Driving mobile user engagement using In-app

messaging

In-app messages and how to effectively use them to engage your mobile app users.

Driving mobile user engagement using In-app messaging

Samujjal Purkayastha VP Growth MoEngage

#mowebinar | @moengage

Raviteja Dodda CEO MoEngage

Presenters:

In this deck you will find

Mobile engagement channels overview

In-app 101: What in-app messages are with examples

Difference between push and in-app

10 ways to use in-app messaging

Challenges in implementing these In-app campaigns:

The MoEngage advantage

Mobile engagement channels for Mobile Marketers

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Push In-app Email

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Push In-app Email

Push messages drive users back to the app

Mobile engagement channels for Mobile Marketers

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Push In-app Email

Email along with non-digital channels are great for user

retention and any other promotions indirectly related to

app usage

Mobile engagement channels for Mobile Marketers

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Push In-app Email

In-apps drive behavior while using the app

Mobile engagement channels for Mobile Marketers

Let’s get started with In-app messaging

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We are focusing on In-App messaging as a mobile engagement channel which, we believe hasn’t been utilized to its full potential.

In this deck we hope to show how powerful a tool in-app messaging

can be in your marketing arsenal

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engagement with generic in-app messaging is 28%

engagement with messages

that are triggered by user actions achieve 52%

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Push – drive users back to the app

In-app - drive behavior while using

the app

Difference between push and in-app messaging

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In app messages are distinctly different. In apps are used to drive user behavior while they are using the app. In this example, John is using the Travelpro app, just downloaded it and is using it for the first time. Travelpro pops up a message to incent John to make his first booking with a $5 discount.

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In-apps are like hiring a personal coach for each user

Seamless, not intrusive

Should blend in with your app – “native”

Clear call-to-action

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Every app is different but we’ve found our customers are huge fans of in-app messaging and get great benefit in a variety of ways. Here’s what we’ve found that makes them so powerful.

Natural part of the app, not an Advertisement.

Ideally delivered based on user behavior, context & expectations.

Music App

Try a pro subscription now and listen to full tracks of your favorite songs

Show me

Maybe later

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Examples of some in-app message designs. MoEngage in-apps do not require any engineering involvement

Full-screen in-app Nudge in-app General in-app

10 valuable ways to use In-app messaging

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On-boarding New Users

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We have one of the largest Bollywood music streaming

apps using In-apps to understand user preferences.

These have delivered

amazing results.

12% of the users who haven’t set a language preferences,

have saved preferences.

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Offers/ Promotions

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Send a special offer/ promotions to users basis

their behavior within the app

One of our largest commute apps uses it to engage with users basis the number of rides they book on the app

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Send a special offer to users who have booked at least two rides in the

last month in a certain city

Up-sell/ Cross-sell Recommendations

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Leverage in-app messages to drive up-selling and cross-

selling products complimentary products

within your app

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An E-commerce company has driven 5%

conversions with In-apps, cross-selling product categories which go

together.

Driving Referrals

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Referrals are a great way to garner new app users.

Coupling this with a

promotional offer/ voucher for users can be a great way to

drive app referrals.

Leverage in-apps to drive referral campaigns

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With one of the Largest E-commerce companies who has driven referrals through

In-apps,

Referral based Sign-ups went up by 75%

Updates to latest App version

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Having the latest version of the app is important for

variety of reasons:

Security Stability Features Performance

Push your active users to stay updated using in-apps

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One of the leading travel companies has driven 10% of active users to update to the

latest version.

Update In-app was triggered only to the users who have

shown purchase intent.

Drive positive app store ratings and review

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In today’s competitive app store landscape positive

reviews can give your app the ranking boost it needs.

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Highly Engaged users were nudged to rate the app on the

App Store, 8% of the those users rated the app.

Based on location

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Location based in-apps have been

highly powerful, we have customers like TaxiForSure, Oyo

Rooms, Zo Rooms and many other do city-level in-apps.

You can even take it hyper-local based on the current location of the user. The engagement has been at-least 50% more than

general in-apps.

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50% more engagement with Location-based In-apps when compared to General In-apps.

You can go hyper-local too.

Drive new feature usage

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Keep your users informed about new features in the app and drive

usage

Driving new feature usage

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Increase push opt-in rates

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Detect when users haven’t opted in and prompt them to do so again.

Prompt those who have opted out of push to opt in

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Increase e-mail opt-ins

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Detect when users haven’t opted into e-mail. Prompt them to do so

and explain the value.

Drive higher email opt-in rates

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- Hard to get your developers to develop each of them when you need.

- Need app store updates

- Targeting and triggering based on user behavior

- Need a designer

- Can’t test and iterate

- Performance Statistics

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Challenges in implementing In-app campaigns

‘Smart Trigger’ in-app campaigns, basis user actions

No engineering involvement to design and launch in-app campaigns

Target and personalize in-app campaigns using our ‘User Intelligence’ and ‘Engagement Platform’.

Take advantage of multiple sets of templates while designing in-

app campaigns. In apps look and feel are easily customizable. Colors, fonts, images, sizing, buttons

Manage all in-app campaigns via a single, centralized dashboard Learn more about your campaigns and users with deep dive

analytics for campaigns

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MoEngage In-apps:

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MoEngage In-app Dashboard Snapshot

Go forth and conquer with In-app messaging

We talked about in-apps. Why they were powerful and how to use them to boost engagement. Any questions? Reach us at hello@moengage.com

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Thank You

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