royal paws lookbook

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Spring 2013 Lookbook for

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I created this Lookbook for a project I created on a fictional company called Royal Paws.

TRANSCRIPT

Page 1: Royal Paws Lookbook

Spring 2013Lookbook

for

Page 2: Royal Paws Lookbook

This lookbook was created to show

off Royal Paws Spring lines for 2013.

Royal Paws is a gourmet bakery and

luxurious doggy boutique located in

the heart of the Kingsway. Our goal

is to provide our customers with the

BEST shopping experience. We offer

top of the line product and excellent

customer service to satisfy all of your

precious canine needs.

Please enjoy browsing through Royal

Paws Lookbook for Spring 2013.

2

Lookbook

Spring 2013

Page 3: Royal Paws Lookbook

Dog Coats... ... ... ... ... ... ... ... ... ... ... ... ... ... 4Tuxedos... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 8Designer Dresses... ... ... ... ... ... ... ... ... ... 9Sweaters... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 10Trendy Polos... ... ... ... ... ... ... ... ... ... ... ... ... 11Collars... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 12Leashes... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 15Luxurious Dog Beds... ... ... ... ... ... ... ... 16Opulent Bowls... ... ... ... ... ... ... ... ... ... ... 18Kibble Collection... ... ... ... ... ... ... ... ... ... 19Gourmet Treats... ... ... ... ... ... ... ... ... ... ... 20Toys... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... ... 22Muttluk Booties... ... ... ... ... ... ... ... ... ... ... ... ... ... 23

Tableof Contents

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Page 4: Royal Paws Lookbook

Cashmere Winter Coat

Price: $80.00Cost: $35.00

Materials:Outer Layer: 100% CashmereLining: 100% Silk

DescriptionThis beautiful cashmere coat fea-tures silver fox buckles and fur trim. It is handmade and it is the perfect coat to keep your precious prince or princess warm this winter.

Colours:

Chocolate Black

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Page 5: Royal Paws Lookbook

Price: $60.00Cost: $25.00

MaterialsOuter Layer: 100% LeatheretteLining: 60% Cotton 40% Polyestser

DescriptionThis leatherette coat featues a front fastening zipper. and is re-ally easy to put on. It comes in two great colours and fea-tures buttons and a faux fur trim.

Colours:

Motor Style Winter Coat

ChocolateBlack

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Page 6: Royal Paws Lookbook

Dressy Twill Winter Coat

Price: $80.00Cost: $35.00

Materials:Outer Layer: 100% TwillLining: 100% Cotton

DescriptionThis gorgeous softbrushed twill coat is a great statement piece for any fashion-forward dog. It fea-tures amazing gold buttons, two oversized pockets and ornamen-tal epaulettes on the shoulders.

Colours:

Grey Black

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Page 7: Royal Paws Lookbook

Price: $60.00Cost: $25.00

MaterialsOuter Layer: 100% NylonLining: 100% Polyestser

DescriptionThis gorgeous windbreaker fea-tures Royal Paws Logo on the back. It keeps your dog warm and dry from wind, rain and snow. This is the perfect coat for any of Royal Paws customers. It has a faux fur lined hood and comes in a beauti-ful Royal Blue with Pink accents.

Colours:

Windbreaker~ I Love Royal Paws ~

Royal Blue

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Page 8: Royal Paws Lookbook

Special Occasion~ Tuxedos ~

Price: $50.00Cost: $20.00

Materials:Outer Layer: 100% Satin

DescriptionThis striking tuxedo vest is the perfect accessory for an important event. It features a velcro neck closure and a handsome bow tie on the front.

Sizes:Available in XS, S, M, L and XL

Price: $60.00 Cost: $25.00

Materials:Outer Layer: 100% Viscose Bow Tie: 100% Satin

DescriptionThis dapper tuxedo is perfect for any dog going to a fancy event. It features a satin bow tie and gold buttons on the front. It is easy to put on and keeps your dog fresh and cool in hot temperatures.

Sizes:Available in XS, S, M, L and XL

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Page 9: Royal Paws Lookbook

Special Occasion~ Designer Dresses ~

Price: $50.00Cost: $20.00

Materials:Outer Layer: 100% ViscoseDress Lining: 100% SatinSkirt Lining: 100% Tulle

DescriptionThis sensational dress is perfect for any Spring event. It comes in a lovely poppy colour and features a lovely bow on the upper right back. It has a playful polka-dot print and is the perfect ensemble for your princess.

Sizes:Available in XS, S, M, L and XL

Price: $60.00Cost: $25.00

Materials:Outer Layer: 100% CottonLining: 100% Satin

DescriptionThis gorgeous dress comes adorned in flowers featuring the hottest colours for Spring 2013. Your dog will feel like a princess in this dress. She might even get some ex-tra treats from you because she looks so cute. This dress features a double layered satin bow and velcro fastening under the chest. It comes with an exra bow to be worn on her hair or as a bracelet.

SizesAvailable in XS, S, M, L and XL

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Page 10: Royal Paws Lookbook

~ Sweaters ~

Monaco

Monaco Dusk

Price: $50.00Cost: $20.00

Materials:80% Cotton5% Spandex15% Wool

Description:This is the perfect sweater for Spring. It is trendy and will keep your dog warm during a chilly Spring day.

Colours:

Price: $60.00Cost: $25.00

Materials:100% Organic Wool

Description:This is the perfect sweater for a chilly Spring day. It will keep your dog looking fashionable and trendy. This wool coat is a classic that will become a favourite ensemble in your dogs Spring wardrobe.

Colours:

Linen

Linen

Poppy

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Page 11: Royal Paws Lookbook

~ Trendy Polos ~

Price: $10.00Cost: $5.00

Materials:Outer Layer: 100% Cotton

Description:This breathable polo comes in five great colours. It is fresh and hip; users can adjust the neck size with its two-button closure. This great polo features Royal Paws trade-mark paw on the upper left chest.

Colours:

Emerald

Lemon

Monaco

Rose

Dusk

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Page 12: Royal Paws Lookbook

Collars~ Jewelry Collection ~

Keep itSquare

Diamond& Pearls

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Price: $100.00Cost: $40.00

Materials:Diamond Clear Rhinestones

Rhinestone BuckleWater Pearls

Description:This lovely collar will make your dog

feel like royalty. It features a drop water-pearl and rhinestones of amazing clarity. This fashion piece closes with a buckle

and will dress up any ensemble.

Sizes:This delightful jewelry collar comes in

one size, which can be made smaller in-store to fit any neck size.

Price: $80.00Cost: $40.00

Materials:Diamond Clear Rhinestones

Buckle

Description:This fabulous collar is perfect for

any trendsetting dog who wants tolook sharp. It features Rhinestones in a

wonderful square design. Your dogwill be very lucky to have this piece

in his or her collection.

Sizes:This trendy jewelry collar comes in one

size, which can be made smaller in-store to fit any neck size.

Page 13: Royal Paws Lookbook

Collars~ Jewelry Collection ~

Fit for aQueen

Victorian EraSwarovski

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Price: $100.00Cost: $50.00

Materials:Leather

Diamond Clear RhinestonesMetal Buckle

Description:This luxurious collar will make your dog feel very special. It features dia-mond-like rhinestones in a gorgeous

flower design. The collar element comes in a chocolate brown and it has an easy

to fasten buckle on the back.

Sizes:This exquisite collar comes in small, medium and large. It can be adjusted

in-store.

Price: $80.00Cost: $40.00

Materials:Blue Swarovski Crystals

Victorian SettingsChrome Buckle

Leather

Description:This stylish collar will make your

dog look like a prince or princess. It features blue swarovski crystals that are

hand-sewn into a victorian setting. It resonates elegance and sophistication.

Sizes:This authentic swarovki collar comes in one size; it can be made smaller in-store

to fit any neck size.

Page 14: Royal Paws Lookbook

Collars~ Custom Designs ~

Monaco Pink Poppy Linen Black

At Royal Paws you can createcustomized collars for your

precious dog

Step 1:

Pick a leather collar in your preferred size and colour

Step 2:Select slide-on-charms to go on the

collar any way you choose

Only Available at Royal Paws

Price: $40.00 per collar; $5.00 per charm

Cost: $20.00 per collar; $2.00 per charm

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Page 15: Royal Paws Lookbook

Leashes

. :~* Retractable *~ : .

. :~* Leather *~: .

Price: $40.00Cost: $20.00

Description:These wonderful retractable leashes

can handle any dog up to 150lbs. They are exclusive to Royal Paws and come in

each seasons hottest colours.

Colours:

Price: $50.00Cost: $25.00

Material:100% Genuine Leather

Description:These leather leashes come in five colours and two sizes. Customers can purchase a small or large leash to complement a collar they already own, one of our custom design collars or any of

the collars from the Jewelry Collection.

Linen Poppy Emerald Dusk

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Page 16: Royal Paws Lookbook

Luxurious Dog Beds

Petite Price: $110.00 Cost: $50.00Grand Price: $190.00 Cost: $90.00

Description:This beautiful sofa is the perfect addition for your home. It comes in five great colours, which match any home decor. Your dog will love this couch! It is made with a microfibre fabric that feels like vel-

vet. Pick one up today for you and your pet.

Colours in Store:

Colours for Delivery in 3 Weeks:

Sizes:Royal Paws carries this luxurious sofa in a petite

and grand size option.

Measurements:Petite: 32”L x 19”D x 17”H for up to 40 lbsGrand: 40”L x 30”D x 18”H for up to 90 lbs

Paw- fec tVelvet Sofa

Royal MahoganyResidence

Petite Price: $120.00 Cost: $60.00Grand Price: $200.00 Cost: $100.00

Description:This gorgeous residence will look wonderful in your house. It provides your pet with a comfort-able retreat to relax, enjoy gourmet treats and sleep. This residence features a engravable name plaque, excellent woodmanship, detailing, canvas rolling shades, adjustable leveling feet and stylish

steel window grates.

It can also be enclosed for your pets luxurious traveling needs. This crate is airplane approved!

Colour:

Sizes:Royal Paws carries this exquisite Mahogany Resi-

dence in a petite and grand size option.

Measurements:Petite: 32”L x 23”D x 26”H for up to 40 lbsGrand: 44”L x 30”D x 33”H for up to 90 lbs

ChocolateMahogany

Velvet

Linen Poppy

Black

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Luxurious Dog Beds

Petite Price: $110.00 Cost: $50.00Grand Price: $190.00 Cost: $90.00

Description:This beautiful lounger comes in a wonderful print or a rich chocolate brown. For other colour op-tions, customers can order this in-store for pick-up or delivery in three weeks time. Please see the

available colours below.

Colours in Store:

Colours for Delivery in 3 Weeks:

Sizes:Royal Paws carries this luxurious Paw Lounger in

a petite and grand size option.

Measurements:Petite: 32”L x 19”D x 17”H for up to 40 lbsGrand: 40”L x 30”D x 17”H for up to 80 lbs

Cozy & StylishPaw Lounger

SunshineOutdoor Lounger

Petite Price: $120.00 Cost: $60.00Grand Price: $200.00 Cost: $100.00

Description:This lounger is the perfect bed for outside your home. It looks amazing on any garden, patio, porch or deck. It comes in a wonderful wicker wood finish. The fabric features a special weave that keeps it from getting dirty all season long; it is also treated with an all-natural patented formu-la that keeps away unwanted odors. This lounger is made with the best materials to keep it looking brand new. It is easy to maintain. Just throw it in the washing machine and make it look like new!

Colour:

Sizes:Royal Paws carries this magnificant Outdoor

Lounger in a grand and supreme size option.

Measurements:Grand: 59”L x 39”D x 24”H for up to 80 lbs

Supreme: 71”L x 51”D x 29”H for up to 120 lbs

Chocolate Print

Emerald LinenMonacoBlackWicker

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Opulent BowlsPersonalized Wall-Mount Dog FeederThis dog feeder can be personalized with your dogs name and it can be mounted at any height. Therefore, it helps keep your dog healthy. Placing your dogs bowl at the right height helps aiddigestion. This bowl is stylish and it is the perfect addition for you and your pet in your home.

Retail Price: $100.00Cost of Goods: $ 50.00

White Zen Simplicity BowlThis fabulous set looks stunning in anyones home. It is made from a white resin, which has been molded into a wooden texture. These bowls look sophisticated, clean and smart. The bowl element is made from stainless steel. Each bowl features non-skid bumpers on the bottom. Both you and your pet are sure to love these bowl.

Petite Bowl Set Retail Price: $60.00 Cost: $30.00Grand Bowl Set Retail Price: $80.00 Cost: $40.00

Felines vs Canines Dog Feeder & StandThis dog feeder features a trendy lion’s head on each end. Li-ons rule the jungle and canines rule the household. Who is going to win this battle? We are sure the dogs will win. The stand features scrollwork with an antique bronze fin-ish. Pick one up today and enhance your home’s trendy decor.

Retail Price: $60.00Cost of Goods: $30.00

Classic Elevated DinerThis great bowl set comes in a petite and grand size. It comes in a brown or black wooden veneer. It features two white ce-ramic bowls, which are dishwasher safe. This diner will look amazing in your kitchen or pets living space. Pick one up today!

Petite Diner Set Retail Price: $ 70.00 Cost: $35.00Grand Diner Set Retail Price: $100.00 Cost: $50.00

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Kibble Collection

At Royal Paws we know your dogs health is based on the type of kib-ble he or she eats. We have devel-oped a selection of kibbles available in-store for all of your dogs needs. We carry foods for puppies, juniors, adults and seniors. We also have a line for dogs who may be suffering from diabetes. Our products are high in protein and moisture to ensure your dogs body functions properly.

We sell (clockwise from the top of the page): Science Diet, Thrive, Ar-tissan, Acana, Royal Paws Instinct Raw Boost, and Orijen dog food.Available in small, medium and large sized bags of each brand.

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Gourmet TreatsPaw-Treaty-Time BonesThese bones are one of a kind and perfect for any dog. They fea-ture a Spring theme and come in a delicious peanut butter flavour. Owners will love providing these rich flavoured bones to their pre-cious canines. These bones are made from the finest ingredients.

Retail Price: $4.00Cost of Goods: $2.00

Spring Fling BrowniesWe all know chocolate isn’t good for dogs! Now you can spoil your pet with gourmet Spring Fling Brownies. These brownies are made with carob, so your dog can enjoy a chocolate treat that is healthy and great for his or her heart.

Retail Price: $6.00Cost of Goods: $2.00

Royal Crown DelicaciesThis delicacy is fit for a king! It will give your dog nutrients to be big and strong. These delicacies provide your pet with 1cc of calcium per treat. Each treat is sold with a card informing users how many Royal crowns their pet can eat each day.

Retail Price: $4.00Cost of Goods: $2.00

Frozen Yogurt PawsiclesThis is the perfect frozen treat for your dog this Spring and Sum-mer. Royal Paws Pawsicles come in peanut butter, strawberry, vanilla and banana flavours. This is a great treat for after walks, on a hot day or anytime because your pet is special.

Retail Price: $6.00Cost of Goods: $2.00

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Royal Paw-CakesThese delicious paw-cakes come in a a variety of flavours. This Spring we will be featuring apple cinnamon, raspberry strudel and penut butter paw-cakes decorated with a scrumptious and healthy yogurt frosting.

Retail Price: $6.00Cost of Goods: $2.00

Banana-Apple-Berry Paw-MintsThese Paw-Mints are infused with a fruity puree that is sure to satisfy your dog’s taste buds. Apple, blueberry, banana and cran-berry flavours come together to create a fruity explosion that is sure to make you and your pet come back for more.

Retail Price: $4.00Cost of Goods: $2.00

Apple-Cranberry Breath BitesThese bite size treats taste amazing! They are made with an apple, carrot and cranberry puree. You’re dog will jump through hoops for this treat. Each bite is made with herbal ingredients like mint, rosemerry and parsley to help freshen your dogs breath.

Retail Price: $6.00Cost of Goods: $2.00

Paw-fect Pretzel TwistsThese delicious pretzel twists come in a variety of flavours. They feature a yogurt and/or carob frosting your dog is sure to love! This season your dog will lead you to Royal Paws time and time again just to get an apple chicken or choco banana delicacy.

Retail Price: $6.00Cost of Goods: $2.00

Royal Paws DelicaciesAll of Royal Paws treats are made from 100% all-natural ingredients. They are exclusive to Royal Paws

and cannot be purchased anywhere else in Canada. Royal Paws has a contract with The Big Dog Bakery

located at 2014 Queen Street East to deliver freshly baked delicacies every Sunday, Tuesday, Thursday and

Saturday morning an hour before the store opens.

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Toy EmpireRoyal Paws Chewable BoneThese great bones come in three vibrant colours. It is great for playing fetch or just chewing. Your dog will love this chewable toy. It floats in water and bounces off the ground. Buy one today for lots of playtime fun!

Retail Price: $16.00Cost of Goods: $ 8.00

Cosmo Dog ToyThis toy is a great addition to any dogs toy collection. It features six nylon ropes emerging from the centre of the toy. The ropes are great for playing tug of war with humans or other pets. The ropes help your dog maintain healthy gums and teeth.

Retail Price: $26.00Cost of Goods: $10.00

Dental Fun Chew ToyThis toy is great for any dog who is teething or likes chewing shoes or furniture. This toy features bumps on both ends, which makes it more fun to chew than a traditional chew toy. Pick one up to-day and save your furniture and shoes from being chewed on.

Retail Price: $14.00Cost of Goods Sold: $ 6.00

Royal Paws FrisbeeThese amazing frisbees fly high and go far. They are perfect for any dog who likes chasing things. They bounce off the ground and are made from an eco-friendly recycled rubber. They are encrusted with Royal Paws logo and come in dusk, lime and orange.

Retail Price: $20.00Cost of Goods Sold: $ 8.00

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Muttluk Booties

Colours:

Size Paw(Length

Itty$Bitty 1"$to$1.5"XX$Small 1.5"$to$2.25"X$Small 2.25"$to$2.75"Small 2.75"$to$3.25"Medium 3.25"$to$3.75"Large 3.75"$to$4.25"X$Large 4.25"$to$4.75"XX$Large 4.75"$to$5.25"

Muttluk(Sizing(Chart

Price: $70.00Cost: $30.00

Muttluks are the best boots for your dog. They feature a cozy fleece interior to keep your dog’s paws warm and dry all winter long. These boots feature a reflective Velcro strap that tightens around each paw for visibility during nightime activities. The soles are made from leather for an extremely comfortable fit and each boot fea-tures a stretchy leg cuff for added comfort and protection.

These fabulous boots are machine washable and they come in six great colours. Pick a pair up to-day to keep your dog’s paws warm, dry and out of harms way.

Emerald

Poppy

Monaco

Rose

Black

Dusk

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