royal dutch climbing and mountaineering...
TRANSCRIPT
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
ROYAL DUTCH CLIMBING AND
MOUNTAINEERING FEDERATION
(NKBV)
Partners: Mediapartner:
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
NKBV
Founded: May 24, 1902
59.000 members
Passion for mountains All year round, a lifetime long
Core values: sustainability, involvement, safety
Mountain sports: Hiking, climbing and alpinism
Other sports: MTB, sky running,
ski-mountaineering and more
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
STRATEGY ON SPORTS/ACTIVITIES
Core sports summer:
Hiking
alpinism
sport climbing
Core sports winter:
Ski mountaineering
Snow shoe hiking
Freeride
New sports:
Mountainbike
Sky running
Canyoning
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
NKBV
MEMBERS
PROFILE
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
NKBV MEMBERS PROFILE
Average age
Gender
• Average membership: 12,4 years
• Highly trained & wealthy
Activities
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
ACTIVITIES DURING THE SUMMER
AND WINTER
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
NKBV-MEMBERS AND HOLIDAYS
• Almost 3 weeks in total each year.
• At least 2 weeks in the mountains.
• 2,4 short holidays; weekend trips etc.
• Favorite destinations:
• Austria (64%)
• France (60%)
• Switzerland (59%)
• Italy (53%)
• Germany (36%)
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
DEVELOPMENT MEMBERS 2010-2015
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
SATISFACTION OF NKBV MEMBERS
81%
88%
96%
70%
75%
80%
85%
90%
95%
100%
0-meting | 2011 1-meting | 2013 2-meting | 2015
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
NPS-SCORE
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
NKBV MEDIA
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
NKBV MEDIA Nkbv.nl
• 475.000 visitors a year
• 225.000 unique visitors a year
• 1,4 million pageviews a year
• Average time on the website: 2.40 minutes
• Average amount of pageviews: 2,75 pages
Facebook.com/de.nkbv
18.000 followers
Twitter.com/nkbv
4000 followers
Hoogtelijn and Travelguide
Allround Klim- en Bergsport Magazine
Circulation : 38.000
Newsletter NKBV
48.000 subscribers
Events
Bergsportdag; 4500 bezoekers
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
NKBV WEBSITE
Every day, mountaineers and hikers
visit nkbv.nl, the forum and the online
Knowledge Centre. Here they can
find everything they need to help
prepare for trips, the latest news, and
more information about safety,
equipment and destinations.
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
HOOGTELIJN
Five times a year, NKBV members receive the inspiring mountaineering magazine
Hoogtelijn. It is the only all-round climbing and mountaineering magazine in the
Netherlands and is full of interesting articles about hiking and climbing areas, reports
of remarkable ascents, interviews, discussions about equipment, and information
about technology and safety.
• The members prefer to read articles about hiking tours and glacier tours
• 74% of the members reads the magazine always
• 34% reads half of the magazine or more
• 31% reads more than 2 articles
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
NEWSLETTER NKBV
Every month, more than 48,000
mountaineers receive the NKBV newsletter,
featuring the latest mountaineering news
and information about equipment and
safety, competitions, events,
mountaineering trips and promotional offers
for members.
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
BERGSPORTREIZEN MAGAZINE
• Aantal deelnemers: 3.000
• Winter en zomer – gids
The NKBV takes its members on trips both at
home and abroad. In addition, there is an
extensive programme of workshops and
courses, for all ages and ability levels. This
wide range of possibilities is presented twice
a year, in an inspirational summer and winter
guide that all 59,000 NKBV members receive
for free.
• Circulation 38000
• Summer and winter
• 3000 participants
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
NKBV-
BERGSPORTDAG
January 29th, 2017
From 10hr till 17hr.
Jaarbeurs, Utrecht
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
NKBV-
BERGSPORTDAG • The largest mountaineering event in the
Netherlands
• Plenty of inspiration for adventures off the
beaten path.
• In addition to an impressive programme of
speakers, employees and guides tell visitors
about the trips and courses offered by the
NKBV.
• Visitors can familiarise themselves with the
available mountaineering activities in the
Alps, the Pyrenees and popular destinations
in Scandinavia
• There is plenty to see for the equipment
freaks too.
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
FACTS BERGSPORTDAG
• Visitors appreciate the
Bergsportdag with an average of
7,84
• Activities visitors:
• 81% Hiking
• 51% Sports climbing
• 41% Alpinism
• The 80 exhibitors are rating the
Bergsportdag with an average of
8,38
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
BERGSPORTDAG IS GROWING!
1000
1500
2000
2500
3000
3500
4000
4500
5000
2009 2010 2011 2012 2013 2014 2015 2016 2017
Visitors Bergsportdag
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
WHY TO PARTICIPATE THE BERGSPORTDAG!
• Increase brand awareness
• A great opportunity for your brand!
• Unique chance for PR-opportunities
• Face to face contact with your costumers
• Your brand will be promoted to your target group
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
Interested?
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
Universal stand construction includes:
* Name sign (max. 20 letters)
* Carpet
* Light and electricity
* One big table
* 3 seats
* 1 desk
* 1 free parking ticket
9m2 12m2 15m2 18m2
Early birds
(60 per m2) € 540 € 720 €900 € 1080
Normal price
(€70 per m2) € 640 € 840 € 1050 € 1260
PRICES UNIVERSAL CONSTRUCTION
Example 15m2 Example 9m2
23
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
CHOOSE YOUR OWN STAND!
More information on the website NKBV-Bergsportdag
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Koninklijke Nederlandse Klim- en Bergsport Vereniging
Patrick Baars
Marketing & Communication
Tel: +31348-484066
Mob: +31618653645
INFORMATION AND QUESTIONS?