N E W I N T E R FA C E SL E T S TA L K A B O U T E X P E R I E N C E S V I A

H O W C A N Y O U R E -I N V E N T A C L O C K E X P E R I E N C E

http://etc.usf.edu/clipart/33600/33609/clock-12-15_33609

OPTION - 1

https://www.facebook.com/electronicshub.org/videos/916718788350689/

OPTION 2

dm.ncl.ac.uk

THIS IS EXPERIENCE

dm.ncl.ac.uk

– S U P E R PA L

“Technology isn’t just SILICON.”

– S U P E R PA L

“Experience isn't just a terminal.”

– S U P E R PA L

“A human experience usually involves appealing to one or more of human senses”

S O … W H AT I S A N E X P E R I E N C E ?

– E I N S T E I N

“if you cant explain it simply enough, you haven't understood it well enough yet.”

LET’S TRY AND DECONSTRUCT MARKETING WORK

P E R F O R M A N C E M A R K E T I N G

M A R K E T I N G A U T O M AT I O N

E X P E R I E N T I A L M A R K E T I N G

LET’S TRY AND DECONSTRUCT …

P E R F O R M A N C E M A R K E T I N G

M A R K E T I N G A U T O M AT I O N

E X P E R I E N T I A L M A R K E T I N G

C R M

D ATA S CA N A L

Y T I C S

D ATA M G TC R M

M R M

O P M G T

W E BC O N TE N T

S T R G Y

M O B

I N F R A

C O M ME R C E

O P E R AT I O N S D ATAP L AT F O R M S

S O … W H AT I S A N E X P E R I E N C E ?

B U I L D I N G A N I N T E R FA C E I S T H E C L O S E S T T O B U I L D I N G A N E X P E R I E N C E

– S U P E R PA L

“enables interaction between subject and object.”

I N T E R A C T I O N

I N T E R A C T I O N S

• are the micro moments

• micro moments form micro experiences

• aggregated micro experiences together make for an experience

M I C R O / P R O D U C T I N T E R A C T I O N

M A C R O / B R A N D

L I F E / P U R P O S E

• The wheel is an extension of the foot.

• The book is an extension of the eye.

• Clothing is an extension of the skin.

• Electric circuitry is an extension of the central nervous system.

— Marshall McLuhan

M E D I U M I S T H E M E S S A G E

• Product’s success is increasingly determined by User Experience and not by technology.

• Convenience and ease of use are key differentiators over functionality and form.

• Innovations in interface layer and hence interaction design are going to usher human kinds into new era.

— Superpal

I N T E R FA C E I S T H E M E S S A G E

S E C O N D G E N I N T E R FA C E S A R E R U L I N G T H E R O O S T

https://www.flickr.com/photos/jasonnewport/14674675588

https://commons.wikimedia.org/wiki/File:Flipboard-ipad-apple-853618-l.jpg

https://en.wikipedia.org/wiki/Pinterest

– S U P E R PA L

“localized and personalized push context would be the key to third gen interfaces”

I N T E R FA C E I S T H E E X P E R I E N C E

I N T E R FA C E L AY E R

P R O D U C T / S E R V I C E

A G G R E G AT E S M U LT I P L E

I N T E R FA C E S

H I D E S T H E C O M P L E X I T Y

- S U P E R PA L

“Interfaces could go invisible with pervasive computing but shall remain the key to natural experiences”

H T T P : / / W W W. T H E J O H N N Y C A S H P R O J E C T. C O M / # / E X P L O R E / T O P R AT E D / C 4 B 5 7 B 5 4 6 7 F 0 C 3 7 4 0 7 7 6 F F 4 2 C 1 C 7 A FA E 2 1 8 C D F 3 F

H T T P : / / W W W. T H E W I L D E R N E S S D O W N T O W N . C O M

O N E L A S T T H I N G

BRINGING IT TOGETHER - HUMAN EXPERIENCES

I T+

D E S I G N F O R H U M A N S

E M PAT H E T I C N AT U R A L E X P E R I E N C E S

D ATA

S T R AT E G Y

A N A LY T I C S

S T O R Y

S O L U T I O N

C R E AT I V E

@ R AV I PA L 1 2 1 4

thanks