rural marketting mini project -fm768(ajay m varghese)
TRANSCRIPT
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GROUP 2 SOFTDRINKS
Ajay M Varghese(FM-768)
Place seen below is outer Bangalore
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Major Products in market are
• COCA COLA • PEPSI• TROPICANA• REAL • REDBULL• Frooti
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• The new fake product for coca cola is a cola known as RC Cola.
• RC cola write up stating a product from USA but its actually an Indian drink
• Its available in 3 flavors which is a imitation of market products like
Coca Cola, Sprite and merinda
and is cheap • The product is manufactured in a
place in Bangalore-Mysore road.
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• This drink is called TZINGA locally known as “Zinga” it’s imitation of REDBULL.
• This drink just cost 20Rs and is a Hit in market .
• It has got serious health issues and was a serious discussions in Local News channels as kids and adult are getting addicted to it.
• Still shop keepers are interested in it as they get 3Rs commission by selling one.
• My personnel experience it taste is so horrible.
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• We could see the way TZINGA is promoted in rural shop
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• Safal is a branded product but the packaging and style is similar to Tropicana and could be called the Indian version of Tropicana.
• It cost 100Rs
• Alpine Aqua is a local brand and has name write-up is similar to Aquafina which dose the trick for the product and is priced at 16Rs pebble is also a local brand in Package Drinking water.
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• I-Chill is a new product in market a premium brand.
• Its available in lemon, grape and cola flavors
• Priced at 20 Rs• Impressive product from
Hyderabad with seal cap and brim covered by plastic cover
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Competition for frootie
Frooties are sold in small pouches and is a instant hit
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