NATION’S PRIDE

RUBA-SEZ Group Started Its Operations In Pakistan.

WAY TO SUCCESS

1971

EPS Packaging Was Incorporated.

2005

HAIER Was Launched In Pakistan As A Result Of JV with HAIER International.

2001

JW Vendor City a Supply Chain as well as a Manufacturing Project Was Established.

2006

MCC Ruba, A New Project In Construction Industry.

2008

RUBA-SEZ entered into Furniture Industry with a new Brand Name.

2011

A Joint Chamber was formed with China to provide essential services and a bridge between Pakistan & China.

2012

RUBA DIGITAL, the biggest Retail Chain in Pakistan was incorporated to facilitate Hire Purchase via Mustafeed Islamic Financing.

2012

Asia Foam was started to fulfill the household demands.

OPPLE Lights set the standards in Pakistan for LED Technology.

2013

After HAIER another brand of appliances was introduced to cater the need gaps in the current appliances market.

EASY AUTO was launched to enter into the automotive industry of Mototcycles.

2014

2015HAIER Mobile, after appliances HAIER also entered into Mobile Industry to fulfill the enduring needs of the Smart Phones.

Online shopping is being made easy by JoChaho. Now our customers can see and buy

new products online.

To provides excellent services in Retail, Corporate and Distribution sector RCD was incorporated which is now also providing excellent Turnkey Solution's.

MR. IMRAN YUSUFZAIGROUP GM OPERATIONS

Experience new shopping wonders with Pakistan's No. 1 Electric Chain.

MR. YOUSAF SIDDIQUIGM RETAIL

To provide professional solution to professional customers through professional team to inspire

the customers and create the future.

MR. ZAHEER AHMEDGM JW ENVIRO & OPPLE

We Make It Better Through Innovation, Design, Availability and After Sales Service.

MR. ZEESHAN QURESHIGM HAIER MOBILE

Our mission is to inspire innovation and create accessible technology which derives communication and became a pillar of growth for our nation.

SHAH FAISAL AFRIDIRUBA SEZ PRESIDENT & CEO

To become the Nations’ Pride by creating a modern business conglomerate which

ultimately becomes the global corporate identity of Pakistani enterprises.

WASEEM AFRIDIDIRECTOR

To become the Nations’ Pride by creating a modern business conglomerate which ultimately becomes the global corporate identity of Pakistani enterprises.

NATION’S PRIDERUBA MANAGEMENT

GROUP

To become the Nations’ Pride by creating a

modern business conglomerate which ultimately

becomes the global corporate identity of

Pakistani enterprises.

To achieve world class excellence in

production, reliability and customer care. To be a

financially strong partner that ensures optimum

return on investment and to earn the trust and

confidence of all the stakeholders by exceedingexpectations.

MISSION

VISION

RUBA SEZ Group initiated its rigorous yet pioneering journey in 1971 and with the passageof time the current generation leading RUBA SEZ Group intends to continue the legacy of thosebefore them. Since its inception, RUBA SEZ Group has continuously raised the bar of its Vision,Expertise and Technology in order to keep it self well informed about their ever changing markettrends . further more, over the years, RUBA SEZ group has sustained its primary objective – toexpand its business operations through mergers and acquisitions, parallel with economic growth.

Head-Quartered at Mega Tower, Lahore, and with its presence across 6 countries, theGroup has equipped it self with internationally renowned systems and procedures. No wonder dayafter, professionals of the highest caliber at RUBA SEZ group meet and exceed all expectations.

Having diversified its portfolio – consisting of home and Electrical Appliances, AutomotiveRange, Investment Services And Retail Stores. RUBA SEZ Group has developed into a dynamic groupof companies with the common goal of contributing towards the Socio Economic Growth ofPakistan.

OUR HISTORY

ELECTRONICPROJECTS

About Haier GroupHaier founded in 1984. In the last 30 years, through its entrepreneurialand innovative spirit, Haier transformed itself from an insolventcollectively-owned factory on the brink of bankruptcy into the No. 1global home appliances brand. In 2013, Haier’s global revenue and profitreached 27.8 billion USD and 1.42 billion USD respectively. Profit growthwas 2.5 times revenue growth. Based on the statistics of Euro monitorInternational, a world leader in strategic research for consumer markets,Haier has been the No. 1 global home appliance brand six years in a row.On the 2012 “World’s 50 Most Innovative Companies” list released bythe Boston Consulting Group, Haier is the only Chinese company in thetop 10 and the No. 1 consumer product retailer.

About Haier PakistanAfter 13 years development, Haier has become No.2 home appliance brand in Pakistan market from the time of entrance the market at 2001. Currently,Haier Air Conditioner has ranked No.1 market share for 5 continuous years, Haier Washing Machine ranked No.1 market share too and HaierRefrigerator ranked No.2 market share.

NetworkHaier Pakistan has 15 branches in Pakistan; also export department has built up to be in charge of export Pakistan manufactured products. HaierPakistan has around 1000 sales network nationwide, where 335 exclusive dealers network is especially for Haier product sales only. In 2013, 35 HaierExperience center were built up for customer to feel and experience Haier at 360 degree.

Inspired Living

We Make It Better

A major leap towards a prosperous futurePart of the RUBA-SEZ Group of companies, Enviro designs andmanufactures an extensive range of economical, energy efficientand user friendly lifestyle solutions. Thanks to its diverse andsuperlative range of home appliances and consumer electronics,Enviro envisions itself as being a trustworthy market leader with areputation for unsurpassedexcellence.

At Enviro, we carry out the latest manufacturing techniques, source the highest quality components, and implement the bestmanagement practices, which is why we always make it better! Our ergonomically designed, easy to use product range is tailor made forthe Pakistani household. Our rigorous product testing ensures that all products do very well in terms of our standards in longevity andreliability. All our products come with a valid warranty that is backed by the promise of prompt after sales service all over Pakistan

Light up a Wonderful Life

OPPLE Lighting is a leading lighting manufacturer based inShanghai, China. Starting in 1996 as a CFL and ceiling fixturemanufacturer, OPPLE has significantly expanded its product line toinclude a vast array of products and services—ranging fromelectrical appliances to large-scale commercial lighting solutions.This success has propelled us to be the largest home lightingcompany in the Chinese market with a network of over 30,000sales outlets.

OPPLE’s recent growth has not only come domestically, but alsointernationally – with sales and services now offered in over 50countries worldwide. This is due not only to the demand for ourhigh-quality products, but also to the company’s strongcommitment to research and development. Because of OPPLE’semphasis on innovation, we have been able to stay at the forefrontduring the global switch to affordable LED technology.

FURNITUREPROJECTS

Part of the Ruba SEZ group, Enviro designs andmanufactures an extensive range of intelligent andinnovative lifestyle solutions for Pakistani market. With adiverse range of products Enviro aims to be a trustedleader with a reputation for exceptional quality. Ourstrategic and customer-focused approach is to develop,produce and market high-quality affordable products forthe customers in order boost their standard of living. Ourproducts are available all over Pakistan through acontinuously growing dealership network. We arecommitted towards further increasing our presence all overPakistan in order to help all Pakistanis enjoy a betterlifestyle at affordable prices.

Setting The Standards

Beyond Luxury

Easy Home aspires to become a retail chain network thatcaters to the home textile, home furnishing & home decorneeds of every/average Pakistani household.

Easy home wants to be recognized as a high quality one-stop modern retail solution which satisfies the customers'desire for aesthetically appealing, comfortable furniturethat is made to last long.

RETAILPROJECTS

Buy Now Pay Later

Ruba Digital is one of the fastest growing electronic retail chainnetworks in Pakistan which offers its customers a wide range of thefinest consumer electronics: kitchen &home appliances, powersolution, mobiles/IT related products and lighting solutions, withthe option to Buy Now and Pay Later.Our plan is to expand our retail network across Pakistan and givebenefit to our customers in terms of quality products, best servicesand relaxation in payment schedule.

Our Mission- Our mission is to cater to customers from all walks of life and provide them

with the best possible services at the best price.- To make the products affordable for everyone; abide by the Islamic financing

framework and offer Ruba free financing.- Through integrity, reliability, proactive approach & transparency; we wish to

establish ourselves as the market leaders.- To achieve operational excellence in supply chain management thus making

us competitive in the market.- To constantly strive to raise the standards of customer services by providing

them solutions as per their requirements.

E-COMMERCEPROJECTS

A One Stop Shop For All Your Needs…

To make the online shopping experience easier for ourvalued customers, we provide various delivery modes toselect from as per your needs and convenience.

JoChaho.PK offers:- Express Shipping- Normal Shipping- Pickup from Store

Not only do we offer various delivery methods but we also offer number of payment methods for a hassle free checkout process to choose from such as:

- Cash on Delivery- Credit/Debit Card- Mobi-Cash/Easy Paisa- Pay at Store- Mobile Payments

ADDITIONALPROJECTS

Unparalleled Innovation And Expertise

JW Vendor City Pakistan (Pvt.) Ltd. is an inclusive and state of theart entity. The company was established in March of 2006. JWVendor City is a full service organization. The entire process ofdesigning and finishing of product parts is handled in house. Ourcompany comprises of different projects which are functionalunder the supervision of experienced professional staff as well asproduction related in- charges. We are equipped with the latestmachinery equipment to meet the day by day requirements and toface the challenges of the modern technology.

Our tooling and engineering staff are involved from the initialstages of project development to provide exceptional customerssupport including part design, prototyping and CADdocumentation. We engage the latest in industry design software,including AutoCAD 2002 and Pro / Engineer Wildfire.

Power Sector Projects

RUBA REAL FORCEReal Force Ruba Power Pakistan Private Limited (RFRPK) is a Joint Venture Companyformed to promote the use of renewable sources to produce electricity. Aims to provideindigenously tailored residential & commercial solutions based on unique requirements.

COAL FIRED POWER PROJECTPriority project of China-Pakistan Economic Corridor

Capacity of 660MW Location: Bhikki (Sheikhupura) Estimated date of completion: 2018

SOLAR PROJECTOne of the first grid connected Solar PV power project in Pakistan

Capacity of 20MW Location: Industrial Hub of Raiwand, Lahore Estimated date of completion: March, 2015 To be expanded up to 200MW by 2016

RESHMA POWER

Capacity of 201 MW Location: Industrial Hub of Raiwand, Lahore Operational since: November 2010

SPECIAL ECONOMIC ZONE

Pakistan's first privately owned Special Economic Zone, RUBA SEZ is a paradise for investors purely due to the fact that it enables allinvestors to benefit from easy access to well planned infrastructure, & the incentives that are offered by the developer (RUBA) and thegovernment. The resultant reduction in cost helps investors improve their competence in their respective industries, allowing furtherroom for growth & expansion.

Projects in Pipeline

- Shangang Group, Steel Project- Deno Solar Project

Benefits of investing in RUBA Special Economic Zone

- Income Tax Holiday for up to 10 years- 0% import duty on heavy machinery and plant import- Local investment with JV support from RUBA SEZ Group- Equity from local bank- Land, building or rent as equity- Local trained HR support- Government policy support

RUBA-SEZSERVICES

SALES

Corporate

Projects

Tenders

ModernTrade

Retail

PAYMENT

Cash

CreditMIF Installments

Online

Installments

E-COMMERCE

BuyingSales

OrderBooking

ProductUpdates

VendorsPlatform

Stamping

Tooling

Assemblies

Fabrication

Prototypes

SUPPLYCHAIN

ProductionTools

FURNITURE

Office

Kitchen

Home

Kids

Doors

LIGHTS

Regular

LED’sCFL

Industrial

HOMEAPPLIANCES

KITCHENAPPLIANCES

TV

LED’s

WashingMachine

Blender

FoodFactory

Fridge

Juicer

Blender

CeilingFan’s

Iron

Coffee Maker

CitrusJuicer

Hob&

Hood

Dispenser

AC

OUR PRIDE,OUR CLIENTS

ADDRESS

HQ: Mega Tower, 6th Floor, 63-B Main Boulevard,

Gulberg II Lahore.

P: 042 - 35776683 F: 042 - 35777524

Factory: JW ENVIRO Pakistan Private Limited.

Address: HAIER & RUBA Special Economic Zone,

19.5km,

Raiwand Road, Lahore-Pakistan.

Web: www.ruba-sez.com.pk