ruben capizzano - dg mediamind - online marketing day 2013
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"El futuro llego hace rato..."Cada vez en mayor medida la gente consulta otros dispositivos mientras mira su programa de TV favorito. El futuro de la pantalla puede sorprender a muchos como una combinación de lo que hemos logrado hasta ahora en la publicidad digital y lo tradicional.
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R e u n i o n F a m i l i a r
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@rcapizzano
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20153DTV
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1 KG
599 U$$Mobile
33 CM
3995 U$$
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1999 :: 38mm2012 :: 1.2bn
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COMO ?CONOCIENDO AL USUARIO
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“Los Multitarea”
“Los Sociales”
“Los investigadores”
“Los hiperactivos”
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El anuncio correctoA la persona correcta En el momento exacto
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Impresionar a la audiencia!
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Anunciantes contentos!
Usuarios contentos!
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Mejorar la sinergia de inversionTV + Online = DATAOptimizacion Crosschannel
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2.34% CTR
17+% FULL4 MIN VIDEO
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@rcapizzano
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@rcapizzano
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Redefinir el“Trafico”
@rcapizzano
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@rcapizzano
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Ahora es su turno...
@rcapizzano