russ moore online marketing case study
DESCRIPTION
Nick Bond, CEO for Russ Moore Transmission, presents an online marketing case study of how they effectively used technology to market geothermal systems.TRANSCRIPT
Nick BondCEO
Russ MooreTransmission
Specialist
In BusinessSince 1955
Data: May/June/July 2011
Call/Lead Tracking
Yellow Pages - Average 5/day (calls)
Website Calls – Average 6/day (calls or contact)
Website Unique/New Daily Traffic = Avg. 23
Website calls are averaged from unique users that exit from the website on the contact us page