running a "successful" wordpress business - my talk from the wp cape town meetup
DESCRIPTION
TRANSCRIPT
![Page 1: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/1.jpg)
The Business of WordPress
Miriam SchwabWP Cape Town Meetup
April 10, 2014
![Page 2: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/2.jpg)
The miracle of South African manners.
![Page 4: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/4.jpg)
8 Years in the WP biz
3 WordCamps organized
100+ WP sites built
5 Continents with clients
![Page 5: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/5.jpg)
1. Diversify your services
![Page 6: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/6.jpg)
Us, looking for new projects.
![Page 7: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/7.jpg)
Projects vs. Recurring
Jan
Feb
Mar
chAp
rilMay
June
July
Aug
Sept Oct
Nov Dec0
5000
10000
15000
20000
25000
30000
35000
40000
45000
RecurringProject
![Page 9: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/9.jpg)
Breakdown of services today
WordPress sites70%
WP Hosting/Maintenance
10%
Digital Mktg.10%
Courses/consulting10%
![Page 10: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/10.jpg)
Goal breakdown of services
WordPress sites40%
WP Hosting/Maintenance30%
Digital Mktg.20%
Courses/consulting10%
![Page 11: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/11.jpg)
2. Much ado about clients &
chemistry
![Page 13: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/13.jpg)
Same conditions…
Client 1 Client 2
Industry Tech Tech
Project Manager X X
Type of project Theme + custom design
Theme + custom design
Designer Theirs Theirs
Developer Y Y
![Page 15: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/15.jpg)
Results: Client 2
“Grumble, grumble, you provide bad
service, we don’t like you. Grrrrrrr.”
![Page 18: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/18.jpg)
Global Workforce: 3.4 billion(IDC)
![Page 19: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/19.jpg)
Using CRM: 15 million(SugarCRM)
![Page 20: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/20.jpg)
CRM Penetration: 0.5%(ReadWriteWeb)
![Page 21: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/21.jpg)
56%44% Using CRM
No CRM
Forrester CRM Study Q3 2012
![Page 22: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/22.jpg)
CRM Options
![Page 23: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/23.jpg)
Zoho CRM
![Page 25: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/25.jpg)
HiringWhat you are looking for• Experience• Portfolio• Personality• References• Test them!
What they are looking for• Compensation• Respect• Opportunity to learn• Flexibility• Passion
![Page 26: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/26.jpg)
Collect Freelance Talent
![Page 27: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/27.jpg)
You might be fired.
![Page 29: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/29.jpg)
Open Source means it’s free,so why do you cost so much?
![Page 30: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/30.jpg)
I read that WP is easy, so can’t you just add this feature?
![Page 31: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/31.jpg)
You will always cost more, and less, than others
![Page 32: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/32.jpg)
x = number of billable hours per month = 60% of available work hoursy = overall overhead per month (salary, taxes, rent, office expenses)z = profit goalsa = hourly rate
(y + z) / x = a
![Page 33: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/33.jpg)
Differentiate yourself
• Service• Skills• Holistic• Give• Social media
• Teach• Organize• Publish• Wow them
![Page 35: Running a "successful" WordPress business - my talk from the WP Cape Town Meetup](https://reader035.vdocuments.mx/reader035/viewer/2022070304/54c821d74a7959e76d8b456d/html5/thumbnails/35.jpg)
Credits
Photos• Church of All Nations – Wikipedia• Western Wall – Wikipedia• Armenian Quarter – Jaime.Silva, Flickr• Southpark image – Southpark downloads• Running guys in black and white – New Old Stock• Sunset – Unsplash• The Aussie Troops – FlickrLinks• IDC report on CRM• SugarCRM data on usage• ReadWrite web on CRM