running 2.0
DESCRIPTION
What is the context of the modern runner.How can an running event benefit from this?What do runners use in terms of social media and smart training tools?Answers in this presentation.Will be held on February 16, 2010 for the business club of the www.midwintermarathon.nlTRANSCRIPT
![Page 1: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/1.jpg)
Hardlopen 2.0Hardlopen 2.0De 4e loopgolf is online
Gijsbregt Brouwer
Apeldoorn, 16 februari 2010
![Page 2: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/2.jpg)
Gijsbregt BrouwerSports 2.0
www.brightguys.nl
![Page 3: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/3.jpg)
Sports 2.0Improving sports thru internet &
mobile
![Page 4: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/4.jpg)
Sponsor and/or media Sponsee
Association
Means
Agreement
Sponsoring 1.0
![Page 5: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/5.jpg)
Sponsorand/or media Sponsee consumer fan
platform
• Interaction• Value creation• Continuous experience
Sponsoring 2.0
![Page 6: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/6.jpg)
![Page 7: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/7.jpg)
Sports = experience
![Page 8: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/8.jpg)
Deepen:• Mobile• Smart stadium• Digital signage
Lengthen:• Communities• Games• Planning• Blogs• Registration
Broaden:• Communities• More content• Sport date/meet
Experience 1.0:• No mobile• No web 2.0• Not personal• No context
![Page 9: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/9.jpg)
![Page 10: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/10.jpg)
![Page 11: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/11.jpg)
Build lasting Build lasting platformsplatforms
![Page 12: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/12.jpg)
Social sports Matrix
![Page 13: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/13.jpg)
CommunityCommunity
![Page 14: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/14.jpg)
ToolsTools
![Page 15: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/15.jpg)
NewsNews
![Page 16: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/16.jpg)
GamingGaming
![Page 17: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/17.jpg)
Survey
![Page 18: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/18.jpg)
93.9 %93.9 %
![Page 19: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/19.jpg)
67.7 %67.7 %
![Page 20: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/20.jpg)
31.3 %31.3 %
![Page 21: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/21.jpg)
43.3 %43.3 %
![Page 22: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/22.jpg)
34.6 %34.6 %
![Page 23: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/23.jpg)
http://www.flickr.com/photos/yersinia/2511682856/
64.4 %64.4 %
![Page 24: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/24.jpg)
The connected The connected runner…runner…
![Page 25: Running 2.0](https://reader033.vdocuments.mx/reader033/viewer/2022061218/54b694314a7959d90f8b45fb/html5/thumbnails/25.jpg)
Twitter.com/gijsbregt
Linkedin.com/in/gijsbregt
Slideshare.net/gijsbregt
Delicious.com/gijsbregt
Brightguys.nl