roullier group corporate brochure
TRANSCRIPT
www.roullier.com
ENABLINGEARTH AND MANTO PRODUCE THE BEST
We foster a bold entrepreneurial spirit
We are deeply bound to our territories, all around the world
We meet the real needs of industry in the field
We develop cutting edge technology for greener agriculture
We develop products with high added value and find effective solutions
We encourage nutrition that is both simple and healthy
EXPLORINGEVERY ASPECT OF NUTRITION
GOING FURTHER, STEP BY STEP Cultivating independence and conquering the world, with the utmost respect for local and regional identities: this is the spirit of Saint-Malo!For over 50 years, Roullier Group has grown in accordance with founding values, and this growth is inseparable from an ability to go beyond established borders.
Over the years, we have developed a network of subsidiaries in 46 countries and gradually broadened our business lines to span the entire chain from raw materials to the sale of plant, animal and human nutritional products. Today, we are continuing to expand using our tried and tested philosophy of innovation and internationalization.
"Our history is built upon facilities and a string of
acquisitions that span half a century. Roullier Group’s
story began in Europe, before spreading to the Americas. Today begins a new era of
expansion in Asia and Africa."Henri Boyer,
Executive Board President, CFPR
bnturnover*
employees around the world
technical sales agents worldwide
countries in which our subsidiaries operate
€€€ 3.17,0002,000
46*Total at end of 2013
including
EXPLORING EVERY ASPECT OF NUTRITION
FRESH IMPETUS ABROADOur Group is present in 46 countries, but significant potential for international expansion remains in the plant and animal nutrition sectors. Therefore, we are currently recruiting managers to oversee our expansion into new markets, governed by our fundamental values: understanding regional characteristics and local expectations, developing targeted products and remaining close to our customers.
HALF A CENTURY SPENT WORKING TOWARDS INTERNATIONALIZATION
By opening new markets, and therefore securing its growth, the Roullier Group capitalizes on an unique foundation of expertise, collected over the years and through various establishments. These foundations enable our experts to quickly develop fertilization methods adapted to each type of soil, climate or crop, particularly in emerging African markets (Kenya, Tanzania, Senegal, Ivory Coast, Ghana and Cameroon).
In Kenya, for example, our teams analyzed the needs of specialist tea, coffee, sugar cane, horticulture, and market garden plantations. We have thus been able to develop, alongside the leading Kenyan distributors
and technical institutions, an innovative range of products for local farmers, perfectly suited to their crops and soil.
DANIEL ROULLIER: THE STORY OF A BRETON INDUSTRIALISTThe Roullier Group was founded on the docks of Saint-Malo in 1959, when Daniel Roullier bought a limestone algae deposit from which he extracted a soil conditioner. Born into a family of merchants, the young man from Saint-Malo had a visionary entrepreneurial soul. His soil conditioner, first made of maerl and then maerl and phosphates, was commercialized by Timac and soon became a success. Rapidly, the company controlled a large share of the market, and launched an international expansion strategy. Today, the Group is made up of 7,000 workers and generates an annual turnover* of 3.1 bn.
Local establishments
Industrial units
*Total at end of 2013
ALWAYS BEING WHERE WE ARE
NEEDED THE MOST
Our Group’s growth is not the result of market research. If our products have proved to be a success, it is because they clearly
meet our customers’ needs. But, for us, this understanding of their needs is achieved above all through a direct, personal relationship. To understand their obstacles and expectations,
we exchange perspectives and capitalize on practical experience. This business concept has direct impact on our
Group's organization across the globe; from France to Brazil, and China to Morocco. The relationship takes the form of 20
million on-site visits carried out by our 2,000 technical sales agents every year.
FINDING OUR PLACE ON THE LOCAL MARKET WITH
AN AD HOC PRODUCT
Maxifruit, a liquid fertilizer for fruit crops, has conquered African and Middle-Eastern
markets because it was specifically designed for them. This process of innovation,
which results in a fertilizer suitable for drip irrigation systems and adapted to the needs
of local crops and weather conditions, is a direct result of our daily presence in the field. Local teams directed our R&D
engineers right up to the product’s release.
MEETINGOUR CUSTOMERS’ NEEDS
AROUND THE WORLD
farmers and breeders met every day, all over the world, by our Technical Sales Agents
15,000
"Our mission is to help farmers improve their production, in pursuit of sustainable and more profitable agriculture. To achieve this, we base our actions on a people-focused approach and on the innovative aspects of our industry, with our Group offering exceptional advisory capacities
to farmers and breeders, via our sales team."Philippe Vignon,
General Manager of Timac Agro Brésil
SUPPORTING OUR CUSTOMERS IN INTERNATIONAL MARKETS
Hypred is a Roullier Group subsidiary, and since 1985 it has been a benchmark in the production and sale of professional hygiene solutions. Present in 40 countries, Hypred is pushing ahead with its international development
through customer support and guidance: by offering its expertise to the biggest names in farming and the food industry, Hypred is working with them in all their established territories. In addition to opening up new markets,
this strategy, focused on excellence and accessibility, commits us to a process of continuous improvement, both in terms of customer relations and technical skills.
"The most important thing to us: knowing the needs of plants."
Jean-Claude Yvin,Research & Development Director,
Timac Agro International
UNEARTHINGALL OF NATURE’S
BENEFITS
researchers and engineers driving innovation
active university partnerships
formulae developed
40080
200
CREATING TOMORROW’S GREEN FARMING,TODAY Since we are seeking above all to provide useful solutions and technologies which meet the real needs of our customers, our approach is to go out and meet them, at their place, in the field.
What do they talk to us about? Yield, of course, but also how to limit waste, biodegradability and the use of renewable resources. Our customers want to produce more, but also to produce better by protecting humans, animals and the environment. This is why we are concentrating all our research capacities on eco-efficiency, such as recovering organic matter, strengthening the assimilation of nutritive elements or promoting the controlled release of substances at particular points in the plant’s life cycle.
For over fifty years we have worked towards the same objective: inventing and testing new products and ever more innovative technologies, and applying the principles of responsible, sustainable agriculture. The issues are worldwide, and affect future generations. This is a global challenge, involving future generations. This is why our investment in research has never faltered and remains unique in the world.
TIMAB PHOSPHOROUS FOR NÉOPHOS®
Choosing Timab to diversify its business is to choose innovation: the stuff the company is made of! With the calcium sodium phosphate Néophos®, the Saint-Malo factory has, after an 18-month process, developed a truly innovative product which offers multiple benefits for manufacturers of food, premixes and minerals. It is an opportunity to stand out in the phosphates sector while building a special relationship with customers...
Precious phosphatesPoultry, pigs, cattle... all livestock need phosphorus in their feed. When added to their feed in phosphate form, it improves both milk and meat production as well as making bones and eggshells stronger and boosting fertility. The challenge accomplished by Timab? Optimising current phosphate formulae by focusing on the needs of our customers: improved nutritional performance and ease of use in producing feed, minerals and premix for the Animal Nutrition sector.
Feasibility, digestibility, and performance...Néophos® passed every test with flying colours! To confirm the product’s industrial feasibility, in both powder and extra fine grains, our teams worked in synergy with CERA (Roullier Group’s Applied Studies and Research Centre) and INRA for the nutritional aspects. Officially launched in September 2013, the product was warmly received, allowing production to be estimated at 30,000 tonnes for the first year alone, destined for French and international markets.
UNEARTHING ALL OF NATURE’S BENEFITS
"We base our research into algae
and plant molecules on laboratory and
cultivating room tests, as well as
agronomic field tests. Organic matter is
at the heart of our research."
José-Maria Garcia Mina, Assistant Research & Development Manager
TOP-PHOS®: INNOVATION IN SUSTAINABLE AGRICULTURE
The fruit of 7 years of R&D, Top-Phos® is the perfect embodiment of the key values of innovation at Roullier Group: determination, collaboration, and experimentation. From synthesis to agronomic testing, this phosphate
fertilizer has occupied both our teams and seven university laboratories located throughout Europe and South America. A commitment that’s worth the trouble: by enabling plant roots to gradually absorb the phosphate
that they need to grow, Top-Phos® is a major breakthrough in sustainable agriculture, which needs more efficient products.
WELCOME TO THE GLOBAL R&D CENTREMajor issues call for major resources. The Group’s Global Research & Development Centre will soon be opened in the heart of Brittany, Roullier Group’s homeland. The centre will carry out research into fertilizers, algae, animal nutrition, and detergents. On a 2-hectare site with 8,000m² of buildings, this vast development will serve as an incubator for the nutritional products of the future: always striving to be closer to needs observed around the world, and kinder to the environment.
Where all our skills meetOur new “flagship” will be open not only to the public, but also to new ideas. Intended primarily for our teams, the Centre will be home to mineral physics, microbiology, chromatography, hygiene and sampling labs, as well as the product marketing department. It will also be outward-looking, the ideal place to build new partnerships with leading research teams. A Centre that never winds down... that will produce concrete innovation through testing and validation processes that take place within 800m² of glass greenhouses of climbing plants.
OUR MOST PRECIOUS RESOURCE
IS THE PEOPLEWHO WORK FOR US
There are 7,000 reasons to believe in the Group’s
future... and we will have even more in years to come. While we invest heavily in our industrial tools, we know
that they amount to nothing without the teams that manage them. Our strength lies in our employees’
energy and, internationally, the intangible assets that we have amassed in the form of knowledge, patents and
skills are now worth more than our material assets. This is why Roullier has, since the very beginning, placed its
employees at the heart of its business structure.
"Human capital is central to the Group’s growth."Daniel Roullier,
Supervisory Board President
INTERNATIONAL MANAGEMENT
Our international development is made possible by its properly integrated
leadership. Locally, our managers must be able to act independently and to
work together towards a clear vision and strategy. That is why we pay special
attention to bicultural applicants boasting a successful first professional experience
and expertise in a specific field. Once again, we are opting for youth, audacity
and ambition. The statistics speak for themselves: 60% of our main managers
were recruited before the age of 32.
OUR CAPACITY FOR INNOVATION THRIVES ON FRESH TALENT Research and innovation are factors in the success of our Group and, in these fields, creativity is just as important as excellence. Our R&D teams always welcome talented young doctoral students of all nationalities: they bring a fresh pair of eyes to our work and often open up new areas of research. They play a role in cutting edge public research, as well as in scientific and technological fields of Plant and Animal Nutrition. By our side, they develop both their technical expertise and their interpersonal skills, working just as often as part of a team as independently, and presenting their work at international conferences.
HELPING EXPERTISE
TO MATURE
ENTREPRENEURSHIP: OUR ESSENTIAL VALUE
Roullier Group’s half-century success story is built upon an unrivalled human resources policy that promotes the development and fulfilment of captains of industry.
Within the Group, age has no bearing on career development:our young managers are thrust into the thick of things with major responsibilities
if they have a taste for commitment and the drive to succeed. With this policy, our procedures and methods enable us to identify talent,
to nurture entrepreneurs, and to support them as they learn.
executives
1,300
RECOVERINGNATURAL MINERAL
RESOURCES
"Roullier Group would not be what it is today without its
factories, and in spite of the current trend to close plants,
we keep ours working and look for ways to constantly improve
our existing facilities while acquiring new ones."
Daniel Roullier,Supervisory Board President
UNDERSTANDING INDUSTRY Roullier Group’s history and identity are based on industry. This industrial capital that takes the form of highly efficient equipment, is the result of constant movement through external growth or developments. It has been at the heart of our strategy for over 50 years. But seeing ourselves as an industrial group, in the noblest sense, does not mean simply acquiring plants: it is first and foremost a question of mentality. Innovation, investment, technology, human capital... these values have always formed an integral part of our culture, independently of passing trends. We add a vital concept: the relocation of industrial facilities to be near raw materials and markets. We may think globally, but we always act locally.
production units worldwide77
RECOVERING NATURAL MINERAL RESOURCES
TIMAC AGRO FRANCE PLANTIN SAINT-MALO: THE DRIVE TO SET AN ENVIRONMENTAL EXAMPLE
Built in 1972, the Timac Agro France plant in Saint-Malo includes two production units, and represents our history and our commitment to environmental protection.
The plant is fitted with a wood boiler to cover its industrial heat and steam needs. At every step of the process, it has sleeve filters and a dust clearing system that captures all emissions from production.
From cleaning the gas generated by the production of superphosphates developed by CERA, to processing wastewater in a confinement and recycling tank, the Saint-Malo plant carefully controls its environmental impact.
Across the two Timac Agro France sites in Saint-Malo, 300 tonnes of industrial waste are sorted and recycled every year. The factory thereby recovers all material waste produced by its activity, exceeding current regulations.
"Once our industrial potential has been analysed, we then
need to examine our ability to overcome
new challenges: how can we increase production volumes,
and make higher quality products that meet environmental,
health, company, human, and
economic requirements?"
Nicolas Gangutia, General Manager of Magnesitas Navarras
(Spain)
CERA*, LEVERAGING INNOVATION
Based in Dinard (France), the CERA embodies the Group’s desire to bring all of its research into industrial processes together under one roof, using it to further its business lines and promote
synergy between our teams. The Centre is the only one of its kind in the entire world, and includes an analysis lab and integrated pilot plant which is a scaled down modular replica of an
operational plant. Working closely with our Research & Development centres, it develops new products, works to improve existing processes
and identifies good industrial practices.
*Center for Studies and Applied Research
A LOCAL DYNAMIC AT EVERY FACILITYBecause industry supplied by local companies drives the local economy, Roullier Group is committed to building links with local companies in the countries where it does business. In Lodosa (Spain), our site works closely with 25 local stakeholders on average, thereby becoming a de facto pillar of the local economy.
This regional reindustrialization ensures that the Group remains close to its raw materials, which has a positive impact on both production costs and environmental impact, as well as to the culture and characteristics of the local market. No two models are exactly the same. At Roullier, to expand is to adapt.
TO MOVE FORWARD, WE MUST GO BACK
TO BASICS
Human nutrition, within Roullier Group, reflects both our origins and what we stand for. Working from the heart
of Brittany, our subsidiaries combine artisan expertise with industrial production to create products that reflect
the region’s character. From pastries to seafood, these decisions are part of our commitment to the use of local
resources and sustainable farming and fishing. Taking action to produce food that is both healthy and tasty:
this is also part of being a responsible company.
"We produce delicious, succulent, gourmet cakes using healthy, natural ingredients.
Our customers’ satisfaction and enjoyment is our obsession!"
Mickaël Le Jossec President of Pâtisseries Gourmandes
FROM MARINE TECHNOLOGY TO NUTRITIONAL INNOVATION
The use of marine resources is one of our Group’s traditional areas of expertise, and is an essential source of innovation. The skills and experience earned in algae-based Plant Nutrition, and the research projects
launched with prestigious food industry partners, have enabled us to develop new nutritional solutions, first in Animal Nutrition, and then for people, too. The properties of these resources taken from the sea,
rich in trace elements, proteins, and minerals, enable our specialist subsidiaries to offer manufacturers innovative ingredients that really stand out and make a difference.
They are a real source of added value for our customers!
HEALTHY PRODUCTION IS GOOD PRODUCTION What do all of these specialist human nutrition companies have in common? A sincere passion for traditional skills, and a series of commitments with a single goal in mind: to make good products, in every sense of the word.- Think local and share our love of our region- Strive to constantly improve the nutritional profile and natural
character of our products (removing artificial additives, preservatives, colourings and flavourings, and flavour enhancers, etc.)
- Find innovative and practical solutions to meet the needs of people of all ages, taking food intolerances into account
- Providing complete transparency on our processes and labels
NOURISHINGOUR ROOTS
COLIBRI, THE RARE BIRD
OF PASTRIES
Specializing in the production of cakes and madeleines, this regional brand joined the Group's Pastries and Biscuits hub
in 2011. To date, some 21 delicious original recipes have been created for products free from stabilisers,
preservatives, artificial flavourings, hydrogenated fat and palm oil. Only the
finest regional ingredients are used.The icing on the cake? All products
comply with "clean label" and "premium" guidelines that aim
for transparent product labelling.
PLANT NUTRITION
CONSOLIDATING AND STRENGTHENING THE WORLD OF PLANTSRoullier Group’s traditional business,Plant Nutrition is the production and sale of fertilizers for use on farms. With an international network of over 2,000 Technical Sales Agents, Roullier Group knows the specifications of each and every farm, enabling it to adapt its products to give its customers exactly what their crop needs.
ANIMAL NUTRITION
ADAPTING TO EACH TYPE OF LIVESTOCKRoullier Group uses its knowledge of the agricultural world to make Animal Nutrition its second business line, endeavouring to satisfy the nutritional and health needs of animals, optimizing their hygiene and thereby promoting growth, all while retaining their natural balance.Over the years, Roullier Group has developed a broad range of products to meet the diverse needs of livestock farming.
HUMAN NUTRITION
HEALTHY PRODUCTION IS GOOD PRODUCTIONConstantly striving to preserve its Breton roots and its own individual values, Roullier Group protects and promotes local resources and works to produce food that is as healthy as it is tasty. Thus, the Human Nutrition business line is based on two activities: pastries and seafood.
OTHER ROULLIER GROUP BUSINESS LINES AND SKILLS
A real pioneer, Roullier Group has always implemented unique business and sales models that have withstood the test of time. Today, Roullier Group owns a portfolio of companies and brands that are synonymous with quality and innovation, all working in Plant, Animal, and Human Nutrition.
OUR PRODUCTSOrganic and water soluble
mineral fertilizersFertilization supplements
Root and leaf feedsLimestone application
Marine ingredientsGardening products
OUR PRODUCTSEnsiling agentsMineral blocks
Nutritional supplementsLitter products
Hygiene productsand detergents
OUR PRODUCTSPastries: traditional Breton pastries,
individual products, filled pastries
Seafood: fish sticks and portions, natural fillets, breaded and cooked
fish, coated, spiced, or marinated products
MINERAL KNOW-HOWPACKAGINGPROFESSIONAL HYGIENE ENERGY KNOW-HOWMARITIME KNOW-HOW
www.roullier.com
27, avenue Franklin Roosevelt35400 Saint-Malo - FranceTel: +33 (0)2 99 20 67 20
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