rural industry

8/2/2019 Rural Industry

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Presentation onRural Industry

By:-Rimsee ChhajerNivedita Singh



Significance of Rural Cottageindustry

Provides Subsidiary

Enables the rural population to supplement the

slender income

Occupation to rural population

Provides employment during off season, drought

and famine

Develops rural talents, helps to uphold the culture

Suits a country like India



Classification of Rural CottageIndustryAgro Based Ghani oil, processing of cereals &

pulses, sericulture, coir, bee keeping

Textiles Handlooms & khadi

Wood Related Carpentry, handmade paper, bamboo& cane work

Metal Wares Aluminum vessels, brassware,

Leather Leather Processing

Pottery &Ceramics

Pottery & Ceramics

Chemicals Ink & dye

Miscellaneous Non edible oil soaps, lime, shellac,

gums & resins



Kachi ghani

Cereals & pulses

Handlooms

Khadi



carpentry

Cane work

Leather processing

Pottery & ceramics



Oil soaps Shellacs

Resins



Promotion of Rural Cottage Industry

KVIC –

khadi and village industries commission:-These helps rural folks in:

Technology upgradation

Getting artisans organized

Getting credit from the institutions

Procurement & supply of raw materials

Establishment of work sheds

Domestic marketing through retail showrooms

Export marketing whenever possible



Continue:-DIC - District Industries Centers :-

District Industries Centers have been assigned to play

an important role in the field of marketing.

The duties of this functionary are :

1) To organize market surveys, market development

programmes,

2) To organize marketing outlets

3) To liaise with Government for procurement agencies

4) To convey market intelligence to entrepreneurs.



Artisans

An artisan(craftsperson) is askilled manual

worker who makesitems that may befunctional or strictlydecorative, including

furniture, clothing jewellery, householditems, and tools.



Classification

Textile handicrafts Stone Craft



Continue:-

Ceramic Glassware



clayMetal

jewellery

Continue:-



Areas Renowned for production ofhandicrafts:-

Metal ware Moradabad, Aligarh, jodhpur, jaipur

Woodenware Srinagar, jagdalpur, Bangalore,

Mysore

Hand printedTextile

Jodhpur jaipur, sanganer

Embroideredgoods

kutch, jaisalmer, lucknow

Marble Crafts Agra, chennai

Zari goods Rajasthan, chennai, bastar

Jewellery Moradabad, jaipur, kohima,nagaland

Paper craft Kashmir, jaipur



Challenges for rural artisan sector

Disappearing market

Lack of financial support

Lack of proper quality control & standardization

Inadequate infrastructure

Lack of training & feedback

Abject poverty

Lack of access to key market



Marketing Strategies

Organizing self help group

Organizing of exhibitions by govt. bodies

Organizing of regional craft based fairs

Formation of co-operative societies of craftsmen

rural industry

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