 -

2011

Table 14. Forecast for the development of the ice cream market in 2007 - 2017, in

thousands of tons




List of Figures

Fig. 1. Volume of supply on the ice cream market in Russia in 2007 - 2011 years and

forecast for 2012 - 2017, in thousands of tons

Fig. 2. Dynamics and structure of the ice cream market in 2007 - 2011 years and forecast

for 2012 - 2017, in thousands of tons

Fig. 3. Structure of the ice cream market by origin in 2011

Fig. 4. Dynamics of the production of ice cream in Russia in 2007 - 2012, in thousands of

tons

Fig. 5. Ice cream production in 2011 - September 2012, in thousands of tons

Fig. 6. Ice cream production in January 2009 - September 2012, in %, to the corresponding

period of the previous year

Fig. 7. Ice cream production in 2006 - 2011, in thousands of tons

Fig. 8. Ice cream production in 2011 - September 2012, in millions of RUR

Fig. 9. Ice cream production in value terms in January 2009 - September 2012, in %, to the

corresponding period of the previous year

Fig. 10. Ice cream production in 2007 - 2011, in millions of RUR

Fig. 11. Structure of ice cream production by Federal Districts in January - September 2012

Fig. 12. Structure of ice cream production by Federal Districts in 2007 – 2012

Fig. 13. Index of the average manufacturers’ prices of ice cream in Russia in January -

December 2011

Fig. 14. Index of the average manufacturers’ prices of ice cream in Russia in January -

September 2012

Fig. 15. Dynamics of the average manufacturers’ prices of ice cream in Russia in January

2011 - September 2012, in %, compared to the corresponding period of the previous year

Fig. 16. Comparison of the average manufacturers’ prices of ice cream by Federal Districts

in September 2012

Fig. 17. Index of the retail prices of ice cream in Russia in January - December 2011

Fig. 18. Index of the retail prices of ice cream in Russia in January - September 2012

Fig. 19. Dynamics of the retail prices of ice cream in Russia in January 2011 - September

2012, in %, to the corresponding period of the previous year

Fig. 20. Dynamics of the imports of ice cream in Russia in January - December 2011, in tons

Fig. 21. Dynamics of the imports of ice cream in Russia in January - December 2011, in

millions of RUR

Fig. 22. Dynamics of the imports of ice cream in Russia in January - September 2012, in

tons

Fig. 23. Dynamics of the imports of ice cream in Russia in January - September 2012, in

thousands of USD

Fig. 24. Dynamics of the imports of ice cream in Russia in January - December 2011, in tons

Fig. 25. Dynamics of the Russian exports of ice cream in January - December 2011, in

thousands of USD

Fig. 26. Dynamics of the Russian exports of ice cream in January - September 2012, in tons

Fig. 27. Dynamics of the Russian exports of ice cream in January - September 2012, in

thousands of USD




Fig. 28. Structure of ice cream sales by region in 2011

Fig. 29. Structure of ice cream sales by region in 2007 - 2011

Fig. 30. Structure of "impulse" sales of ice cream in bulk in 2011, in thousands of tons

Fig. 31. Structure of "home" sales of ice cream in bulk in 2011, in thousands of tons

Fig. 32. Structure of ice cream sales in physical terms in 2011, in thousands of tons

Fig. 33. Structure of "impulse" sales of ice cream in value terms in 2011, in thousands of

RUR

Fig. 34. Structure of "home" sales of ice cream in value terms in 2011, in thousands of RUR

Fig. 35. Structure of ice cream sales in value terms in 2011, in thousands of RUR

Fig. 36. Structure of sales of ice cream by assortment in September 2012

Fig. 37. Dynamics of seasonal ice cream sales in 2011 - September 2012, in thousands of

tons

Fig. 38. Dynamics of consumption of ice cream in Russia in 2007 - 2017, in thousands of

tons

Fig. 39. Dynamics of "impulse" ice cream consumption in Russia in 2007 - 2017, in billions

of RUR

Fig. 40. Dynamics of "home" ice cream consumption in Russia in 2007 - 2017, in billions of

RUR

Fig. 41. Dynamics of ice cream consumption in Russia in 2007 - 2017, in billions of RUR

Fig. 42. Structure of ice cream consumption by Federal Regions in 2011

Fig. 43. Structure of ice cream consumption by Federal Districts in 2007 - 2011

Fig. 44. Forecast for supply and demand of ice cream in 2007 - 2017




Executive Summary

…

The volume of supply on the Russian ice cream market in 2012 was almost … tons, which is

…% higher than the the same figure for 2011. It should be noted that the volume of

imported products on the ice cream market was …%.

The volume of production of ice cream in 2012 was … tons, which is …% higher than the

volume of production in 2011.

The largest share (…%) of all ice cream manufactured in the Russian Federation in 2012

belongs to the … Federal District.

In 2012, the import volume of ice cream in Russia amounted to … tons in physical terms

and to … thousand USD in value terms.

…

Key figures and

conclusions

about the market




6. Characteristics of the Russian ice

cream market

...

6.1. Volume and dynamics of the Russian ice cream market in

2007 - 2012. Forecast for 2012 – 2017

The volume of supply on the Russian ice cream market in 2012 was almost … tons, which is

…% higher than the the same figure for 2011. It should be noted that the volume of

imported products on the ice cream market was …% of the total market.

Source: Data (“Rosstat”, “FTS”), Analysis (“IndexBox”)

Fig. 1. Volume of the supply of ice cream in 2008 - 2012 and forecast for

2013 - 2017, in thousands of tons and percentage




6.2. Structure of the ice cream market in Russia: production,

exports, imports, consumption

The volume of imports of ice cream in 2012 was about … tons, which was …% of the total

market volume. A more detailed analysis of the imports and exports is presented below.

Table 1. Volume and dynamics of the ice cream market in Russia in 2008 -

2012 and forecast until 2017, in tons

2009 2010 2011F 2012 2013F 2014F 2015F 2016F 2017F

Volume of

production In units

… … … … … … … … …

In %, to the

previous year

…% …% …% …% …% …% …% …%

Volume of exports

In units … … … … … … … … …

In %, to the

previous

year

…% …% …% …% …% …% …% …%

Volume of imports

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Volume of total supply

In units … … … … … … … … …

In %, to

the previous

year

…% …% …% …% …% …% …% …%

Source: Data (“Rosstat”, “FTS”, Expert opinion), Analysis (“IndexBox”)




7. Characteristics of the domestic

production of ice cream in Russia in

2007 - 2012

…

7.1 Volume and dynamics of ice cream production in 2007 -

2012

In 2011, the volume of production was higher than for the analogical period of the previous

year.

Source: Data (“Rosstat”), Analysis (“IndexBox”)

Fig. 6 Ice cream production in 2007 - 2011, in thousands of tons

Characteristics of domestic production

- Volume and dynamics by type of

product

- Production capacities

- Structure of production

- Main producers and their market shares




7.3 The main manufacturers of ice cream and their

corresponding market shares

Table 4. Manufacturers of ice cream and their corresponding market shares in

2011

Manufacturer Region

Production

of ice

cream, in

tons

Market

share

… … … …

… … … …

… … … …

… … … …

… … … …

… … … …

OTHERS … …

TOTAL … …

Source: Data (Company data), Analysis (“IndexBox”)

…




9. Characteristics of the imports of ice

cream into the Russian market 9.1. Volume and dynamics of the imports of ice cream

…

The volume of imports of ice cream in 2011 was … tons. The largest amount of ice cream

was imported in …, when were imported … tons.

Table 8. Volume and dynamics of the imports of ice cream in 2012, in

thousands of tons of 100% alcohol

Month Quantity, in thousands of tons In %, to the previous month

January …

February … …%

March … …%

April … …%

May … …%

June … …%

July … …%

August … …%

September … …%

October … …%

November … …%

December … …%

Total …

Source: Data (“FTS”), Analysis (“IndexBox”)




Source: Data (“FTS”), Analysis (“IndexBox”)

Fig. 30. Dynamics of the imports of ice cream in Russia in 2012, in thousands of

tons of 100% alcohol and in %

…




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russia: ice cream market

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