RTE Popcorn/Caramel CornCategory Highlights

RTE Popcorn Category Continues To Grow

$155,757 $163,584 $180,552

$0

$50,000

$100,000

$150,000

$200,000

$250,000

2006 2007 2008

Category Sales ($ '000)

+5.2% +9.0%

Source: IRI Infoscan 12 months ending November 2, 2008

RTE Popcorn Growth Continues to Outpace Total Salty Snacks

5.2%

2.1%

9.0%

5.6%

0.0%1.0%

2.0%3.0%

4.0%5.0%

6.0%

7.0%8.0%

9.0%

2007 2008

Annual Growth

RTE Popcorn

Total Salty Snacks

Source: IRI Infoscan 12 months ending November 2, 2008

White Cheddar is Leading Flavor

40%

27%

12%

7%

6.0% 4.0%

3.0% 1.0%

% Sales By FlavorWhite Cheddar

Caramel

Cheese

Butter

Plain

Light/Reduced Fat

Kettle

Other

Source: IRI Infoscan 12 months ending November 2, 2008

Private Label Underdeveloped, and Growing 2x Faster Than Branded

% of C ateg ory S ales

95.5%

4.5%

B randed

P rivateL abel

+17.6%

+8.7%

Source: IRI Infoscan 12 months ending November 2, 2008

Yaya’s Growth For Past Two Years Significantly Exceeds Average

T otal % G rowth 2007/2008

42%

22%

65%

79%

14%

0%10%20%30%40%50%60%70%80%90%

Y aya's P lain Y aya'sWhite

C heddar

Y aya's L ite Y aya's Herb TotalC ategory

Source: IRI Infoscan 12 months ending November 2, 2008

Key Learning & OpportunitiesKey Learning

• RTE Popcorn/Caramel Corn category is growing – outpacing total salty snacks• White Cheddar is dominant flavor, followed by caramel corns• Total Private label under-developed, and growing 2x faster than Total

branded• Yaya’s continues to significantly outperform category on all SKU’s

Opportunities

• Private label:• White Cheddar & Caramel Corns• Cheese

• Yaya’s brand