RTÉ DigitalInnovation & Rich Media

What is Rich Media?

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engagement

Rich Media allows you to directly engage with your audience, through innovative, creative & interactive digital advertising.

Rich media has elevated web display advertising to new realms of possibility – video, audio, animation, interactive features, games and more.

Rich media offers unprecedented capabilities for measuring consumer interactions with the ad. The advanced levels of brand interactions that rich media offers to advertisers deliver results in terms of brand impact.

When interactivity and especially video are added to the mix, the impact on brand metrics can be tremendous.

High Impact - Performance

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engagement

Billboard, Cascade, OverlayExample

High Impact – Direct Response

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Sidekick, Takeovers, Pushdowns

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Video Skin, Arch Skin

best-in-class

High Impact – Branding & Reach

Example

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Ad Formats

Currently offered:

Video Skin – 1366x800Billboard – 970x250Cascade – 970x250 to 970x750Super Leaderboard – 970x250Expendables – MixedSidekick – Mixed Pushdown – 970x90 to 970x418Custom Pushdown – 970x60 to 970x274Overlay (Float) – Mixed

.... Mood Skin, Cinema Ad (http://motifcdn2.doubleclick.net/EMEA/FutureFormats/)

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‘RTÉ Digital Sales’ Gallery

youtube.com/rtedigitalsales

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best-in-class

Useful resources

•http://www.richmediagallery.com•http://creativezone.mediamind.com/•https://twitter.com/rmgallery•http://www.innovid.com/gallery/

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future formats

High Impact – Branding

Takeovers, Pushdowns,Half Pages

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innovative

High Impact – ReachCarousel 852x400 (High Def Image, Flash, Video)

....with Video?

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and many more to come....

High Impact – Performance

Full Screen Overlay (with Transparent Background)

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future formats

What is VPAID?

VPAID stands for Video Player-Ad Interface Definition

VPAID is necessary for- Ads that are display concurrently with he video content, such as overlays ads- Or for ads that must interrupt the playback of the video content as a result of user interactions with the ad, such as an Interactive Pre-roll

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Thank you!