Rural Marketing SummitIn association with

Concept• Create a day long forum which would address various aspects

of Rural Marketing in India

• Experienced professionals in the sphere of rural marketing would be invited to speak and be a part of the panel discussion

• The audience was by invitation only and consisted of senior an middle management marketing professionals either already in or interested in entering the area of rural marketing

• Go Rural India was able to brand themselves as a serious player in the rural marketing sphere

• In addition they were able to interact with potential clients

Agenda

Break Off, Tea and Networking16:00

Arijit Dutta, MD, Indian Grameen Services, BasixPricing Strategies and Finance Schemes for the Rural Market 15:00 : 16:00

Subbaraman Iyer, Chief Operating Officer - Andhra Pradesh, IDEA CellularInnovations in Rural Marketing with examples and case studies14:00 : 15:00

Lunch and Networking 13:15 : 14:00

Sunil V., Chief Executive, Go Rural IndiaCommunication Strategies for Rural India12:45 : 13:15

Q&A12:30 : 12:45

• Venkatram Vasantavada , Sales Director, Pioneer Hi-Bred International –

• Dr.Y.Gangi Reddy, Course Director, Centre for Rural Infrastructure (CRI), NIRD –

• Mr.T.S. Sridhar, Regional General Manager (South India)

• Mr. R P Singh, Sr. President, My Home Cements

Moderator: K V Ramanand Executive Director KPMG

Panel Discussion on Understanding the Rural Consumer Segmentation, Targeting and Positioning in the Rural Market

11:45 : 12:30

Tea Break11:30 : 11:45

• Gunender Kapur, Chief Executive Officer, Reliance Retail

Rural Marketing - An Overview Opportunities and Challenges10:30 : 11:30

-Registration10:00 : 10:30

Key Speakers and Panelists Session NameTime

Print Ad

Participant Companies• ITI ltd• Mahindra Satyam• Mitra Ims• Mtrix labs NIRP• PCS securities• Phi seeds ltd• Pioneer seeds• Reliance Communication• scope HR solutions• SSIM• SSTL• Swastik• TVS motors• Ultratech cement• Videocon industries ltd• Vibha agrotech ltd• Visha seeds• Vodafone

• IPE

• Head, Anchor Electrical

• HDFC securities

• GBL Reality ventures

• Eicher Tractors

• Daga Tea

• Crompton Greaves

• College of Defense Management

• BSNL

• Boosa Biotech

• Badruka Institute of Marketing

• Anchor Electricals

• Afil Energy

• Abn Amro Bank

Mechanics

• The program was exclusively by invitation only

• We first identified relevant organizations and then approached them to nominate 2-3 senior marketing professionals from their organization

• A pre-event ad was also released, responses received were screened and relevant persons invited for the program

• No of Registrations – 103 after which registrations were closed

• The event was followed by a half page post event editorial in ET

• More than 100 professionals attended the program

A few Snapshots

Half Page Post Event Coverage in ET Hyderabad

Prog. Details

• Date: – 12 January

• Venue: – Taj Krishna

• Timing: – 10 AM – 4 PM

• Revenue– 5 lakhs

About the Sponsor• Go Rural India is a specialist firm in the field of Rural

Marketing

• Activities include:

– Van Campaign, Door to Door Campaigns, Theatre Branding and Trials, Campus Activities, Wall Paintings, Folk media, Interactive Games, Festival branding, Market Day activities etc

• Clients: – Airtel, Idea , Pepsi, Hero Honda, Ultra tech, Dupont and many

more

Thank-you!