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Technology Trends

Bill Martin, CIO

Royal Caribbean Cruises Ltd.

November 15, 2012

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The Age of the Customer Trends

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Consumer Technology (March, 2012)

2002 2004 Oct, 2008 Jun, 2007

Mar, 2010 Feb, 2011

300M Devices

450K Apps 183M Devices

500K Apps

Windows?

Trends

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Consumer Technology (Now)

2002 2004 Android iPhone

Mar, 2010 Feb, 2011

136M in Q3

~675K Apps

27M in Q3

~750K Apps

Oct, 2012

Trends

Trends

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Source: Gartner & IDC, Oct, 2012

Smartphone By O/S thru Q2, 2012 Trends

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Smartphone

Operating

System

3Q 2012

Shipment

Volume

3Q 2012

Market

Share

3Q 2011

Shipment

Volume

3Q 2011

Market

Share

Y-O-Y

Change

Android 136.0 75.0% 71.0 57.5% 91.5%

iOS 26.9 14.9% 17.1 13.8% 57.3%

Blackberry 7.7 4.3% 11.8 9.5% -34.7%

Symbian 4.1 2.3% 18.1 14.6% -77.3%

Windows 3.6 2.0% 1.5 1.2% 140.0%

Linux 2.8 1.5% 4.1 3.3% -31.7%

Others 0.0 0.0% 0.1 0.1% -100.0%

Totals: 181.1 100.0% 123.7 100.0% 46.4%

* Top 6 smartphone mobile O/S’s, Shipments and Market Share, Q33, 2013 (in Millions) – C/Net, Oct, 2012

Q3 2012 Smartphone Market Share Trends

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What we do with them …

Paid 1. Angry Birds

2. Cut the Rope

3. Angry Birds Halloween

4. Talking Rex the Dinosaur

5. Fruit Ninja

6. America's Election HQ

7. Cartoon Wars 2: Heroes

8. Splinter Cell Conviction™

9. Sons of Anarchy

10.Doodle Jump

Free 1. Ragdoll Blaster 2

2. StickWars

3. NudeRunner-Girl Edition

4. Bubble Shooter Free

5. VLC Media Player

6. Gun Bros

7. Texas Poker

8. Talking Roby the Robot

9. Riddim Ribbon

10. Toy Story 3 Memory Match

* Apple US: Week Ended November 10, 2012

Trends

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Royal Connect – Guest Mobility 2009

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iLounge (Internet Café + Apple Retail) 2010

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Art Tours

Wine & Tapas

Interactive Dinner Menu

Onboard Tablet Applications 2010-11

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Royal Planner

Informational

Revenue Generating

2012

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The Connected Consumer 2013+

Always on

Everything stored in ‘the cloud’

Always within reach

Always able to find answers

Less need to plan in advance

Constantly sharing

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Typical Connected Consumer Home

Latency =

150 ms

Typical

Capacity =

6 mbps

Average Household = 2.6

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The Industry “Achilles Heel”

23,000 Miles

Latency =

750 ms

Typical

Capacity =

1 to 4 mbps

X 4

Average Ship Capacity = 2,000+

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What’s the Right Option?

• C Band

• Ku Band

• HTMS™ Ku-band

• WiMax

• Microwave

• Ka Band

• Some Combination?

Each has unique Pros and Cons

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Is this the Next Big Thing?

Latency =

100 - 150 ms

Capacity =

350 mbps

Mid-Earth

Orbit Ka Band

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Thank You

Q & A