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RUSSIA B2C E-COMMERCE MARKET 2018 PUBLICATION DATE: AUGUST 2018
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS
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Russia B2C E-Commerce Market 2018
Report
B2C E-Commerce
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Russia
English
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QUESTIONS
ANSWERED
IN THIS REPORT
What were the B2C E-Commerce sales dynamics in Russia in 2017 and what is the forecast for
2018?
What are the newest regulatory trends affecting the development of E-Commerce in Russia in
2018?
How many Russian consumers are involved in mobile and cross-border online shopping?
Which payment methods are preferred by Russia’s online shoppers?
What are the top 20 online shops in Russia by 2017 sales?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
RUSSIA B2C E-COMMERCE MARKET 2018
ONLINE GROCERY TO DRIVE THE GROWTH OF B2C E-COMMERCE
IN RUSSIA THROUGH 2022
Retail E-Commerce sales in Russia have been rising at a compound annual growth
rate of above 20% for the past seven years, the yStats.com report shows. Although this
growth rate is expected to decline by several percentage points in the period from 2018
to 2022, it is nevertheless projected to be in the double-digits. The room for further
expansion remains as only a small percentage of Russia’s retail sales are online as of
2018, compared to more than 10% worldwide.
The largest product category of Russian E-Commerce sales is electronics and
appliances, followed by clothing and footwear, according to the online retail statistics
cited in the yStats.com report. However, over the forecast period through 2022, retail E-
Commerce sales of food and groceries are projected to outpace the rest of the market.
The competition in this market segment is already intensifying, as the leading food
retailers launch online supermarkets and the top online pure plays venture into the
grocery segment.
Cross-border E-Commerce is the top trend in Russia’s online retail market. The
share of retail E-Commerce sales contributed by online imports more than doubled from
2011, reaching above one-third in 2017, according to E-Commerce market data contained
in the yStats.com report. The vast majority of international online orders are placed on
Chinese websites, with Alibaba’s AliExpress.ru generating four times more website traffic
than Russia’s largest domestic online retailer Wildberries.ru. The price-sensitive online
shoppers in Russia chose digital stores which offer lower prices compared to others, and
make more than 50% of their online purchases with product discounts and special offers.
RUSSIA B2C E-COMMERCE MARKET 2018
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MANAGEMENT SUMMARY
OVERVIEW & INTERNATIONAL COMPARISONS
B2C E-Commerce Market Overview and International Comparisons, July 2018
Internet Penetration in Russia, in % of Individuals, Compared to Selected Countries in Europe, 2017
Online Shopper Penetration in Russia, in % of Individuals, Compared to Selected Countries in Europe, 2017
TRENDS
B2C E-Commerce Regulatory Trends, July 2018
B2C E-Commerce Sales, in RUB billion, and Breakdown by Domestic Sales and Cross-Border Imports, in %, 2011 –
2017
Cross-Border B2C E-Commerce Imports, in RUB billion, 2013 – 2018f
Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2017
Breakdown of Cross-Border Online Purchases by Value in EUR, in %, 2016 & 2017
Share of Online Shoppers in Russia Who Purchased from Russian Online Stores from Own City and Another City,
from Chinese Online Stores and from English Language Online Stores, in %, 2013 - 2017
Product Categories Purchased Online, by Purchased from Russian, Chinese and International Online Stores, in % of
Online Shoppers, 2016 & 2017
Breakdown of Cross-Border E-Commerce Imports by Product Categories, in %, 2017
Top 4 Reasons for Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, H1 2017
Usage of Mobile Devices to Access the Internet, in % of Internet Users by Gender, Area and Total, 2017
Mobile Shopper Penetration, in % of Online Shoppers, 2017
Breakdown Mobile Purchase by Purchase Made Through App and Browser, in % of Mobile Shoppers, in %, 2017
SALES & SHARES
B2C E-Commerce Sales, in RUB billion, and Year-on-Year Change, in %, by Segment, 2016 & 2017
B2C E-Commerce Sales, in RUB billion, by Three Comparative Estimates, 2014 – 2018f
B2C E-Commerce Sales CAGR, in %, 2010 – 2017 & 2018 – 2022f
B2C E-Commerce Share of Total Retail Sales, in %, 2017
B2C E-Commerce Share of Total Retail Sales, in %, 2018e & 2022f
Breakdown of B2C E-Commerce Sales by Regions, in %, H1 2017
USERS & SHOPPERS
Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 – 2017
Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 - 2017
Online Shopper Penetration, in % of Population, 2014 - 2017
Online Shopper Penetration, in % of Internet Users, April 2018
Breakdown of Online Shoppers by Age Group, in %, 2017
Number of Online Shoppers, in thousands, and Online Shopper Penetration, in % of Population in the Respective
Group, 2016 & 2017
Online Shopper Penetration by Age Group, by Gender and Location Type, in % of Internet Users in the Respective
Group, 2017
Internet User Penetration, in % of Population, and Online Shopper Penetration, in % of Population and in % of
Internet Users, by Federal Districts, 2016 & 2017
Reasons for Not Buying Online, in % of Individuals Who Do Not Shop Online, 2016 & 2017
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RUSSIA B2C E-COMMERCE MARKET 2018
TABLE OF CONTENTS (1 OF 2)
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PRODUCTS
Breakdown of Domestic B2C E-Commerce Sales by Product Categories, in %, 2017
Product Categories Purchased Online, in % of Online Shoppers, 2016 & 2017
B2C E-Commerce Sales of Household Appliances and Electronics, in RUB billion, and Penetration, in % of Total Retail
Sales of Household Appliances and Electronics, 2013-2018f
Breakdown of B2C E-Commerce Sales of “Household Appliances and Electronics” by Sub-Categories, in %, 2017
Online Travel Sales, in RUB billion, and Year-on-Year Change, in %, 2010-2018f
Breakdown of Online Travel Sales by Sub-Category, in %, 2016 & 2017
PAYMENT
Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender, Location Type and Total, 2017
Breakdown of Last Online Purchase from a Russian Online Store by Payment Method, in %, 2016 & 2017
DELIVERY
Breakdown of E-Commerce and Direct Selling Orders, by Shipping Methods, in %, 2017
Share of Online Purchases of Goods Delivered by Russian Post, in %, 2014 - 2017
Breakdown of Delivery Methods Used When Buying from Russian Online Stores, in % of Online Shoppers, by Location
Type, October 2017
PLAYERS
B2C E-Commerce Player Overview, July 2018
Top Criteria When Choosing an Online Store, in % of Online Shoppers, 2016 & 2017
Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands,
Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2017
Top 10 Online Shops by Number of Monthly Visitors, in millions, 6 Months to September 2017
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RUSSIA B2C E-COMMERCE MARKET 2018
TABLE OF CONTENTS (2 OF 2)
GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research
The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
Cross referencing of data is conducted in order to ensure
validity and reliability.
The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR RUSSIA B2C E-COMMERCE MARKET 2018
Report Coverage
This report covers the B2C E-Commerce market in Russia. A
broad definition of retail E-Commerce used by some original sources cited
in this report might include both B2C and C2C E-Commerce.
The report contains relevant information about international
comparisons, market trends, B2C E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Report Structure
The report starts with an overview of the B2C E-Commerce
market and international comparisons, where the relevant country is
compared to other countries in the region in terms of criteria relevant to
E-Commerce.
Next, the “Trends” section includes an overview of market
trends, such as M-Commerce.
The section “Sales & Shares” covers the development of retail
B2C E-Commerce sales and E-Commerce’s share of total retail sales.
In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included.
Afterwards, the section “Products” shows the leading product
categories purchased online.
The next section, “Payment”, covers the payment methods most
used by online shoppers and highlights the leading payment service
providers.
Furthermore, the “Delivery” section covers information related to
delivery in B2C E-Commerce, such as preferred delivery methods.
Finally, the “Players” section includes information about the
leading B2C E-Commerce companies, including a ranking of top online
shops by sales.
RUSSIA B2C E-COMMERCE MARKET 2018
7
Online Retail in Emerging Markets 2018
Global B2C E-Commerce Market 2018
BRIC B2C E-Commerce Markets 2017
Europe B2C E-Commerce Market 2017
Europe Online Payment Methods: Full Year 2017
Germany B2C E-Commerce Sales Forecasts: 2017 to 2021
UK B2C E-Commerce Sales Forecasts: 2017 to 2021
Top 5 B2C E-Commerce Country Sales Forecasts: 2017 to 2021
August 2018
July 2018
September 2017
July 2017
June 2018
November 2017
November 2017
December 2017
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Asia-Pacific B2C E-Commerce Market 2018
Southeast Asia B2C E-Commerce Market 2018
India B2C E-Commerce Market 2018
China B2C E-Commerce Market 2018
South Korea B2C E-Commerce Market 2018
Africa B2C E-Commerce Market 2018
MENA B2C E-Commerce Market 2018
GCC B2C E-Commerce Market 2018
Middle East B2C E-Commerce Market 2018
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