roy man - ui pitfalls & ux approach
Post on 18-Oct-2014
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DESCRIPTION
26.12.2012TRANSCRIPT
UI elements should look like UI elements
If you find that you explain the UI in the UI
you did something wrong
BUTTONS SHOULD LOOK CLICKABLE
If you find that you explain the UI in the UI Check Clickable items!
“click here” – wrong!
SPEED
Every feature will probably benefit 5%-10% Of your users
Speed benefits 100% don’t know what to do? – improve speed
Chrome product team
Call For Action - Bottom Line First
Please Give Feedback, bla bla bla…
bla bla bla…, so We’d appreciate your feedback.
Explain what the end goal is, users that understand what the end goal is are far more likely to overcome things
they don't understand.
Level 50 - Take Over Cuba
Message Value Not Features
esume -building service:
• a feature might be “professionally designed templates”
• the benefit would be an “eye-catching resume that stands out”
• but the finished story benefit would be “landing your dream job”.
Ash Maurya Running lean
Values – achieved after using the product
Stats – don’t overload
• Measuring everything is the right way to stats hell (clicks / UI events)
• Measure key indicators first – give it time – then add more
• Use time to give granularity 8.1% of users did today, 4.2% did yesterday
• Funnel / Segment users put users in boxes and measure if they are stuck there?
BOOKS
UX
The inmates are running the asylum Alan Cooper
Build Your Startup
Running Lean Ash Maurya
Pricing Predictably Irrational Dan Ariely
Lookup - Dave McClure - AARRR!