ru game? games & public libraries

Gary Hayes, Director MUVEDesign & Multi Platform [email protected] - personalizemedia.com - muvedesign.com - garyphayes.com

r u game? Games & Public LibrariesGAMES SERIOUSLY

GAMES: SERIOUSLYAn overview of the many forms of serious games, their history & their natural affinity with archive & education

Gary Hayes

mailto:[email protected]


http://www.personalizemedia.com


http://www.theprojectfactory.com




ABOUT ME









Service provider, content producer, strategist, director, web 2.0 ‘generator’•80-90s Music Composer, Producer, Lecturer, Filmmaker then editor BBC

•95- 04 BBC Senior Dev Producer, New Media & Broadband TV - 8 yrs

•Personal TV / standards - TV-Anytime, MPEG

•2005 - Advanced Media Training Lab, Founding Director LAMP & MultiPlatform Head at AFTRS

•2006 - MUVEDesign, Virtual World / Game Creation, Augmented & Alternate Reality Games Design & Production

•10 - 9th Top Blog Media and Marketing Australia (165th worldwide)









TV cross media adaptations

Live web, radio, real world doco

Some of Gary’s BBC New Media & US Productions 95 - 05

UK Interactive Cross Media TV

Strategic Navigators

Broadband TV

US Social TV Pilots









ABC Island Deakin Arts Island Thursday’s Fictions

BigPond Telstra US Fortune 100s Melbourne/Cog/AFTRS etc:

A range of virtual world productions - many for education









REFERENCE OTHER CONTACTS: GARY WEB PRESENCES

Blogs- wikis

* Main Media WP Blog www.personalizemedia.com* Web universe thin hub www.garyphayes.com* JustVirtual Virtual World POV Blog www.justvirtual.com* Laboratory for Advanced Media Production blog www.lamp.edu.au* GaryHayes.tv Participatory Interactive TV www.garyhayes.tv* Multi User Virtual Environment Design www.muvedesign.com* Cubrisound Music www.cubrisound.com* Korkyt Photography www.korkyt.net* LAMP Media Wiki www.lamp.edu.au/wiki/

Web 2.0/3.0 Social Networks

* YouTube The Icarus Channel http://www.youtube.com/hayesg01* Flickr Pro Account Photos http://www.flickr.com/photos/garyhayes/* LinkedIn http://www.linkedin.com/profile?viewProfile=&key=537854* Facebook - Gary Hayes http://www.facebook.com/profile.php?id=517517305* MySpace - Cubrisound http://www.myspace.com/cubrisound* Second Life Home Sim SLURL, http://slurl.com/secondlife/Marni/32/214/22/* Friends Reunited http://www.friendsreunited.co.uk/fr.asp?wci=profile* Google Video Australian Film TV and Radio School http://video.google.com.au/videosearch?q=owner%3AAFTRS* Google Video Gary Hazlitt http://video.google.com.au/videosearch?q=%22Gary+Hazlitt%22+site%3Avideo.google.com









http://www.garyphayes.com

http://www.garyphayes.com

http://www.justvirtual.com

http://www.justvirtual.com

http://www.lamp.edu.au

http://www.lamp.edu.au

http://www.garyhayes.tv

http://www.garyhayes.tv

http://www.muvedesign.com

http://www.muvedesign.com

http://www.cubrisound.com

http://www.cubrisound.com

http://www.korkyt.net

http://www.korkyt.net

http://www.lamp.edu.au/wiki/

http://www.lamp.edu.au/wiki/

http://www.linkedin.com/profile?viewProfile=&key=537854

http://www.linkedin.com/profile?viewProfile=&key=537854

http://www.facebook.com/profile.php?id=517517305

http://www.facebook.com/profile.php?id=517517305

http://slurl.com/secondlife/Marni/32/214/22/

http://slurl.com/secondlife/Marni/32/214/22/

http://www.friendsreunited.co.uk/fr.asp?wci=profile

http://www.friendsreunited.co.uk/fr.asp?wci=profile

http://video.google.com.au/videosearch?q=owner%3AAFTRS

http://video.google.com.au/videosearch?q=owner%3AAFTRS

http://video.google.com.au/videosearch?q=%22Gary+Hazlitt%22+site%3Avideo.google.com

http://video.google.com.au/videosearch?q=%22Gary+Hazlitt%22+site%3Avideo.google.com



INTRODUCTION Serious Games - Seriously a whistle-stop tour









•Games that are NOT entertainment ?•Games that are simulations ?•Games that are: infotainment, edutainment, advergames, therapeutic, propaganda...?•Games that are USED by education, training, health, public policy, defense, and strategic communication ?

My definitionGoal orientated ‘play’, often in real world scenarios, intended to ‘improve’ the player/s knowledge, awareness or skills

DEFINITIONS OF SERIOUS GAMES









raise AWARENESS of issues develop SOCIAL skillstrain MOTOR functions

develop sudden onset CRISES response skillsimpart KNOWLEDGE

develop BUSINESS prowessdevelop HUMAN CAPITAL and workforce

improve MIND & BODYimprove CREATIVITY

improve ORGANIZATIONAL management

Gary’s Top Ten - Serious Game Taxonomy

YOUR INTENTION WITH YOUR GAME IS TO:









http://www.willatworklearning.com/2006/05/people_remember.html

INCORRECT

CORRECT

THE EDGAR DALE CONE OF EXPERIENCE c. 1946

















HIGH LEVEL BACK STORY OF SGs•Role Playing Scenarios (acted or written)•Board Games•Some ‘Entertainment’ Titles - Sims •Corporate Internal Training•The Educational CD Rom•Mod’ding Entertainment Games•Alternate & Augmented Reality Games









Educational CD ROM ? !









Escape from WoomeraWaco ResurrectionParis Riots (medal of honour)

JFK ReloadedThe Troubles

Example adaptations of Documentary









raise AWARENESS of issues









http://www.mcvideogame.com/







http://www.mcvideogame.com

http://www.mcvideogame.com



http://www.archimageonline.com/nanoswarm.cfm

The rising tide of childhood obesity has been linked to type II diabetes, a “looming

crisis” that is reaching epidemic proportions.

The Centers for Disease Control and

Prevention predicts one third of Americans

born after 2000 will be diabetic in their

lifetime.











Stop malaria for iPhone/iPad







http://gamelab.com/game/ayitintro




http://interactive.usc.edu/members/jmfernandez/2006/02/exchanging_cultures_ec_game.html













http://www.darfurisdying.com/







http://www.darfurisdying.com




http://www.newsgaming.com/games/index12.htm

This is not a game

You can’t win and you can’t lose

This is a simulation

It has no ending. It has already begun.

The rules are deadly simple. You can shoot. Or not.











http://www.persuasivegames.com/

Jetset: A Game for Airports







http://alba.jrc.it/vgas/




http://twurl.nl/j86uvo











http://www.darfurisdying.com/












This is not a game

You can’t win and you can’t lose

This is a simulation

It has no ending. It has already begun.

The rules are deadly simple. You can shoot. Or not.











http://www.geosense.net/







http://www.geosense.net

http://www.geosense.net



http://missioncontrol.adventureecology.com/

Adventure Ecology is a free, extensive online educational

resource that aims to create a greater connection with the

natural world







http://missioncontrol.adventureecology.com

http://missioncontrol.adventureecology.com



http://planetgreengame.com/







http://planetgreengame.com

http://planetgreengame.com



develop SOCIAL skills









http://www.reachout.com.au/







http://www.reachout.com.au

http://www.reachout.com.au



http://thesims3.ea.com/







http://thesims3.ea.com

http://thesims3.ea.com



Handheld Augmented Reality Project (HARP ) Harvard - San Diego’s School in the Park Project. Alien Contact Games in Boston and a Museum Augmented Reality Game “The Crane” based around a Chinese folktale, the application tells a story as it guides young & high school students around both inside and outside the museum.









http://akoha.com/

Akoha is the world’s first social

reality game where you can earn points

by playing real-world missions with

your friends. Missions might

include giving someone your favorite book,

inviting a friend for drinks, or buying a

friend some chocolate.







http://akoha.com

http://akoha.com



http://www.interactivestory.net/#facade









http://www.xbox.com/kinect







http://www.google.com/aclk?sa=L&ai=CuUEKw5kgTJe7KM34caKd2JEO-Zjx0gGpxpDzFJG44plECAAQASC5VFCY3qO-B2Cl-JGAkAHIAQGpAugPEaPVfK0-qgQZT9CNOAhfVP6RbxWJjECyplxfCgfrgwaVfoAFkE4&sig=AGiWqtzNNoP29kU9SK8Qgvv3cAuu75D4Mg&adurl=http://clk.atdmt.com/AUM/go/243428113/direct/01/%3Fhref%3Dhttp://www.xbox.com/en-AU/kinect%3FWT.SRCH%3D1




http://www.servicemanagementcenter.com/







http://www.servicemanagementcenter.com

http://www.servicemanagementcenter.com



develop sudden onset CRISES response skills









http://www.trusim.com/







http://www.msafire.com/game_home.html




http://www.afmpgame.com/







http://www.afmpgame.com

http://www.afmpgame.com



http://www.peacemakergame.com/







http://www.peacemakergame.com

http://www.peacemakergame.com



http://www.food-force.com/







http://www.food-force.com

http://www.food-force.com



http://www.bbc.co.uk/sn/hottopics/climatechange/climate_challenge/index_1.shtml











train MOTOR functions









http://www.sydac.com.au











http://www.xbox.com/kinect

http://www.bmw.com/com/en/owners/service/augmented_reality_introduction_1.html

YDreams

















http://www.x-plane.com/







http://www.x-plane.com

http://www.x-plane.com



impart KNOWLEDGE









Walking Cinema: Murder on Beacon Hillhttp://www.parkmanmurder.com/

Ghostwire on DS Lite







http://www.parkmanmurder.com/








http://fas.org/immuneattack/











www.museumoflondon.org.uk/streetmuseum.htm







http://www.museumoflondon.org.uk/streetmuseum.htm

http://www.museumoflondon.org.uk/streetmuseum.htm



http://www.dimenxian.com/







http://www.dimenxian.com

http://www.dimenxian.com



Metaio Encyclopedia & Product Catalogue









http://www.wildearthgame.com











http://www.bigbrainz.com/







http://www.bigbrainz.com

http://www.bigbrainz.com



develop BUSINESS prowess









www.kudit.com

http://www.ibm.com/innov8







http://www.nintendo.com/ds






http://www.mydebit.com

“Playing with an Equation might lead to more time

on taskTraditional time on task is

as little as possible

Objects can “talk back” providing feedback

throughout the processTraditional feedback is

after the fact or right vs. wrong

You can become a transaction!”

Dr. Steven Hornik/Robins HermanoKenneth Dixon School of Accounting

University of Central Florida











http://www.meetsee.com











develop HUMAN CAPITAL and

workforce









Tom Clancy’s Splinter Cell: Double

Agent and high-octane racer Need

for Speed Carbon. By Massive

•Increased traffic to the Careers in

British Intelligence website by 1,000

percent, from an average 550 unique

visitors a day to an average 5,500

•Generated extensive coverage in

the national media

http://advertising.microsoft.com/europe/ResearchLibrary/ResearchLibrary.aspx?Adv_CaseStudyID=1664











http://www.americasarmy.com/







http://www.americasarmy.com

http://www.americasarmy.com



So Global Recruitment Marketing put a lot of effort into making it easy for recruiters to use Second Life. The team holds meetings, calls, and tours with recruiters and created a guide on how to sign up in Second Life, create an avatar, walk, sit, chat, etc.

* The centralized investment in the Second Life island paid for itself after 5-6 events. - If you think about recruitment at Accenture taking place in 49 countries, and each of these countries using the Accenture Careers island rather than building its own, the cost savings really start to stack up.









GameFly ‘AR FPS prototype’ http://www.w2pi.com/index

This is a brand new game Developed by W2Pi Studio for

the new Google Gphone and is going to be entered into the

"Android Developer Challenge"

The basis of the game is very simple. Kill or be killed. The

game searches for other players in the area with WiFi, and alerts both players. Then

the cell phone camera turns on while the two players hunt one

another. The software recognizes human shapes and

is able to distinguish a limb, torso or headshot.







http://www.w2pi.com/index




































improve MIND & BODY









http://en.wikipedia.org/wiki/Exergaming

Exertainment

& Exergaming













http://www.fitbrains.com/







http://www.fitbrains.com

http://www.fitbrains.com



improve CREATIVITY









http://worldwithoutoil.org/







http://worldwithoutoil.org

http://worldwithoutoil.org



http://www.superstructgame.org/







http://www.superstructgame.org

http://www.superstructgame.org



improve ORGANIZATIONAL

management









http://simcitysocieties.ea.com











http://hiltongardeninn1.hilton.com

HGI Ultimate Team Play - Hospitality Training Hilton Garden Inn hotel roleplaying

Janitorial, front desk, kitchen duties and room services

“HGI Ultimate Team Play to the more than 400 Hilton Garden Inn locations throughout North America and Europe is approximately $1M USD”

















http://www.activismgame.com/







http://www.activismgame.com

http://www.activismgame.com



http://www.villagethegame.com/

The mission of Village the Game is to spread social enterprise that already

works. Kickstart irrigation pumps have already transformed

hundreds of thousands of lives in Kenya, Tanzania

and other parts of Africa. Lets help them expand to Papua New Guinea and

Bolivia. Ciudad Saludable already turns mounds of

trash into jobs, recycleables, and organic

fertilizers in Peru.







http://www.villagethegame.com

http://www.villagethegame.com



http://www.legsim.org/







http://www.legsim.org

http://www.legsim.org



Thanks - time for questions?

All Gary’s presentations http://www.slideshare.net/hayesg31

Email [email protected]







http://www.slideshare.net/hayesg31

http://www.slideshare.net/hayesg31

