russell ietc 2013
TRANSCRIPT
INDUSTRIALENERGY:
CounselingtheMarriageBetweenEnergyUsersandEfficiencyPrograms
ChristopherRussell,PrincipalEnergy PathFINDER .com (443)636-7746
AboutChristopherRussell,C.E.M.,C.R.M.n Independentconsul?ngsince2006
Principal,EnergyPathfinder
n Visi?ngFellow,AmericanCouncilforanEnergyEfficientEconomy,2012+
n EnergyManager,HowardCounty,MD,2010-2012
n DirectorofIndustrialPrograms,AlliancetoSaveEnergy,1999-2006
n Comm.&Indus.ProgramManager,AmericanGasAssocia?on,1995-1999
n MBA,M.A.,UniversityofMD;B.A.,McGillUniversity
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AboutChristopherRussell
ENERGYPROGRAMS
INDUSTRIALFACILITIES
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IndustrialEEPrograms,2000-2011
• Lotsofenergyassessments,rebates,andinvestmentincen?ves.
• Lotsofpoten?alle\onthetable.
Thegroomhascourtedthebride….
4©2013Energy PathFINDER.com
Tradi?onalProgramContent:AReview
• Technicalassistance• Hardware&equipmentupgrades• Prescrip?veandcustomincen?ves• Implementa?onrates~20-30%Whydoesthebrideignorethegroom?
5©2013Energy PathFINDER.com
AReluctanceto,um,Consumate…
• Shedoesn’tknowwhatshe’smissing?True,toanextent.
• Varia?onsinwillingness,mo?va?on,pace.Thebridehasotherpriori5estoconsider.
• Groomuses?redoldlines.One-size-fits-allprogramofferings….Doesn’tsuithermoodrightnow.
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ACEEESurvey,2012
• 30stakeholders:– 20endusers(10SMEunder$10B,10large$10B+)– 10facilitators
• Publishedreport:UnderstandingIndustrialInvestmentDecision-MakinghFp://www.aceee.org/research-report/ie124
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MarketSegmenta?on:IndustrySen?mentsToward
AssistancePrograms
• Smallsample(N=30)• POSITIVEPROPONENTS(2of30).
Assistancepaysfortheirjob.• MOTIVATEDOPPORTUNITISTS(10of30)
Priori?zeenergyimprovementsONLYifincen?vesavailable• CASUALOPPORTUNISTS(8of10)
Investasnormal,pickupincen?vesifavailable• DISMISSIVES(8of10)
Hos?letoprogramassistance:?me,effort,appearances…
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LimitstoProgress
• Lackofmutualunderstanding(Facili?esvs.Corporate)– Confirma?onbias– Inappropriateanalogies– Championbias
• Managementturnover• Iner?areflectstradi?on,turf• FailuretoconnectEEoutcomeswithcareerinterests
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PrioriResforEnergyProgramAdministrators
• Screenfacili?esforrecep?venessMoney,authority,need
• Quan?fica?onofriskandreturnsForaccep5ngandrejec5ngproposalsMONETIZEENERGYIMPROVEMENTSSeePDFON(www.energypathfinder.com)
10©2013Energy PathFINDER.com
Cri?calSuccessFactors
• Leadership-inspiredvisionacrossdepartmentboundaries• Energymanagementprogramofinternaldesignandmaking• Championtopersuadeandinfluenceonadailybasis• Teamstaffing• Proac?ve,efficiency-mindedworkculture
Thebride’sdowryincludessuppor<vebridesmaids
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HoneymoonFirst?
• Recognize:ENERGYMGMT=CHANGEMANAGEMENT• Sponsorenergymanagerpilotplacements*• Speaktocorebusinessagendas
Rateandmagnitudeofwealthcreated.• Goodforthecompany?Yeah,but...
What’sgoodforthefacilitymanager’scareer?FromcostcentertoprofitcenterFromcostssavingstoboos5ngreturnoninvestedcapitalENERGYMGMT=RISKMGMT=FUTUREPROOFING
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*Publishedreport:OnsiteEnergyManagerPilotProgramshFp://aceee.org/research-report/ie132
YOU-TUBE:search“EnergyPathfinderInvestmentCalculator”TheIndustrialEnergyHarvest
NorthAmericanEnergyAuditProgramBestPrac?cesEnergy PathFINDER .com ChristopherRussell
@ENERGYpathfndr
Feb2008 June2010
THANKYOU!