rough house: communicating like a ceo
TRANSCRIPT
For a business leader,
building reputation and trust IS the day job,
which makes communications the day job too.”
Sir Stuart Rose, former chairman of M & S
Good words
Positive language
Bad words
o Doo Promiseo Commito Willo Can
o Likeo Want o Hope o Wish o Try
1. How many people are you speaking to
2. What they might be feeling, thinking & saying before you meet
3. Their motivation, what they want – & need
4. Are your talking to key decision makers
5. What they already know
6. What they think they know
7. What past experiences might influence them
8. The questions they might they ask
In preparation, ask yourself
Finally, remember …
oThe audiences you need to address
oHow to ensure your company messages are consistent
oHow you will be true to character across your business
oThe So-What Factor
Think before you communicate
020 8332 [email protected]/roughhouse01
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