©Triggerfish Communications, April 2011

Michael HislopBecky EatoughVictoria Smith

Networking 101 – How to work the room (& the inbox)

Introduction to networking - Exercise

What is social media?

How to grow and manage your professional network using LinkedIn

How to promote your networking event using Twitter

How to effectively use networking events – by Michael Hislop

Networking 101 – How to work the room (& the inbox)

Why should I network

The power of networking

Social Media

What is social media

Social media

How to grow and manage your professional network using:

What is LinkedIn?

  ‘You no longer have to live in the same city — or even the same country — to build and strengthen relationships that can help you 

succeed and grow professionally.

We’re now growing at roughly one million new members a week, the equivalent of a professional joining the site at faster than one 

per second.

Our ultimate goal is to connect all of the world’s professionals to make them more productive and successful.’

Quote from LinkedIn CEO, Jeff Weiner:

LINKEDIN DEMOGRAPHICS 2011

Credits: Amodiovalerio Verde

How it’s useful to you

LinkedIn connects you to your trusted contacts and helps you exchange

knowledge, ideas, and opportunities with a broader network of

professionals.

Interesting groups

LinkedIn etiquette

1. Conversation

3. Contribution

5. Transparency

7. Community

Stick to the medium of communication unless permission is given to use a different form

Making new contacts

• Request an introduction via mutual contact

Or

• Members of a mutual group or event ?

• Personalise your invitation, introduce yourself

• Don’t add people you don’t know without saying why

LinkedIn Etiquette

How to make your profile stand out

• Add profile link to signature and website

• Get recommendations

• Add applications to profile to share expertise

• Regular status updates

How to promote your networking event using...

Twitter is a real-time informationnetwork that connects you to the

latest information about whatyou find interesting.

Should I use Twitter for business or pleasure?

Why should I tweet about an event?

# Hashtags

Can be used to:

Collect ideas

Ask questions

Share an experience

Network

Find events

Search for hot topics

# Hashtags

So how can # tags help you to promote an event?

Results for #RSVP11

How do I tell people about this hash tag

On your Twitter account

When you email or send out the initial invitation

In every update you send to your attendees

Helps you as an organiser to help people to network before, during and after an event

Gives people the chance to meet, even before an event

Gives the organiser an avenue

to gain feedback

Creates a conversation starter

#

The value of social media depends on how well you execute it! You should be in it for the long haul

A lot of businesses are using social media as a broadcast mechanism instead of a tool to engage people

Remember that networking via social media is just a tool. Don’t forget the value of face-to-face

SocialMedia

Conclusion