rsq - advertising is dead
DESCRIPTION
TRANSCRIPT
advertisingis dead.long live advertising.
the way people consume media is changing.so should the way you communicate.
1704 1920
RADIO STATION
1928
TV STATION
NEWSPAPER
1867
OUTDOOR
2007
2010
2004
20051999
advertise smarter,not harder.think like your customer.
APP
WEBSITE
GAME
COMMUNITIES
18-34
FEMALE
RUNNING + COOKING + MUSIC FESTIVALS
FACEBOOK, INSTAGRAM & TWITTER
NIKE, LULULEMON, TOYOTA, CUPCAKE WINE, WARBY PARKER
BREAKING BAD, HOUSE OF CARDS, ORANGE IS THE NEW BLACK
BRAND BUY
BRAND BUY
RESULT REACH
understand thecustomer journey.guide the consumer toward acquisition.
BUYAD
BUY
ADWEBSITE
SEARCH
PLAN EXECUTE MEASURE
CAMPAIGN BUILD TO LAST
add value to the customer’s life.create things people want.
awareness
interest
desire
action
AWARENESS
INTEREST
DESIREACTION
ENGAGE
ADVERTISING
BUSINESSOFFERING TECHNOLOGY
CONSUMERPROBLEM
UTILITY CONVENIENCE VALUE EXPERIENCE
WHAT IS THE RETURN ON RELATIONSHIP?
$$$$$$$$$$$$$
$$$$$
$$$$$$$$$$$$$$$$$$$$VS.