rural & urban insight series ppt
DESCRIPTION
It is a toolkit for companies, academicians, management and students which can help them understand the distinct rural and urban characteristics of India at various levels include block & town & decoding the geographical heterogeneity of India.TRANSCRIPT
Rural and Urban Insight Series 2013A strategic toolkit to decipher Indian geographies
WHY?- Decipher the geographical
heterogeneity of India- Compare and contrast
rural from urban areas - Rate and rank the
territories to enable information based decision making
F
For whom?
Corporate Sector
NGOs
International Organizations
Government
Academia
What?A web based query enabled
database providing in-depth knowledge about the rural and urban landscape of India at granular level.
About the Product
A web based query enabled database providing granular information regarding market, economic, demographic and social aspects of various geographic and administrative territories of India
Enables comparison and contrast of rural vs urban at different levels
Features
The all-powerful database comes in a web application format with inbuilt reports at each geographical level enabling quick understanding of important aspects for any district, block or town at one click.
States • 35
Districts
• 640
Blocks • 5986
Towns• 7838
What all the Series provide?
A rounded view of each geography by covering external & internal factors
Draw comparison and contrast between rural and urban regions from broad to narrow level
Analyze the targeted area on basis of demography, social and facilities
Indices to indicate relative importance of an area against others
Strengths and weaknesses of selected geographies and their market potential
Advantages and Purposes Solved
For Corporate sector
Planning & setting targets Planning entry strategy for new markets Localizing the marketing efforts by
looking at different kind of demographic, income & social parameters
Sales benchmarking Planning the distribution networks Designing media and communication
plans at micro level
NGOs
Target poor districts, backward rural areas
Targeting socially deprived areas
International Organizations
Understand the geographic socio-economic structure of India
Target the under-developed areas requiring funds
Facilitate quick research across multi-functional departments
Facilitate in-depth territory-specific research
Work as effective development analysis toolkit
Drawing localized policies
Taking strategic decisions
Government
Policy support Track under-developed
regions for fund allocation Development analysis
toolkit Provide inputs to regional
policy planning process Decentralized planning Track inclusion and access
across regions Assess rate of human
development
Academic
Enables knowledge based learning for students
Help in solving marketing case studies for MBA students
Social science students – learn about development aspects at granular level
Help professors to incorporate facts in their lectures
Help professors in their consulting activities
Products and Services Penetration Trends of consumption rates and ownership of a range
of consumer goods and services across the rural and urban markets of 35 states of India
Industry Items
Food & Grocery Flour, breakfast & cereals, bakery, dairy, Chocolates/confectionary, salt & sugar, Cooking oils, beverages
Toiletries Toilet soap, hair oil, shampoo, hair cream
Personal Care Toothpaste, toothbrush, comb, etc., powder, snow, cream, lotion and perfume, shaving blades, shaving stick, razor, sanitary napkins
Electronics Electric bulb, tube light, electric fan, air conditioner, refrigerator, water purifier,
Cleaning products Washing soap/soda/powder
Fresheners incense (agarbatti), room freshener
Snapshot of the Web Application
Steps to Subscribe Visit us online
http://www.kapsole.com/research-product/ Read brochure http://
www.kapsole.com/Product%20Brochure.pdf
Request demo http://www.kapsole.com/research-product/ Request quote [email protected]
About Vijya Research & Advisory
Vijya Research & Advisory is a consulting firm based in Noida serving the core objective of facilitating reach out to different segments of the market in most efficient manner. It has thus been working to evolve different knowledge products and services which help in achieving this goal.
The first step in this pursuit is to understand the diverse Indian existence, in terms of, its geographical spreads, demographic structure, consumer characteristics, business & enterprise movement, etc. Our products & services are designed to serve strategic requirements of the companies as well as drawing marketing plans and measuring the outcomes.