rural economic development update (focus on broadband) brian whitacre associate professor &...
TRANSCRIPT
![Page 1: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/1.jpg)
Rural Economic Development Update(Focus on Broadband)
Brian WhitacreAssociate Professor & Extension EconomistOSU Ag Econ5-19-2014
![Page 2: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/2.jpg)
Agenda
1. Online Sources of information for:• Broadband availability• Broadband adoption
2. Recent research on broadband & the rural economy
3. E-commerce workshops: current (and future)
![Page 3: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/3.jpg)
1. Online Data Sources for Broadband
• Broadband Availability– National Broadband Map (
www.broadbandmap.gov)
Type in an address and see what type of
broadband is available
- Data updated every 6 months- Currently as of June 2013
![Page 4: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/4.jpg)
National Broadband Map• Explore how your county / community ranks in
terms of broadband availability!Access to Wired BB Technology
![Page 5: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/5.jpg)
National Broadband Map
• Or, select “Explore the Maps” to zoom in on an area around you
Select Technology TypeDSL Cable
![Page 6: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/6.jpg)
National Broadband Map• Also includes Mobile Wireless Coverage…– Is this realistic? You tell me…
![Page 7: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/7.jpg)
National Broadband Map• Can also look at speeds available, or number
of broadband providers (select at bottom)
> 3 MBPS > 10 MBPS
![Page 8: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/8.jpg)
National Broadband Map• GIS data also available
![Page 9: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/9.jpg)
1. Online Data Sources for Broadband
• Broadband Adoption– Federal Communication Commission Data– http://transition.fcc.gov/wcb/iatd/comp.html
County & Tract-level data (about halfway down
page)
Categorical Adoption Data:0-20% 20-40%40-60%60-80%
80-100%
![Page 10: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/10.jpg)
FCC Adoption Data
• Household Broadband Adoption
Data is also available at the Census Tract level
![Page 11: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/11.jpg)
2. Research Update
• 100+ page report: – Quantifying the “Digital
Divide”– What impedes
broadband adoption in rural areas
– Broadband’s contribution to economic health in rural areas
![Page 12: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/12.jpg)
2. Research Update
![Page 13: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/13.jpg)
2. Research Update
Household Broadband Adoption Rates by Metro/NM Status, 2003 and 2010
The Metro / Non-metro “Digital Divide”
![Page 14: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/14.jpg)
2. Research Update
![Page 15: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/15.jpg)
2. Research UpdateFactors Impacting Rural Broadband Adoption
What is Driving Broadband Adoption at the COUNTY Level?
+ Impact: education, income, population, (though not in non-core counties); high concentrations of jobs in real estate / information
- Impact: share of non-farm proprietors, race / ethnic categories (only in non-core)
Availability Measures Impacting Adoption
• High # Providers (>6) • Low # Providers (<3)• Low Download Speed
(<3-6mbps)
2010
• High Download Speed (>10 mbps)
• Low Download Speed (<3-6mbps)
2011
![Page 16: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/16.jpg)
2. Research UpdateBroadband and the Rural Economy
Income Grew Faster Unemployment Grew Slower
We compared rural counties that had high levels of broadband adoption (60+%) with otherwise similar rural counties that did not…
![Page 17: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/17.jpg)
2. Research UpdateBroadband and the Rural Economy
Lost More Firms Lost More Jobs
We also compared rural counties that had low levels of broadband adoption (<40%) with otherwise similar rural counties that did not…
![Page 18: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/18.jpg)
2. Research Update
What about rural counties that saw increased broadband adoption between 2008 and 2011?
• Increases in broadband adoption had a positive impact on changes in median household income and total employment (analysis limited to non-metro counties)• Particularly impressive – focuses on only recent adoption and over a
short period of time
• No impacts on economic health indicators when using change in residential providers rather than broadband adoption
![Page 19: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/19.jpg)
3. E-commerce Workshops
• Extension program focused on small businesses trying to build their web presence
• Partner with Rural Enterprises, Inc (REI)– Often team up with local chambers / banks /
technology centers
• Started in 2007, has progressed yearly…• Won AAEA Extension award in 2013
![Page 20: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/20.jpg)
3. Current OSU E-commerce WorkshopsWorkshop Length Computers
Needed?Avg # of Attendees
Workshops / Attendees to Date
Small Business Websites•Planning out your website •Website Building 101• Actually building a site using templates
3 hours Yes 10-15 18 / 310
PayPal 101• Implementing PayPal•Actually installing PayPal on an example site •Other PayPal tips & tricks
3 hours Yes 10-15 15 / 170
Ins and Outs of Online Storefronts• Getting started selling online•Primer for Amazon / Yahoo / eBay / etsy stores•Pros and cons of each option
3 hours Yes 10-20 10 / 120
Search Engine Optimization• 5 proven techniques for SEO•Pay-per-click advertising•Social media basics, including Facebook ads•Installing and using Google Analytics
3 hours Yes 10-15 20 / 250
![Page 21: Rural Economic Development Update (Focus on Broadband) Brian Whitacre Associate Professor & Extension Economist OSU Ag Econ 5-19-2014](https://reader030.vdocuments.mx/reader030/viewer/2022032804/56649e4f5503460f94b470a6/html5/thumbnails/21.jpg)
Future OSU E-commerce Workshops(?)
• These HAVE NOT been developed yet… feedback on additional topics appreciated!– Websites for the small screen (i.e. smartphones)– Selling directly on Facebook– Others??