roundtable 2006 matsumoto
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About Rainbow Rewards
Card-based rewards program
Registered cards used at participating merchants
Get up to 20% cash back
Give to local charities with every purchase
How It Works
Members Benefits
Consumers like it because…
Free
Cash rewards (not points)
No extra card
Supports local community
Card-Issuing Partners
Arapahoe CU
Aurora Federal CU
Bellco CU
Community Choice CU
Denver Community
FCU
Elevations CU
Foothills CU
Frontier Airlines
Gateway CU
Horizons North CU
Independent Group CU
Norlarco CU
Premier Members FCU
St. Vrain CU
Merchants Benefits
Businesses like it because…
Pre-built loyalty infrastructure
Coalition advertising
Pay-for-performance
Data-driven marketing
Supports local community
Local Merchants
Smart Stop Carwash
AAA Auto Glass
Buchtel Motors
Southwest Lock & Safe
Cellular Junction
Ceramics in the City
Englewood Eyecare
Greentree Dental
Intl Hot Tub Company
Lehrer Fireplace
Executive Tans
Revolution Cleaners
Camp Bow Wow
Abo’s Pizza
Atlanta Bread Company
Bruegger’s Bagels
Divino Wines & Spirits
Party America
HobbyTown USA
Supper Solutions
Soccer Stop
Runners Roost
eMarketPlace Merchants
Trends
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
Dec-04 Mar-05 Jun-05 Sep-05 Dec-05 Mar-06 Jun-06 Sep-06 Dec-06
Members
Trends
-
100
200
300
400
500
600
700
800
900
Dec-04 Mar-05 Jun-05 Sep-05 Dec-05 Mar-06 Jun-06 Sep-06 Dec-06
Merchants
Trends
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
Dec-04 Mar-05 Jun-05 Sep-05 Dec-05 Mar-06 Jun-06 Sep-06 Dec-06
Transactions
Learnings
Email click-thru rate of 13-17%
High relevance and value
Moving from enrolled to active
Share of wallet
Debit is higher volume, lower ticket
But credit is king
Advertising
Mass for awareness and for merchants
Direct for transaction volume
