Rural Renaissance

Rural

CSR Activities by Indian Banks in Rural Areas

Renaissance

India is not Calcutta and Bombay. India lives in her seven hundred thousand villages. -Mahatma Gandhi

Rural India

Source: http://www.pluggd.in/rural-india-key-statistics-297/

Rural India

Source: http://www.indiabix.com/group-discussion/indian-villages-our-strength-or-our-weakness/

Rural India

Source: http://agcensus.nic.in/

Rural India

Source: http://agcensus.nic.in/

Still its the most neglected and severely underdeveloped area in the country

Problems in Rural Areas

86% or Rural Population earn less than $2/day

Source: http://www.pluggd.in/rural-india-key-statistics-297/

Problems in Rural Areas

99.71% or Rural male Population never reach to the graduation level

Source: http://www.pluggd.in/rural-india-key-statistics-297/

Problems in Rural Areas

67% or Rural Population do not have access to safe drinking water

Source: http://www.pluggd.in/rural-india-key-statistics-297/

Problems in Rural Areas

90% or Rural Population do not have access to clean sanitation

Source: http://www.pluggd.in/rural-india-key-statistics-297/

Huge opportunities as well..

Untouched by Urban Growth"The rural market is insulated from the global meltdown, and untouched from urban financial growth, - Dr. Harish Bijoor, Famous consultant

Huge opportunities as well..

Massive MarketThe Indian rural market with its vast size and demand base offers a huge opportunity that companies cannot afford to ignore. - P Balakrishna, Business Line, The Hindu

Huge opportunities as well..

Increase in disposable incomeseveral factors like MNREGA have led to an increase in rural purchasing power, and is reflected in rural growth in a number of categories. -Pankaj Gupta, practice head, Tata Strategic Management Group.

Focused Companies

Social Initiative Group (SIG)

Mission:

to empower the poor to participate in and benefit from the Indian growth process

Primary HealthElementary EducationSustainable LivelihoodsAccess to Finance

Focus Areas:

Focus Areas:

Signed MOU with Govt. of Rajasthan for strengthening the Convergent Action for Child Under nutrition for three years

Reducing Child Under Nutrition

Running Nutrition Security Innovations Program in Chhattisgarh

Nutrition Security Innovation programme

Focus Areas:

Running Apna Clinic Project in Nigdi, Pune for Truck Drivers

Apna Clinic

A Maternal nutrition Program running with collaboration with Univ. of Southampton UK

Project Saras

Focus Areas:

Focus Areas:

Working with Sarva Shiksha Abhiyan for education empowerment

School & teacher education reform programme in Rajasthan

Working with Vidya Bhawan Education resource for school curriculum renewal

Chhattisgarh curriculum and textbook development programme

Focus Areas:

Focus Areas:

Lunched Indias first index-based Insurance to protect farmers from weather related risks.

Effective and affordable risk management solution

Easy access to finance in rural areas with collaboration with NCDEX and rural branches of ICICI

Poverty Alleviation through universal access to finance

Focus Areas:

SyndShakti: smart Card Project

A Part of Financial Inclusion of rural areas

Pilot project in three districts in Karnataka

Collaboration with SBI and Canara Bank

How it works?

Bank

Bank Agent

Smart Card

Farmer

Scan finger print

Insert Smart Card

1.

2.

Cash TransactionOpening of no frill Savings AccountApplying for Kisan LoanApplying Govt Beneficiary schemes like MNREGAFund TransferInsurance Premium collectionUtility bill Payments

Safe Secure Easy

Benefits:

Bridging gap between farmers and Banks3 lakhs farmers to be benefitted in 1st phaseEase of bankingFinancial inclusion and empowerment

Thank you!