rp digital - semana.com fecap
DESCRIPTION
Apresentação sobre RP Digital feita para os alunos dos Cursos de RP e PP da FECAP - Semana.com.TRANSCRIPT
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RP DIGITALAfinal de contas, o que é?
RP Digital
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Relações Públicas
É o gerenciamento do relacionamento estratégico
entre marcas, personalidades e seus
públicos.
RP Digital @Danny_Miranda
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RP Digital
Exatamente a mesma coisa, mas transposta para os
ambientes digitais.
RP Digital @Danny_Miranda
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Via de mão dupla
RP Digital @Danny_Miranda
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RP Digital @Danny_Miranda
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RP Digital @Danny_Miranda
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RP Digital @Danny_Miranda
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http://migre.me/9cFCl
RP Digital @Danny_Miranda
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E onde eu entro?
RP Digital @Danny_Miranda
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Construção de marca
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Boas histórias
RP Digital @Danny_Miranda
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“Uma grande marca é uma grande história.” Paul
Isakson
RP Digital @Danny_Miranda
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RP Digital @Danny_Miranda
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Monitorar
RP Digital @Danny_Miranda
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MonitorarPlanejar
RP Digital @Danny_Miranda
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MonitorarPlanejar
Conectar
RP Digital @Danny_Miranda
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MonitorarPlanejar
Conectar
Interagir
RP Digital @Danny_Miranda
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MonitorarPlanejar
Conectar
Interagir
Engajar
RP Digital @Danny_Miranda
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MonitorarPlanejar
Conectar
Interagir
Engajar
Evangelizar
RP Digital @Danny_Miranda
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MonitorarPlanejar
Conectar
Interagir
Engajar
Evangelizar
Personificar
RP Digital @Danny_Miranda
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MonitorarPlanejar
Conectar
Interagir
Engajar
Evangelizar
PersonificarDisseminar
RP Digital @Danny_Miranda
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MonitorarPlanejar
Conectar
Interagir
Engajar
Evangelizar
PersonificarDisseminar
RP Digital @Danny_Miranda
Inovar
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Ser um bom RP Digital
-É ser um bom ouvinte
- É estar antenado
- É ser ágil
- É saber identificar tendências e oportunidades
- É ter bom texto
- É ser bom em estabelecer relacionamentos
- É ser estratégico
- É ser observador
-É ser um bom contador de histórias
RP Digital @Danny_Miranda
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RP Digital não é
-Ser disparador de release
-Fazer evento online
-Enviar jabá aos influenciadores
-Ser puxa-saco
- Passar o dia no Facebook
RP Digital @Danny_Miranda
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Não existe receita de bolo
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Vá por um caminho diferente
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1. Conheça o blog/veículo/pessoa
2. Busque informação
3. Participe da conversa
4. Seja pessoal, mas MUITO pessoal
5. Marque encontros
6. Construa um mailing estratégico
7. Se tiver dúvida, pergunte
http://migre.me/9cFWE
Algumas dicas
RP Digital @Danny_Miranda
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Stella Artois
ObjetivoEnsinar o conceito dos 9 passos para o chopp perfeito de Stella Artoisantes da competição - World Draught Master Stella Artois. As pessoas não faziam ideia que existia tal ritual.
Quem estava lá?
Influenciadores web
- Mussum Alive (personalidade do twitter com mais de 100 mil seguidores); - Mirian Bottam (publicitária, capa da revista TRIP de Out. de 2010 e participante de um programa no canal pago Multishow)- Guilherme Cury (criador do Moda para Homens e Go Surf, curador do site Comunicadores).
RP Digital @Danny_Miranda
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Stella Artois
RP Digital @Danny_Miranda
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Stella Artois
RP Digital @Danny_Miranda
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Melissa
http://www.administradores.com.br/informe-se/artigos/como-destruir-a-reputacao-de-uma-marca-case-melissa/61535/
RP Digital @Danny_Miranda
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Natura
http://www.youtube.com/watch?feature=player_embedded&v=xjICQywTMQ4#at=221
RP Digital @Danny_Miranda
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RP Digital @Danny_Miranda
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Heineken
http://www.youtube.com/watch?v=tEqJV1acgN4&feature=fvst
RP Digital @Danny_Miranda