Russell Athletic @ Aggie Fest

(Aggie Fest Celebration)

Russell Athletic Intern : Nigel Hammett

Russell Athletic @ Aggie Fest Week

Russell Athletic , NCAT Athletic Department , Student Government , and the Aggie Fest Event staff joined forces to host a series of events during Aggie Fest week.

But all “Aggie Fest” events were canceled due to on campus events.

So , Russell Athletic became the main event of Aggie Fest

Russell Athletic did a “Aggie Fest” Raffle for a Jersey Giveaway.

- April 13th 4:00 pm – 6:00 pm

Russell Athletic for “U-Time” in the student union.

- April 14th 1:00 pm – 3:30 pm

Lastly, Russell Athletic Hosted the first “Survey Challenge”.

- April 15th 3:00 pm – 7:00 pm

Russell Athletic Raffle for Jersey Event Quick Recap

• Outside the Café April 13th 4:00 pm – 6:00 pm

• Fully engaged in student traffic and had a large number of participants

• Advertised our official Aggie Fest apparel , and showcased winners

• Had different organizations and campaign teams involved to draw crowd

Results

• Large crowd ( over 400 at least )

• Gained instant followers on interaction ( Gained 80 followers )

• Gave out jerseys to winners & intertwined our raffle with organizations

Positives

• Great start to “Aggie fest” , Huge Crowd , & People loved our material

Room for Improvement • Use a more concrete location • Ensure safety , with such a big event

Russell Athletic @ “U – Time” ( Student Union )Quick Recap• In Student Union April 14th 1:00 pm – 3:30 pm • At this point , “Aggie Fest” was canceled . So we were the main

event• Used a great system for raffle to prevent a chaotic crowd• Results • Students came to the Union solely for Russell ( over 300 people )• Awards students from previous events , and hosted new raffle• Gained 80 new Twitter Followers • Conducted great event and had ZERO safety issue using excellent

raffle systemPositives• Great turn out , all students who came out are solid supporters• People stayed event though “Aggie Fest” was canceled Room for Improvement • N/A• Possibly have more gear• Overall , best event I have ever ran ( safety and production )

Russell Athletic “Survey Challenge”

• Quick Recap

• Twitter event on April 14th 3 pm to 5 pm

• Event was celebrated on campus on April 14th 6:00 pm to 7:00 pm

• The challenge involved doing the survey for Aggie Fest Gear

• Results

• Projected over 170 Surveys completed

• Astronomical Twitter numbers , 130 new Followers , 100 Mentions , 40k Twitter Mentions

• Took pictures with winners and had a “Russell Meet & Greet”

• Positives

• Did 170 Surveys in One Day !!

• Had Crazy Twitter Interaction

Room for Improvement

• The people who did not win , were very upset and had negative comments.

• Try to ensure that the exact number of inventory matches up with rewards for challenges

Social Media

APR( UP TO APRIL 15H) 2016 SUMMARYTweets81Tweet impressions52.9KProfile visits13.3KMentions145New followers287

In one week !!!MAR 2016 SUMMARYTweets28Tweet impressions22.9KProfile visits1,564Mentions6New followers23

FEB 2016 SUMMARYTweets45Tweet impressions22.6KProfile visits1,614Mentions2New followers23

Social Media ( Continued )

Russell @ Aggie Fest Reflection• Russell was a huge force & only force for Aggie

Fest.• Russell Raffle events were extremely successful

and it was great for campus bonding and increasing brand awareness for Russell.

• Russell at U – Time showed the dedication of the students to receive there gear

• The “Survey Challenge” was my most successful event numbers wise.

Concerns• Russell Athletic should have landed a deal with

SGA for purchase but it didn’t happen due to a lack of planning.

• The “Survey Challenge” was absolutely great , but it caught a lot of backlash on twitter for those who did not win.