rtb update 2: jesper urban, adform
TRANSCRIPT
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MORE TIME SPENT ONLINE WILL MOVE BUDGETS
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PROGRAMMATIC BRANDING OPPORTUNITIES ARE BIG
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CREATE AWARENESS & DRIVE ENGAGEMENT
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PROGRAMMATIC RICH MEDIA GROWTH
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april 2013 maj 2013 juni 2013 juli 2013
Rich Media Share of RTB
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PREMIUM INVENTORY & LOCAL DATA
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PREMIUM TRADED VIA PRIVATE MARKETPLACE
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PMP
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HIGHER PRICES ON PROGRAMMATIC PREMIUM
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eC
PM
Buy Rate
Ad Exchanges Private Market Places
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BRAND METRICS
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DISPLAY AD TECH TODAY
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DISPLAY AD TECH IN
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