Rupert started off in newspapers and therefore owns many global newspaper businesses such as News Of The World (UK) and News Corp (USA). As a result, he could publish main headlines that showcase the government in a bad light so that his readers will engage in the story and most likely form a negative opinion. Not only would these stories be on the front page, but they would be on the front page around the world due to Murdoch owning so many global tabloids.

Rupert Murdoch also owns a lot of major film companies such as 20th Century Fox and 21st Century Fox. Therefore, he could produce films that present political themes that would show the British Government to be no good. Audiences who watch the film would then be lead to believe what Murdoch intends.

Given the power and money that Murdoch has, he could easily choose to invest in other media forms such as TV and Radio. As a result, he would have more ways to how the Government to be no good through things such as radio broadcasts and TV programs. It also means that he can choose when these things are shown so he can choose exactly what audience he wants to present his views to.