rugby world cup on q radio network

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Rugby Wold Cup – 2011 on The Q Network

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Page 1: Rugby World Cup on Q Radio Network

Rugby Wold Cup – 2011 on The Q Network

Page 2: Rugby World Cup on Q Radio Network

www.q101westfm.co.uk

www.firstradio.co.uk

www.q101westfm.co.uk

www.firstradio.co.uk

Owned by Northern Media Group

TV Region Ulster

Owned by Northern Media Group

TV Region Ulster

Serves Coleraine & LondonderryAn extensive broadcast area boasting Coleraine as the business centre of the region. The music policy is varied and tailored per station with an emphasis on local content, specialist programming covering local NI music, UK dance music, the 80's and country music 67% Housewife profileProgramming Format: The best of 80’s, 90’s and today’s music Target Audience: Adults 15 - 44

BT

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DonegalDonegalDonegalDonegalDonegal

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MonaghanMonaghanMonaghanMonaghanMonaghan

RoscommonRoscommonRoscommonRoscommonRoscommon

BT

CavanCav anCav anCav anCav an

DonegalDonegalDonegalDonegalDonegal

LeitrimLeitrimLeitrimLeitrimLeitrim

MonaghanMonaghanMonaghanMonaghanMonaghan

RoscommonRoscommonRoscommonRoscommonRoscommon

Belfast

Londonderry

Ballycastle

ColeraineBallymoney

Strabane

Omagh

Enniskillen

Page 3: Rugby World Cup on Q Radio Network

Rugby World Cup Promotion on The Q Group

Prizes to be provided by BRAND XXXX

The Rugby World Cup kicked off on 9th September and runs until 23rd October.

Over 95,000 international visitors are expected to flock to New Zealand from 100 different countries. The Q network will be providing comprehensive coverage and analysis throughout the tournament during our regular sports bulletins.

To celebrate we are giving BRAND XXXX the chance to run a competition on the Q Radio Network over the sporting period!

The competition will run across all Q stations in breakfast and Drivetime shows.

Page 4: Rugby World Cup on Q Radio Network

Laydown and Investment

All weeks

Service Spots Impacts (000's) TSA % (Reach) OTH Laydown (Cost (£)

Q102.9FM/Q97.2FM/Q101.2FM 91 564 29.5 6.4 2,352.90

• 49 credits on each Q station in the pre-promotion week• Primetime coverage in Breakfast and Drivetime • Association with a station that is running a topical promotion

Page 5: Rugby World Cup on Q Radio Network

Investment

Q102.9FM/Q97.2FM/Q101.2FM Gross Commission Net

Production £200.00 £0.00 £200.00

Laydown costs £2,352.90 £352.94 £1,999.96

Total cost £2,552.90 £352.94 £2,199.96