rtc virtue

www.realtimecontent.com1

RTC VirtueVirtual Solution


Agenda

• Introductions and call objectives• Quick facts about RTC• EDA Data case study• Feedback and Next Steps


• Personalised Interactive Video Solution

• Flexible, Measurable and Optimiseable

• Delivered as a Managed Service Offer

• Developed over 6 years at BT’s global R&D centre

• Backed by &

• Offices in New York and London.

• Clients report improved sales and cost savings

• Award winning technology and campaigns

Quick Facts about RTC


Our Clients


Marketing Challenges: Improve Sales

Cast a Wide Net

Incentives drive a lot of meetings

Sales force spread thin

Low close rate

Want From To

Wants to explain your proposition more effectively

Generic Targeted

Wants to qualify opportunities better

Inapplicable Relevant

Wants better information heading into meetings

Dated Real Time

Wants to put your best sales persons against your best opportunities

X 3x

Wants to increase your conversion rate

X 2x

Wants to reduce sales cycle 3 months 1 month


• Online Virtual Sales Solution: “Your Perfect Salesperson”• Best aspects of the one-to-one live sales experience

– with added benefits

• Easily expanded with new material, promotion, storyline, configuration.

• Complements company’s existing sales team• Multiple applications:

– Email, direct mail– banner ad, social media– search landing page, website

• Customers – see relevant presentation– view at their own pace– select topics of interest– but always receive pre-

selected company messages

Our Approach: RTC Virtue


EDA Case Study• Traditional Direct Mail • Physical DM piece with personalised URL and gift incentive • Recipients register online for a WebEx demo• EDA schedule 1:1 telephone presentation• Salesperson preps demo (30 mins) and makes presentation (40 mins) • Issues-prospect busy, runs out of time, no interest

• Results: 20% respondents request quote• Dilemma: Increase sales force or decrease campaign size.


RTC Solution• Personalised by:

– Visitor Name– Business Name– Geography– Time / Date– Repeat visits– Duration– Interest areas– Industry– Type of business– Gift Incentive


Demonstration

• Scenario: EDA have sent a direct mail to you to promote their business intelligence service. You decide to visit the web site using the personalised URL.

• Your Profile:– Name: Lisa Hutt– Company: Real Time Content– State: New York– Email:[email protected]– Phone: 0207 665 4206– Business type: Construction – Industry: Construction Equipment

• Campaign Profile– Incentive: Gift – Campaign: Whoop a$$!

Hi Deepak anandlog on here to get your free gifthttp://demo.realtimecontent.com/eda/p/deepakanand


EDA Results

Direct Mail Campaign ResultsRTC Virtue vs. Live Sales WebEx

0%

20%

40%

60%

80%

100%

120%

Visited landingpage

Confirmed details Completedpresentation

Requested quote

Stage in sales funnel

Pe

rce

nta

ge

of

vis

ito

rs RTC Virtue

Live Sales

2.5x increase in quote request vs Live sales webex

Plus further doubling from organic and viral referral


EDA Client Testimonial

“RTC Virtue is our best ever sales hire! He’s ultra reliable and works 24/7, 365 days a year – and gives a perfect personalised presentation every time. RTC Virtue has more than doubled response rates compare with traditional Webex presentations.”

David Schwartz

EDA Vice President of Sales and Marketing


What you get with RTC Virtue


Reporting

• Secure online performance reports – Performance of individual options– Live visitor data– Viewers by industry, company name, contact, stage in

presentation. – Historic data for all past visitors. – Option to export in common file formats.

• Integrated with CRM systems– Can be integrated with Netsuite.– sales representatives prospect alerts

• E-mail alerts when users start and exit

• Integration with Google analytics– referring URL, browser type,

connection type, etc.– Goal / conversion analysis


Optimisation• Test, Learn, Scale

– Test alternative messages – optimise by segment– optimise by service

• Ability to Manage Presentation– Need to drive sales: Change offer– Launch new service– Up-sell/Cross Sell customisation


Implementation

1. Strategy and Plan – 10 to 15 workdays

2. Production – 10 to 15 workdays

3. Deploy and Implementation – 20 to 30 workdays


Pricing guidance

Budget

• Phase 1: Strategy, Planning, Production– Build personalised and interactive video service and integrate with

website/email– Multimedia Production

• Includes RTC and 3rd party production work (scripting, motion graphics, editing, recording, direction, creative planning, etc.). Range addresses varying requirements for visuals, talent, graphics, voice-overs, etc

• Phase 2: Reporting, optimisation, Management Tools– On-going monthly fee

• Pricing addresses video delivery volume, optimisation, frequency of updates/changes, support requirements, seats, and specialized reporting

– Ad-hoc use of RTC Professional Services Resources (as requested) • RTC’s final offer will provide a shared success-driven model.

(RTC Virtue solution final pricing and delivery commitment subject to contracted Statement of Work-SOW)


Feedback

Questions to review prior to kick-off and detailed proposal/SOW:

• Likes / dislikes relating to RTC Virtue/EDA Data?• Which parameters most likely to drive metrics?• ROI calculation review• Budget guidance

– one-off / monthly / performance mix

• Target timescales


Contact:

• Deepak Anand• Real Time Content• US +1 917 847 3298• UK +44 207 665 4206• E. [email protected]• W. www.realtimecontent.com

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