rural marketing mix strategies

8/3/2019 Rural Marketing Mix Strategies

1/14

##%

$%#%$


2/14

S Y W #

$

#

'$

$&%

!#%'$#

#%

!#$$#


3/14

S Y W #

3/0

$734 %45.8 !,034 $3

3974/:.943

$:22,71,7093

,-:7,,357,8

,709341,-:7,,357,8

&$!41,-:7

,,357,8

#


4/14

S Y W

%#&%

,-:784304190248957423039.425,308413/, 98,844304190

.43899:03984119,-:73/,290/89014:79,7089425,333/,9#0;03:0841&$43#8

7470,709,59,,94341&$43#87470:/343,

0,.416:,9,3/050703.0414;070,78,-:74507,90830

.438:207574/:.98.,90470893907089830,9.,70!07843,.,70,3/44/

574/:.98,-:7,-:73/,9/83/,8,7089:7;0/.20/.30

2,3:1,.9:707,-:78:7;0/.$50.,908;843,84;0720/.308147

970,93,7,3041,20398,3/-4/.43/94381742.42243.4/94.743.5,7,88

,-:7/7;0898.47547,9084.,7085438-9$#39,9;08974:$:3/08

$:89,3,-00;0452039$4.09$:3/088,3435741947,3,94389,790/-

$:72,39014:3/0741,-:73/,9/,3//0;490/9490.,:804190

:5192039419084.09-.,7734:901,70,.9;908390850708410,9

.,700/:.,943,3/490784.40.4342.,.9;908

,-:7,8-0037,30/,8909248997:890/-7,3/33/,-%07,3/%7:89

#054793/,89:/

;07980,784108903.090,-:7-7,3/,88944/14744/3088974:,

,9:7,108903:2-70,3,20147,;,70941574/:.987,331742,7,7094430,-:7,8.438890397,30/,2433/,8945-7,3/898-7,3/8,70-:9439014:3/,9434197:899,9,,-:741107330;07.,:80430,72

%097:890;089,998-7,3/0348,705034203,

,-:73/,9/2,/098-033389,82,5,72,.-:9,8.4393:0/940,73,3/7494,.422,3/389,9:83903/:897%0425,3,8430,43,3545:,73,3/2,30,8,;,,-0,407,3041574/:.98-,80/439097,/943,8.03.041:7;0/,3/9,8809;0789,3/,7/83/0;0453574/:.98,3/574.088089,9200989730396:,934728897480;031:7907,-:7.4393:0942,7:5432,4720894308,43

90,809939074,/1474907894144


5/14

S Y W

,-:7/0391083,9:70-,80/:7;0/.20/.308,898,70,41850.,,94398901789425,394574;/00,9.,70974:$.0391.,%0890/,3/

:942,90/574/:.943411472:,9438-,80/434:797,/943,8.03.0

%070,703:2074:8574/:.9,-:72,3:1,.9:70890,70,7,707,,700,9,70$3,70420,7044/8574/:.98


6/14

S Y W

$#%

%014438,/,7,29,98:22,708902,7093290

!8


7/14

S Y W

!#$


8/14

S Y W

!#$

,-:7,,357,8%00,9;07

!#$9097:890/3,201474:7039701,280,9

,-:7,,357,8,8,394/,395745079088970390384:7-4/8

39073,/01038020.,3829022:30889029070-57490.934:1742

0;07/,310.9438.4:.4/89708809.

9,920031:,3/;7:808,700;070704:722:3988902574;/0890

-089570;0394317429080/0,//80,808,,357,8,92090890/,04/

1472:,943,8,3:2-074107-802,34394-04304190-089

,394/,3984:/:.34394,;022:3424/:,947574507908

,3/,824709,349073,9:7,370/039894-448922:39

O 07;0/17420,74/:7;0/.1472:,O %49,.02.,17003,9:7,,3/8,10

O !4071:.42-3,9434107-8,3/5,39097,.983,-,80412,17:95:5

O #0130/-,-:794574;/097,/943,44/30889-0896:,9O #03147.089022:308890205819/80,80

O %7:890/0,9574;/0741,2,479413/,34:804/8

&8,0

,-:7,,357,8,8,9,3800984:79,890,3/90.4388903.41,29

.,3-09,03/70.94792,3/,8-70,/8570,/3,.,80898907,50:9.

574507908702,389,-0,3/,.9;0339078,;0,,8841,722,1907,;3,,357,838:22078,;0,,8841.4/2,1907,;3

,,357,8

480

90,854431:8


9/14

S Y W

,-:7,,357,88902,7090,/07390,,357,8802039,3/,8,.0;0/98998334;,9;0574/:.941107357.3897,900,8

,;,,-9,3/57424943.,25,383902,7093241,-:708,-0

/8.:88390!8412,70932970850.994,-:7,,357,8

!#&%

,-:7,,357,88900,/07390,,357,8.,9047,3/0348,2,7098,7041507.03938,-:75430070/90.43.05941-7,3/0/,,357,8,3/83.0,83;0890/0,;3574/:.9/0;0452039.3.,89:/08,3/.438:207,,703088%0

574/:.98088039,,0,98:5502039

!,.,3 %01:70,-4;0848900;4:94341905,.,341,-:7,,357,8

,-:7.4393:4:8334;,908905,.,0,3/-7,3/34198.,,357,89,:3.0/,-:7,,357,8178933,935,.,3/9,8901789-7,3/0/,,357,833/,,907,-:7.,204:9998305,.0941,,357,8929,-,..,3,8907-7,3/,2-,88,/479,8470.0;0/7,3/#0,:3.41900,7,,7/1742

;,,-03/110703980

,-:7,,357,88,;,,-03970080894.,9079490300/841/1107039950841504503047,25,.7,25,.7,25,.

":,9

":,94190574/:.9870,:32,9.,-0,89890890/3:2-07419208,3/98

574/:.98,70574.0880/:83;07,/;,3.0/2,.307,3/90.344


10/14

S Y W

!#

!#$#%%057.341,-:7,,357,88;07.425099;0,-:7,,357,8:8080.43//070057.0/8.723,94302470906:,3994079057.0#828#828#8

$&%$

%070,70/1107039/8.4:398147709,078894.089,3/.438:207174292094920,3//:731089;,8850.,411078,70;03

$50.,,4,3.08,70;0394894.0898,082,310,.0;088%,7098


11/14

S Y W

!

,-:7,8,;07/0/897-:9434198574/:.98974:243709,4:9098,3/,0398,4;073/,4/897-:90574/:.989490709,078

897-:94341,0398,3/2,3:1,.9:734.,94388;03-04,-:78/897-:943309470903/8-043/3/,3901443.4:39708,80

897-:9430947

0397,479$4:9207.,:897,,8,

//0,89479$4:917.,,89089:7450

4;073243709,4:9098

503097,9433&7-,3,3/#:7,,70,8

897-:943$97,9008

O 0,07O 408007O 0398O #09,07O 7,3,89470

,33049;,943

,330249;,943147,-:78!&,3/!&$897,90


12/14

S Y W #

!#%

%02,314724157424943,,.9;90841,-:7.,,357,8,70.43.0397,90/94,7/8,/;07983,3/9,830-08,0857424943,,.9;908

/;07983

493.,3,550394:9089,-8390-7,3/8079,0025,8390.344.,57408805,33-030198,3/-:/3-43/89574850.9;0-:078/8,7030.088,7-0.,:80902,08,708924/,-0,3/1:/,3/90.438:207884589.,9430;084,-:7,,357,88,/;07980/43573920/,,80,843900;843

%0.425,3,8,:3.0/94,/84300,.929,-,..,3,3/';0-074%0,/8,;0-003.70,90/-.,337.8843,3/90.425,34:/-08503/3.48094#8.7470357424943,.,25,3980,7%0,/84:/,84-097,38,90/303,%0.425,3,8,:3.0/,30,/9$4348.,59,3413/,3

.7.0990,2

,-:7:808897,94-44897:7,8,08

$45005078803,-:73/,8.438:207574/:.984:/340,732,7093

974:7405,889,0/-574108843,,.9478,9907845885,7941,70.03939,9;0990/897,,/;,3.0/8,0897,33147709,,8.03/,3.02,47,870.7:90/8,08,3/#2,3,078,.748890.4:39744:/0/:.,904;07/897-:943.,3305,7930784190172,-4:990.4250908418,08,3//897-:943974:90,:/4;8:,20/:2 ,-:7,8,/897-:94370,.41,8709,4:9098,.748890.4:397-4:9507.0394190.425,388,08.42017427:7,,70,803.09,8

.70,90/90897,97,33.438:9,3.24/:031;0;073,.:,7,3:,0803,%,2,,,,2,3/,33,/,

:/09:/098/0./0/-13,3.090,2147/1107039897,90.-:83088:39


13/14

S Y W #

&"&$!#!$%&$!

;07574/:.984:/,;0&$!8,90,89842010,9:708.,70:36:0%047,3,94382:89.70,90&$!841907-7,3/8,3/0110.9;0.422:3.,9090

8,2094909,709,:/03.0

%02,7090782:8990280;0834,9-089907574/:.9.,3/4

3/4:9490574/:.98.,3-0:801:949003/:8078

422:3.,9090&$!894909,709,:/03.0974:0110.9;0,841,/;07983&80-,3307884,38380798,3/4,7/38

093/;/:,834,94:7-7,3/41107814790294/0./0,98-089147902

&$!!#$$

%489703903907-4/839073,/01038020.,382,3/19,,3890728310.9438,3/897088

%,98902,041,-:7,,357,839023/841.438:2078


14/14

S Y W

#!

$%$

50/,.42/,-:7.43

2,3,020395,7,/80.42

$!!#

%$

rural marketing mix strategies

Documents